- Capture card: "software records which buttons get pushed. We capture the
judgment — the human part, the part that leaves with them when a veteran
moves on — and you own it." (from the exit-advisor research doc)
- New vacation-test.html: 5-question owner check ("could your business run
three months without them?") -> scored read (Passes the test / Runs on
goodwill / Runs on one person) + audit link + fit-call CTA. SW idiom
(cobalt, squared), owner register, office-not-floor. noindex + unlinked
while it's a mock — flip robots on ship.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Pays off the problem seeded in the #moment band ("worth less the day you sell")
with the payoff the page never stated: captured know-how raises what the business
is worth. Owner-plain language + the three-month "Vacation Test" question; subtle
nod to the sell-side advisor referral channel. No jargon, no price, office-not-floor.
Source: SITE-REVISION-marketing-terms-2026-07-07.md.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Covers loss as well as retirement (IAS lost its most knowledgeable person).
Hero, statement body, capture card, og/twitter descriptions.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
- "build it into the business"; shop -> business/team across copy (office/shop
divide kept only in the disambiguating hero eyebrow); fab-stations aside removed
- "heads for the door" -> "moves on" (covers retirement and loss)
- Audience de-gated: "for Manufacturers" (Canadian dropped from title, descriptions,
audienceType, results intro, OG card, llms.txt); areaServed now Canada + US;
identity stays (Proudly Canadian, BC base, Canadian hosting option)
- Discovery session: "Fixed fee, agreed up front — and if a project follows, it
comes off the bill"; About no longer promises free need-it-or-not judgment
(that's the discovery session's job, recommendation yours to keep either way)
- Fit list: "or an AI pilot project ... no pilots that quietly die in IT"
- OG card re-rendered
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
- Canonical brand spelling: ShopWisdom (one word) everywhere; alternateName "Shop Wisdom"
- Voice: I -> we across all copy (bio in About stays Michael's first person)
- Niche: hero eyebrow "for the office that runs the shop"; work intro clarifies
quoting/pricing/orders office-side, not fab stations; OG card "MANUFACTURERS
WITH PRODUCTION SHOPS"
- Sovereignty de-emphasized to an option (Canadian hosting available), no longer identity
- System Care surfaced as "Continuity Partner"; service-model copy (killed "the day
I leave" / "never calling me again" one-and-done residue)
- Veteran pronoun: he -> they
- continuity-audit page modernized: self-hosted fonts (Google Fonts CDN dropped),
real logo in nav/footer, deferred Cal init
- OG card recolored to cobalt (was OC amber), PNG re-rendered
- Footer: "practices owned and operated by Michael Victory" (recursion fixed)
- seo-dashboard.html moved out of the public site (now internal, self-dating)
- sitemap lastmod refreshed
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Fix 1: Call buttons fell back to mailto: (tapping "Call" opened email) —
switch static fallback to tel:+17789856736. Display text unchanged.
Fix 2: Replace the contested MIT NANDA "95% of AI pilots fail" stat (known
methodology/COI problems) with BCG's durable 10/20/70 algorithms-tech-people
heuristic, source hyperlinked. Flows into the existing binder sentence.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Self-hosted woff2 (8 latin faces, subset, font-display swap), preload H1/body; removed Google Fonts link. Cal embed loads on first interaction. New 0.31MB mobile hero served at <=760px (was one 0.8MB file to all viewports). A11y: eyebrow up to 0.72rem.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Competitive analysis: tools like Scribe capture the clicks, not the judgment. Make that
contrast explicit in the capture card — "a screen-recorder only captures the clicks… the
judgment is the part that walks out the door." Implements move #2 from COMPETITIVE-LANDSCAPE.md.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Replace the text wordmark with the cobalt-recoloured owl + ShopWisdom single-line
lockup (Asset 46/47). The top-left logo now flips to the reverse (white) version over
dark bands. Verified locally in both modes. Staging/preview only.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Recurring card → System Care: a space on the Canadian sovereign server hosting the
client's tools, kept healthy on a quarterly/monthly/weekly cadence, with tech-currency
feedback; ownership + cancel-anytime preserved. Not-for bullet retargets the disqualifier
from "ongoing help" to "lock-in / a black box to rent" — stops turning away the recurring
revenue. Full model: projects/shopwisdom/SW-REVENUE-MODEL.md.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Mike: SW isn't about production spaces / operating equipment — the pressure is on
the systems, which the office runs. Reframe the floor/production imagery to office-
systems know-how: veteran "machine runs hot/bad batch" → "how a quote comes together,
pricing call"; audit "on your floor / your production" → "a few focused hours with
your team … the quotes, orders, and systems your office runs on"; "setups/scrap" →
priced/quoted, mispriced jobs/stalled orders.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Sibling of the finished OC site: shared paper+navy + Playfair/Lora/DM Sans foundation, steel-blue accent (replaces warm amber). First-person voice. Restructured to diagnose -> fix -> keep-it-handled with the recurring Continuity Partner elevated as a feature card; web-tools cases kept as proof of delivery; single earned OC handoff. Tuned per the Charlene Li REC: reinvention-not-efficiency hero, messy-data objection killer, MIT 95% stat (primary-sourced), sovereignty stated louder. continuity-audit.html rebuilt to match.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Nav (x2) + hero buttons now open the michaelvictory/20-min-shop-wise-meeting event
in an on-brand modal; href is the no-JS fallback. Adds the Cal embed loader.
Staging branch only.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
The drama-triangle / above-below-the-line material is human-change content =
Open Communications' domain, not ShopWisdom's. Delete the SW article, drop it
from the sitemap, and rewrite the homepage handoff to bridge straight to OC
(which already teaches the line + drama triangle). OC stays a tight one-pager.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Upgrade the text-only #results case studies with the real before/after work
images and client headshots (Fred Hobeyn / Jim Szlabon). Side-by-side on desktop,
stacks on mobile (<=640px). SW (Georgia/steel) styling. Staging branch only.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Brand-accurate 1200x630 OG card (ShopWisdom wordmark, navy serif headline with
amber 'doesn't have to', navy footer band). Wires og:image/twitter:image on the
homepage, Continuity Audit, and the above/below article so shared links render a
card instead of a blank preview. SVG source kept alongside. Staging branch only.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Michael Victory