SW SEO/GEO: rich JSON-LD @graph (Org + ProfessionalService w/ service catalog + Person + WebSite + WebPage) on homepage; Service+Breadcrumb+WebPage schema on Continuity Audit page; sitemap lastmod; add llms.txt.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
2026-06-25 00:20:27 -07:00
parent c3bdca0162
commit df871332b4
4 changed files with 123 additions and 12 deletions
@@ -30,18 +30,75 @@
 <script type="application/ld+json">
 {
  "@context": "https://schema.org",
-  "@type": "ProfessionalService",
-  "name": "Shop Wisdom",
-  "url": "https://shopwisdom.ca/",
-  "logo": "https://shopwisdom.ca/favicon.svg",
-  "description": "Knowledge continuity for Canadian manufacturers — capturing veteran know-how and turning it into systems the whole shop can run on, before it walks out the door.",
-  "areaServed": { "@type": "Country", "name": "Canada" },
-  "founder": { "@type": "Person", "name": "Michael Victory" },
-  "telephone": "+1-778-985-6736",
-  "email": "michael@opencommunications.consulting",
-  "address": { "@type": "PostalAddress", "addressRegion": "British Columbia", "addressCountry": "CA" },
-  "sameAs": ["https://www.opencommunications.consulting/"],
-  "knowsAbout": ["knowledge capture", "succession planning", "business continuity", "standard operating procedures", "manufacturing", "AI tools for business"]
+  "@graph": [
+    {
+      "@type": "Organization",
+      "@id": "https://shopwisdom.ca/#organization",
+      "name": "Shop Wisdom",
+      "alternateName": "ShopWisdom",
+      "url": "https://shopwisdom.ca/",
+      "logo": { "@type": "ImageObject", "url": "https://shopwisdom.ca/og-card.png", "width": 1200, "height": 630 },
+      "image": "https://shopwisdom.ca/og-card.png",
+      "slogan": "Keep what your best people know.",
+      "description": "Knowledge continuity for Canadian manufacturers: Shop Wisdom captures the know-how that lives in a retiring veteran's head and builds it into systems the whole shop can run on — before it walks out the door.",
+      "email": "michael@opencommunications.consulting",
+      "telephone": "+1-778-985-6736",
+      "areaServed": { "@type": "Country", "name": "Canada" },
+      "address": { "@type": "PostalAddress", "addressRegion": "British Columbia", "addressCountry": "CA" },
+      "founder": { "@id": "https://shopwisdom.ca/#michael" },
+      "parentOrganization": { "@type": "Organization", "name": "Open Communications", "url": "https://www.opencommunications.consulting/" },
+      "sameAs": ["https://www.opencommunications.consulting/"],
+      "knowsAbout": ["knowledge capture", "succession planning", "business continuity", "standard operating procedures", "manufacturing operations", "dealer and distributor pricing", "AI tools for small business", "Canadian data sovereignty"]
+    },
+    {
+      "@type": "ProfessionalService",
+      "@id": "https://shopwisdom.ca/#service",
+      "name": "Shop Wisdom — knowledge continuity for manufacturers",
+      "url": "https://shopwisdom.ca/",
+      "image": "https://shopwisdom.ca/og-card.png",
+      "serviceType": "Knowledge continuity and succession planning for manufacturers",
+      "provider": { "@id": "https://shopwisdom.ca/#organization" },
+      "areaServed": { "@type": "Country", "name": "Canada" },
+      "audience": { "@type": "BusinessAudience", "audienceType": "Canadian building-materials manufacturers with a retiring key person" },
+      "hasOfferCatalog": {
+        "@type": "OfferCatalog",
+        "name": "Continuity services",
+        "itemListElement": [
+          { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "The Continuity Audit", "url": "https://shopwisdom.ca/continuity-audit.html", "description": "A fixed-fee diagnostic — a few focused hours with your team to find where the business is exposed (who holds what, what it costs you if they leave, the effect on the value of the business), delivered as a plain-English risk report and roadmap." } },
+          { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Knowledge Capture & Systems", "description": "Sit with your best people, draw out the judgment in their heads, and build it into documented, trained systems the whole crew can run — without first cleaning up decades of spreadsheets." } },
+          { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "System Care — Continuity Partner", "description": "A recurring retainer: tools hosted on a Canadian sovereign server with regular check-ups (quarterly, monthly, or weekly), new tech folded in, and the next key person captured before they leave. You own everything." } }
+        ]
+      }
+    },
+    {
+      "@type": "Person",
+      "@id": "https://shopwisdom.ca/#michael",
+      "name": "Michael Victory",
+      "jobTitle": "Founder",
+      "worksFor": { "@id": "https://shopwisdom.ca/#organization" },
+      "telephone": "+1-778-985-6736",
+      "email": "michael@opencommunications.consulting",
+      "sameAs": ["https://www.opencommunications.consulting/"]
+    },
+    {
+      "@type": "WebSite",
+      "@id": "https://shopwisdom.ca/#website",
+      "url": "https://shopwisdom.ca/",
+      "name": "Shop Wisdom",
+      "inLanguage": "en-CA",
+      "publisher": { "@id": "https://shopwisdom.ca/#organization" }
+    },
+    {
+      "@type": "WebPage",
+      "@id": "https://shopwisdom.ca/#webpage",
+      "url": "https://shopwisdom.ca/",
+      "name": "Shop Wisdom | Keep What Your Best People Know — for Canadian Manufacturers",
+      "isPartOf": { "@id": "https://shopwisdom.ca/#website" },
+      "about": { "@id": "https://shopwisdom.ca/#organization" },
+      "primaryImageOfPage": "https://shopwisdom.ca/og-card.png",
+      "inLanguage": "en-CA"
+    }
+  ]
 }
 </script>
 <script>document.documentElement.className += ' has-motion';</script>