mike/shopwisdom-site
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  • 88433727ed Vacation Test: three months -> one month of busy season (Mike: "3 is unreasonable" - busy-season month is the test an owner actually feels) main staging Michael Victory 2026-08-05 07:59:49 -07:00
  • 1f0f8800a0 Stage 4: "An asset you own - and grow" - time recovery, quarterly enrichment compounding, capital accrual (platform benefit described, no landlord named) Michael Victory 2026-08-05 07:54:23 -07:00
  • 0edf8f8357 Process steps: discovery credits toward "the full cookbook" (Mike's line); stage 3 proposal -> "Writing the cookbook" (capture day + AI ingestion + quarterly-gathering; fixed-scope promise folded in) Michael Victory 2026-08-05 07:45:45 -07:00
  • 8255afd621 Discovery card: few-hours paid session, cookbook-TOC artifact, every-dollar credit (aligning with Maryanne pricing draft) Michael Victory 2026-08-05 07:33:59 -07:00
  • e240f9e079 Hero: "The cookbook doesn't retire." - Mike's pick; antithesis payoff of the retires-with-them setup Michael Victory 2026-08-05 07:20:13 -07:00
  • ffd50485e6 Exit band: drop 'worth paying for' (negative connotation) — 'holds its value without them'; 'a new owner' → 'the next owner' (covers family/management handovers too) Michael Victory 2026-08-05 07:10:10 -07:00
  • bf0277bf22 Hero lead: fix dangling antecedent — 'Before that know-how retires with them' (echoes the h1) Michael Victory 2026-08-05 06:53:59 -07:00
  • c8f4866cd4 Cookbook pivot: value anchored on the client-owned cookbook, not systems/hosting Michael Victory 2026-08-05 06:48:12 -07:00
  • 956f575058 OG card: add exit-value line under headline (continuity = sale value canon) Michael Victory 2026-07-08 15:30:12 -07:00
  • 54f2d86038 OG card: real logo lockup (owl + wordmark) inlined, replaces faux text wordmark Michael Victory 2026-07-08 15:20:58 -07:00
  • 519cdd3e7c Ship Vacation Test: indexable + nav links (all pages) + sale-value band teaser + sitemap Michael Victory 2026-07-07 20:44:45 -07:00
  • 4a87b94f4b Sharper capture line + Vacation Test mock (staging review) Michael Victory 2026-07-07 20:39:45 -07:00
  • 2a30231b18 Add "continuity = sale value" band (exit-advisor research, owner register) Michael Victory 2026-07-07 20:31:00 -07:00
  • 305834e273 Retire the door metaphor: "before it's gone" / "leaves with them" / "moves on" Michael Victory 2026-07-07 07:57:56 -07:00
  • e123d4251b Copy revisions: business/team over shop, moves on, de-gate Canadian, pricing honesty Michael Victory 2026-07-07 07:47:32 -07:00
  • 33ee0adab6 Form legend to we-voice: "Anything you want us to know?" Michael Victory 2026-07-07 07:15:43 -07:00
  • 0d3a802b24 Messaging pass: ShopWisdom naming, we-voice, niche clarity, sovereignty-as-option Michael Victory 2026-07-07 07:09:55 -07:00
  • 205c912e8d Fix Call buttons (tel: fallback) + replace MIT 95% stat with BCG 70% Michael Victory 2026-07-05 19:12:07 -07:00
  • ca611eeac7 Silence overflow:visible deprecation on replaced elements (overflow: clip) Michael Victory 2026-06-25 21:37:14 -07:00
  • 5872f22470 Perf: self-host fonts (drop render-blocking Google Fonts) + defer Cal + viewport-aware lighter mobile hero Michael Victory 2026-06-25 19:18:37 -07:00
  • 27d4abf061 Add private SEO/performance dashboard page (noindex) for mobile viewing Michael Victory 2026-06-25 18:12:38 -07:00
  • 73348340f5 SW copy: sharpen capture differentiation vs DIY screen-recorders (Scribe insight) Michael Victory 2026-06-25 06:33:30 -07:00
  • df871332b4 SW SEO/GEO: rich JSON-LD @graph (Org + ProfessionalService w/ service catalog + Person + WebSite + WebPage) on homepage; Service+Breadcrumb+WebPage schema on Continuity Audit page; sitemap lastmod; add llms.txt. Michael Victory 2026-06-25 00:20:27 -07:00
  • c3bdca0162 SW footer: replace the Open Communications text link with a 12px all-white OC logo (mirrors the SW logo on the OC footer). Michael Victory 2026-06-25 00:04:01 -07:00
  • 60e5b9483a SW footer mobile fix: overlaid logo back to horizontal lockup at 16px (25% smaller); on <=600px the footer content is in normal flow so the footer grows to contain it (fixes the logo spilling above the footer band onto the paper). Verified on mobile viewport. Staging/preview only. Michael Victory 2026-06-24 23:31:26 -07:00
  • e5bdd9baf7 SW favicon: swap the cobalt square + ring for the bare navy owl head (light mode, no border/frame). Verified locally. Staging/preview only. Michael Victory 2026-06-24 23:23:51 -07:00
  • ce2de7dcea SW: regenerate og-card.png from the binder still + ShopWisdom logo + tagline in the cobalt palette (matches the new hero). 1200x630; OG/twitter meta already reference /og-card.png. Verified locally. Staging/preview only. Michael Victory 2026-06-24 23:16:31 -07:00
  • 61c3bbb421 SW hero: subtle binder-stack background video (Adobe Stock 35598738) at 0.45 opacity with a left paper scrim protecting the headline; muted/loop/playsinline + poster + reduced-motion + mobile dimming. ~817KB mp4. Verified locally. Staging/preview only. Michael Victory 2026-06-24 23:09:43 -07:00
  • f122207f0c SW footer: halve the overlaid stacked logo again (44 to 22px). Verified locally. Staging/preview only. Michael Victory 2026-06-24 23:00:24 -07:00
  • 1aa3a0103b SW footer: watermark now the horizontal lockup (matches the nav); the small overlaid readable logo is now the stacked version. Verified locally. Staging/preview only. Michael Victory 2026-06-24 22:58:03 -07:00
  • b7e63bcf59 SW footer: halve the overlaid readable logo (40 to 20px) and remove the lone owl-head divider above the contact section. Verified locally. Staging/preview only. Michael Victory 2026-06-24 22:55:15 -07:00
  • 94dd6af0c7 SW footer: watermark is now the dimmed stacked heart-face lockup (owl + ShopWisdom) instead of the flat wordmark; footer gains height to fit it. Readable logo stays on top (OC pattern). Verified locally. Staging/preview only. Michael Victory 2026-06-24 22:51:41 -07:00
  • 88febc2e88 SW footer: restore the readable owl logo on top of the low-contrast ShopWisdom watermark, matching the OC footer pattern (watermark + logo on top). Verified locally. Staging/preview only. Michael Victory 2026-06-24 22:41:18 -07:00
  • 4066d81187 SW footer: replace the OC open-O watermark with a low-contrast, full-width ShopWisdom wordmark and remove the small owl footer logo. Verified locally. Staging/preview only. Michael Victory 2026-06-24 22:39:09 -07:00
  • 9349939a81 SW footer + contact divider: use the owl logo (reverse lockup in footer; light owl head replacing the open-O divider above the contact form; align-self fix so the footer logo keeps aspect). Verified locally. Staging/preview only. Michael Victory 2026-06-24 22:27:42 -07:00
  • ba81bd674d SW nav: owl logo with light/dark crossfade on .on-dark Michael Victory 2026-06-24 22:17:38 -07:00
  • 99eb27d3f0 SW: accent steel #2c5d7c -> cobalt #1660c4 (staging preview) Michael Victory 2026-06-24 08:08:53 -07:00
  • c7bf95669b SW copy: recurring offer = "System Care" + reframe the lock-in not-for bullet Michael Victory 2026-06-24 07:10:31 -07:00
  • 16d56a3895 SW copy: move framing off the production floor → the office systems Michael Victory 2026-06-24 05:16:40 -07:00
  • 8ed9bd1ffd Rebuild SW site to OC standard (continuity-led, steel-accent sibling) Michael Victory 2026-06-23 20:13:46 -07:00
  • 925733a894 Point lead form to unified n8n webhook /webhook/lead Michael Victory 2026-06-17 21:47:57 -07:00
  • c9776d053b Add low-friction 3-step lead form to contact section (posts to n8n) Michael Victory 2026-06-17 21:26:51 -07:00
  • a1482e6152 Wire 'Book a call' CTAs to Cal.com booking popup (SW event) Michael Victory 2026-06-17 20:28:39 -07:00
  • f54410cee3 Remove above/below-the-line article from SW — framework content belongs on OC Michael Victory 2026-06-17 19:23:42 -07:00
  • 71c15ff7e6 Client results: add before/after screenshots + headshot attributions Michael Victory 2026-06-17 13:59:22 -07:00
  • 457e9e94ba Add social share card (og:image) across all pages + summary_large_image Michael Victory 2026-06-17 11:53:19 -07:00
  • 1fd833df17 SW nav: frosted-glass header + hamburger->X mobile menu (glass dropdown placed outside header) across all 3 pages — matches OC fix Michael Victory 2026-06-17 07:33:35 -07:00
  • 83f409c022 SW staging: homepage redesign + Continuity Audit + above/below-the-line article + SEO scaffolding + nav no-wrap Michael Victory 2026-06-17 07:14:19 -07:00
  • f0f313c77f Shop Wisdom site v1 — copy adapted from opencommunications.consulting Michael Victory 2026-06-10 19:45:12 -07:00