Competitive analysis: tools like Scribe capture the clicks, not the judgment. Make that
contrast explicit in the capture card — "a screen-recorder only captures the clicks… the
judgment is the part that walks out the door." Implements move #2 from COMPETITIVE-LANDSCAPE.md.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Replace the text wordmark with the cobalt-recoloured owl + ShopWisdom single-line
lockup (Asset 46/47). The top-left logo now flips to the reverse (white) version over
dark bands. Verified locally in both modes. Staging/preview only.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Recurring card → System Care: a space on the Canadian sovereign server hosting the
client's tools, kept healthy on a quarterly/monthly/weekly cadence, with tech-currency
feedback; ownership + cancel-anytime preserved. Not-for bullet retargets the disqualifier
from "ongoing help" to "lock-in / a black box to rent" — stops turning away the recurring
revenue. Full model: projects/shopwisdom/SW-REVENUE-MODEL.md.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Mike: SW isn't about production spaces / operating equipment — the pressure is on
the systems, which the office runs. Reframe the floor/production imagery to office-
systems know-how: veteran "machine runs hot/bad batch" → "how a quote comes together,
pricing call"; audit "on your floor / your production" → "a few focused hours with
your team … the quotes, orders, and systems your office runs on"; "setups/scrap" →
priced/quoted, mispriced jobs/stalled orders.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Sibling of the finished OC site: shared paper+navy + Playfair/Lora/DM Sans foundation, steel-blue accent (replaces warm amber). First-person voice. Restructured to diagnose -> fix -> keep-it-handled with the recurring Continuity Partner elevated as a feature card; web-tools cases kept as proof of delivery; single earned OC handoff. Tuned per the Charlene Li REC: reinvention-not-efficiency hero, messy-data objection killer, MIT 95% stat (primary-sourced), sovereignty stated louder. continuity-audit.html rebuilt to match.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Nav (x2) + hero buttons now open the michaelvictory/20-min-shop-wise-meeting event
in an on-brand modal; href is the no-JS fallback. Adds the Cal embed loader.
Staging branch only.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
The drama-triangle / above-below-the-line material is human-change content =
Open Communications' domain, not ShopWisdom's. Delete the SW article, drop it
from the sitemap, and rewrite the homepage handoff to bridge straight to OC
(which already teaches the line + drama triangle). OC stays a tight one-pager.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Upgrade the text-only #results case studies with the real before/after work
images and client headshots (Fred Hobeyn / Jim Szlabon). Side-by-side on desktop,
stacks on mobile (<=640px). SW (Georgia/steel) styling. Staging branch only.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Brand-accurate 1200x630 OG card (ShopWisdom wordmark, navy serif headline with
amber 'doesn't have to', navy footer band). Wires og:image/twitter:image on the
homepage, Continuity Audit, and the above/below article so shared links render a
card instead of a blank preview. SVG source kept alongside. Staging branch only.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Michael Victory