Vacation Test: three months -> one month of busy season (Mike: "3 is unreasonable" - busy-season month is the test an owner actually feels)

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
Stage 4: "An asset you own - and grow" - time recovery, quarterly enrichment compounding, capital accrual (platform benefit described, no landlord named)
2026-08-05 07:59:49 -07:00 · 2026-08-05 07:54:23 -07:00 · 2026-08-05 07:45:45 -07:00 · 2026-08-05 07:33:59 -07:00 · 2026-08-05 07:20:13 -07:00 · 2026-08-05 07:10:10 -07:00
37 changed files with 1833 additions and 276 deletions
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+      "description": "A fixed-fee diagnostic for manufacturers — a few focused hours with your team to find exactly where the business is exposed when a key person leaves: who holds the critical know-how, what it would cost you if they left, and what it's doing to the value of the business — delivered as a plain-English risk report and roadmap you keep.",
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+  <section class="hero band light" data-bg="light">
+    <div class="wrap hero-wrap"><div class="hero-col">
+      <p class="eyebrow">Start here · a fixed&#8209;fee diagnostic</p>
+      <h1>Find out exactly where your business is <em>exposed.</em></h1>
+      <p class="lead">The Continuity Audit is the first step: a clear, honest read on whose knowledge your business depends on — and what it would cost you to lose them.</p>
+      <div class="actions">
+        <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a fit call — free, no pitch</a>
+        <a class="btn link" href="index.html#work">See all the work</a>
+      </div>
+      <p class="call">or call <a class="tel" data-p1="778" data-p2="985" data-p3="6736" href="#contact">778&#8209;985&#8209;OPEN (6736)</a></p>
+    </div></div>
+  </section>
+
+  <section class="band dark statement" data-bg="dark">
+    <div class="motif" aria-hidden="true"></div>
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">Why start with an audit</p>
+      <h2 class="statement-line">Most owners have a gut feeling about who they can't afford to lose. <em>This turns it into something you can act on.</em></h2>
+      <p>A clear map of where the knowledge lives, how exposed you are, and what to fix first. It's deliberately low&#8209;commitment — no software to buy, no obligation to do the bigger work. You come away with a real deliverable whether or not we ever work together again.</p>
+      <p class="emph">You can't fix what you can't see. This is how you see it.</p>
+    </div>
+  </section>
+
+  <section class="band light">
+    <div class="wrap reveal">
+      <p class="eyebrow">What you get</p>
+      <h2>A short, focused engagement — <em>not</em> weeks of disruption.</h2>
+      <p class="section-intro">Built around a few focused hours with your team, scheduled around your work.</p>
+      <div class="cards stagger">
+        <div class="card">
+          <span class="step-k">Map</span>
+          <h3>A knowledge&#8209;risk map</h3>
+          <p>Who holds the critical know&#8209;how — how jobs get priced and quoted, the customer history, the workarounds nobody documented, the judgment that isn't written down anywhere. The people, the roles, and the single points of failure.</p>
+        </div>
+        <div class="card">
+          <span class="step-k">Quantify</span>
+          <h3>An honest exposure read</h3>
+          <p>What it would actually cost you if a key person left tomorrow — in mispriced jobs, stalled orders, late jobs, and lost customers. The risks ranked, so you know what's urgent and what can wait.</p>
+        </div>
+        <div class="card feature">
+          <span class="card-tag">Yours to keep</span>
+          <h3>A plain&#8209;English report &amp; roadmap</h3>
+          <p>A written summary you can read in one sitting — no jargon — plus a prioritized roadmap of what to capture first and how. For owners thinking about exit, it doubles as a clear statement of where your business value is concentrated, and how to protect it before you sell.</p>
+        </div>
+      </div>
+      <p class="reassure">Fixed fee, agreed before we start. You'll know exactly what it costs and exactly what you get.</p>
+    </div>
+  </section>
+
+  <section class="band alt">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">How it works</p>
+      <h2>Three steps. <em>That's it.</em></h2>
+      <ol class="steps">
+        <li>
+          <h3>A free fit call</h3>
+          <p>A short conversation to make sure an audit is the right starting point for you. If it isn't, we'll say so.</p>
+        </li>
+        <li>
+          <h3>Time with your team</h3>
+          <p>A few focused hours seeing how the work really flows — the quotes, orders, and systems your office runs on — and talking with the people who hold the knowledge. Scheduled around your work, not the other way around.</p>
+        </li>
+        <li>
+          <h3>Your report &amp; roadmap</h3>
+          <p>You receive the written risk map, exposure read, and prioritized roadmap — and a walkthrough to make sure it's clear. What you do next is entirely your call.</p>
+        </li>
+      </ol>
+    </div>
+  </section>
+
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+
+  <section class="band light contact" data-bg="light" id="contact">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">Start a conversation</p>
+      <h2>See where you <em>stand.</em></h2>
+      <p>Start with a free fit call. Describe your business — even roughly — and we'll figure out whether an audit makes sense for you.</p>
+      <p class="actions center">
+        <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a fit call</a>
+        <a class="btn link" href="mailto:michael@opencommunications.consulting?subject=Continuity%20Audit%20—%20ShopWisdom">Email Michael</a>
+        <a class="btn link tel" data-p1="778" data-p2="985" data-p3="6736" href="tel:+17789856736">Call 778&#8209;985&#8209;OPEN (6736)</a>
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+      <p class="promise">The first call is free and commits you to nothing.</p>
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+<meta name="description" content="Your best people are retiring. We help manufacturers with production shops capture the know-how the business runs on — quoting, pricing, orders — and write it into a cookbook your company owns outright — then build the systems to run it. Any platform, no lock-in, no hype.">
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-    <a class="wordmark" href="#top">Shop<span>Wisdom</span></a>
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-      <a href="#work">The work</a>
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+<header class="nav" id="nav">
+  <a class="nav-logo" href="#top" aria-label="ShopWisdom — home">
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+</div>

 <main id="top">

-  <section class="hero">
-    <div class="wrap">
-      <p class="eyebrow">Practical AI &amp; web tools for established businesses</p>
-      <h1>I help owner&#8209;operators 50 and up move into the AI&nbsp;era with confidence.</h1>
-      <p class="hero-sub">Practical tools. Captured wisdom. Real partnership.</p>
-      <div class="hero-actions">
-        <a class="btn" href="#contact">Book a fit call — free, no pitch</a>
-        <a class="btn ghost" href="#work">See the work</a>
+  <section class="hero band light" data-bg="light">
+    <video class="hero-video" autoplay muted loop playsinline preload="none" poster="assets/hero/hero-poster.jpg" aria-hidden="true" data-src-desktop="assets/hero/hero.mp4" data-src-mobile="assets/hero/hero-mobile.mp4"></video>
+    <div class="wrap hero-wrap"><div class="hero-col">
+      <p class="eyebrow">Knowledge continuity · for the office that runs the shop</p>
+      <h1>Your best people are retiring. Their know&#8209;how doesn't <em>have to.</em></h1>
+      <p class="lead">We don't just install AI. Before that know&#8209;how retires with them, we turn the pricing instincts, the fixes, the hard&#8209;won judgment in their heads into a cookbook your business owns — and systems your whole crew can run on. The tools will change. The cookbook doesn&#8217;t retire. We stay on to keep it true.</p>
+      <div class="actions">
+        <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a fit call — free, no pitch</a>
+        <a class="btn link" href="#results">See client results</a>
      </div>
+      <p class="call">or call <a class="tel" data-p1="778" data-p2="985" data-p3="6736" href="#contact">778&#8209;985&#8209;OPEN (6736)</a></p>
+    </div></div>
+  </section>
+
+  <section class="band dark statement" data-bg="dark" id="moment">
+    <div class="motif" aria-hidden="true"></div>
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">The moment your business is in</p>
+      <h2 class="statement-line">The real work runs on what lives in two or three people's heads. And those heads are <em>moving on.</em></h2>
+      <p>The veteran who knows how a quote really comes together, which customer needs what, the pricing call nobody else can make — it's never been written down. Here's the part nobody likes to say out loud: a business that lives in a few people's heads is worth less the day you go to sell it. Buyers see the risk even when you don't. So do your best customers — the first time a job goes sideways after someone moves on.</p>
+      <p class="emph">This isn't a technology problem. It's a continuity problem — and it's fixable.</p>
    </div>
  </section>

-  <section class="moment">
-    <div class="wrap narrow">
-      <h2>The moment your business is in</h2>
-      <p>Much of the work is running on processes built a decade ago — pricelists in Excel, quotes built manually, knowledge that lives in one or two heads. And now the new pressure: AI changing everything, fast, with most of the noise about it built to either sell you something or scare you.</p>
-      <p>Your people are more capable than their current tools allow. Your business holds wisdom that exists nowhere else. The work is figuring out which tools are worth trusting, which problems are worth solving, and how to bring AI in without losing what made the business work in the first place.</p>
-      <p class="pull">The AI moment isn't really about technology. It's about what you protect, what you preserve, and what you build next.</p>
-    </div>
-  </section>
-
-  <section class="principles">
-    <div class="wrap">
-      <h2>We work differently</h2>
-      <p class="section-intro">The default approach — automation for cost reduction, AI as a sales pitch, delivered through tools you'll never own — leaves businesses anxious and people sidelined.</p>
-      <div class="grid four">
+  <section class="band light" data-bg="light">
+    <div class="wrap reveal">
+      <p class="eyebrow">How we work</p>
+      <h2>We work differently — <em>on purpose.</em></h2>
+      <p class="section-intro">The default — automation to cut headcount, AI as a sales pitch, delivered through tools you'll never own — leaves owners anxious and good people sidelined. That's not this.</p>
+      <div class="cards four stagger">
        <div class="card">
          <h3>People stay essential</h3>
-          <p>AI used well makes people more capable, not less needed. We design integrations that respect the judgment your team has earned.</p>
+          <p>Used well, modern tools make your people more capable, not less needed. We design systems that respect the judgment your team has earned.</p>
        </div>
        <div class="card">
          <h3>Wisdom over speed</h3>
-          <p>Wisdom is a slower technology than intelligence. We work at the pace good work requires, not the pace the hype cycle demands.</p>
+          <p>Wisdom is a slower technology than intelligence. We work at the pace good work needs, not the pace the hype cycle demands.</p>
        </div>
        <div class="card">
-          <h3>You own everything</h3>
-          <p>Every tool we build, every system we design — you own it completely. No retainers, no lock&#8209;in, no subscriptions you can't escape.</p>
+          <h3>You own the cookbook</h3>
+          <p>Everything we capture — how you quote, price, decide, and keep customers — goes into a written cookbook that belongs to your company, in plain language your next hire can follow. The systems we build from it are yours too, free of lock&#8209;in and hosted where you want (Canadian end&#8209;to&#8209;end if that matters to you). But the cookbook is the asset: any tool, any time, anyone can cook from it. Software comes and goes. The cookbook stays on your shelf.</p>
        </div>
        <div class="card">
          <h3>One person, accountable</h3>
-          <p>The person you talk to is the person doing the work. No pipelines, no account managers, no chatbots between you and the help you need.</p>
+          <p>The person you talk to is the person doing the work. No account managers, no pipelines, no chatbots between you and the help.</p>
        </div>
      </div>
    </div>
  </section>

-  <section class="services" id="work">
-    <div class="wrap">
-      <h2>The work</h2>
-      <p class="section-intro">Five types of work. All of them start with understanding your actual problem before suggesting a solution.</p>
-
-      <div class="service">
-        <h3>Personal AI practice</h3>
-        <p>Most AI advice is written for people who already understand the tools. This isn't that. A personal session designed around your specific work and what you're trying to do — whether you're a business owner, a professional, or someone who just wants to stop feeling behind. We figure out where AI genuinely helps you, what tools fit how you actually think, and what habits will stick. Includes a 30&#8209;day follow&#8209;up to see what stuck, what didn't, and what to adjust.</p>
+  <section class="band light" data-bg="light" id="work">
+    <div class="wrap reveal">
+      <p class="eyebrow">The work</p>
+      <h2>Keep what they know. <em>Then</em> build it into the business.</h2>
+      <p class="section-intro">Three steps: find out where you're exposed, fix it, and keep it handled. We work where the know&#8209;how lives — quoting, pricing, orders, customer history — the office side that runs the place. Every engagement starts by understanding your actual problem before we suggest a thing.</p>
+      <div class="cards stagger">
+        <div class="card">
+          <span class="step-k">Start here · Diagnose</span>
+          <h3>The Continuity Audit</h3>
+          <p>We spend a few focused hours with your team — the people who run the quotes, pricing, and orders — and find exactly where you're exposed: who holds what, what it would cost you if they left tomorrow, and what it's doing to the value of your business. You get a plain&#8209;English risk report and a roadmap. Fixed fee. Nothing to install.</p>
+          <p class="outcome">You walk away knowing where your business is exposed — and what to do about it.</p>
+          <a class="card-link" href="continuity-audit.html">How the audit works →</a>
+        </div>
+        <div class="card">
+          <span class="step-k">Fix · Capture &amp; build</span>
+          <h3>Capture it — and make it usable</h3>
+          <p>We sit down with your best people, draw out what's in their heads, and build it into systems the whole crew can actually use — documented, trained, and built to last. You don't need to clean up thirty years of spreadsheets first: that mess <strong>is</strong> the knowledge, and waiting for perfect data is how it gets lost. The modern tools do the heavy lifting so it's fast and affordable — but software records which buttons get pushed. We capture the judgment — the human part, the part that leaves with them when a veteran moves on — and write it into a cookbook your company owns. From there we build the tools your crew actually uses. Change platforms in five years? The cookbook comes with you and the new tools get built from the same book.</p>
+          <p class="outcome">The day your best person retires, the work doesn't stop.</p>
+        </div>
+        <div class="card feature">
+          <span class="step-k">Keep it handled · Recurring</span>
+          <span class="card-tag">System Care · Continuity Partner</span>
+          <h3>Your tools, kept running — and never falling behind</h3>
+          <p>Think of it as a continuity partner on retainer. Each quarter we open your cookbook and check it against how the work really gets done now — what changed, what a new hire tripped on, what the next retirement will take with it — and we keep the tools built from it healthy, hosted and running (Canadian servers if that matters to your business), on a cadence that fits how hard you lean on them: quarterly, monthly, or weekly. When the next key person moves on, their chapter gets written too. You own the cookbook and everything built from it; walk away anytime and it all comes with you.</p>
+          <p class="outcome">The system stays alive, current, and improving — with a partner who already knows how your business thinks.</p>
+        </div>
      </div>
-
-      <div class="service">
-        <h3>From static to smart</h3>
-        <p>Most small businesses are running on processes built for a world a decade behind. Pricelists in Excel. Catalogues in PDF. Order forms printed and faxed. These tools work — until they don't, and until the person who knows how to use them isn't there. We take what you have and turn it into a searchable, shareable, hosted web tool your team and customers can access from anywhere. The logic stays the same. The friction disappears.</p>
-      </div>
-
-      <div class="service">
-        <h3>Custom web tools</h3>
-        <p>Phone&#8209;tag quoting. Email&#8209;chain approvals. Clipboard scheduling. These workflows depend on one person knowing where everything is — and they break the moment that person is unavailable. We replace them with guided online systems that get the right answer without back&#8209;and&#8209;forth. Your customers and partners self&#8209;serve. Your staff focus on work that actually needs them.</p>
-      </div>
-
-      <div class="service">
-        <h3>Measured AI integration <span class="tag">No hype · No lock&#8209;in</span></h3>
-        <p>AI is genuinely useful in a narrow set of situations. It's also genuinely overhyped in most others. I'll tell you which is which before we start — and I'll tell you what it can't do, not just what it can. We add AI to your existing tools only where it saves real time, makes real decisions clearer, or protects work your team is already doing well. No proprietary platforms. No black boxes.</p>
-      </div>
-
-      <div class="service flagship">
-        <h3>Wisdom preservation <span class="tag">Knowledge transfer · Succession</span></h3>
-        <p>Before your best people retire — or before you sell the business — encode the judgment that lives in their heads. The shortcuts. The warnings. The feel for when something's off. The institutional knowledge that exists nowhere else. We document that expertise and build it into tools your team can use long after the experts are gone — decision guides, diagnostic tools, training systems.</p>
-        <p>The value of a business isn't just its revenue — it's the knowledge that makes the revenue possible. We help you capture that before the transition, so the business retains its value after you step away. <strong>For owners thinking about exit: this work is one of the most direct ways to protect the value of what you've built.</strong></p>
-        <p class="note">Often delivered in collaboration with a leadership coach, where the human side of transition needs as much care as the technical side.</p>
-      </div>
-
-      <p class="reassure">All projects include full documentation and a handover session. You will never be dependent on me to keep your tool running.</p>
+      <p class="reassure">Everything we build comes with full documentation and a handover session. Independence is built in — System Care is there when you'd rather have a partner on call.</p>
    </div>
  </section>

-  <section class="results" id="results">
-    <div class="wrap">
-      <h2>Client results</h2>
-      <p class="section-intro">Real projects. Real clients. The before and after of replacing manual processes with intelligent web tools.</p>
+  <section class="band light" data-bg="light" id="results">
+    <div class="wrap reveal">
+      <p class="eyebrow">Client results</p>
+      <h2>What "build it into a system" <em>actually</em> looks like.</h2>
+      <p class="section-intro">Real projects for real manufacturers — the before and after of taking knowledge that lived in a spreadsheet (and one person's head) and turning it into a tool the whole team can use.</p>
+      <div class="cases">
+
+        <div class="case">
+          <h3>Dealer pricing: from emailed workbook to live catalog</h3>
+          <p><strong>Before —</strong> dealer pricing lived in a multi&#8209;tab Excel workbook emailed to resellers on request. Dealers calculated their own pricing by hand, and any discount change meant redistributing the file. Staff spent real time fielding calls from dealers who couldn't find what they needed.</p>
+          <p><strong>After —</strong> a hosted dealer pricing tool with real&#8209;time discount logic, profile&#8209;based pricing tiers, product filtering, and a built&#8209;in order builder with export and email summary. Dealers access it directly — no file to download, no call required.</p>
+          <div class="case-shots">
+            <figure class="case-shot">
+              <figcaption class="case-shot-label">Before — Excel workbook</figcaption>
+              <div class="case-shot-frame"><img src="assets/work/ias-before.png" alt="Dealer pricing before: a multi-tab Excel workbook with manual price columns" width="1735" height="808" loading="lazy" decoding="async"></div>
+            </figure>
+            <figure class="case-shot">
+              <figcaption class="case-shot-label">After — Hosted web app</figcaption>
+              <div class="case-shot-frame"><img src="assets/work/ias-after.png" alt="Dealer pricing after: a filterable product catalog with live discount logic and order export" width="1919" height="953" loading="lazy" decoding="async"></div>
+            </figure>
+          </div>
+          <blockquote>
+            <p>"We've been imagining something like this for years. Our catalog used to live in a spreadsheet we'd email back and forth — now our dealers can filter products, build orders in their own pricing, and send them through electronically. Mike built exactly what we needed."</p>
+            <footer class="case-cite">
+              <span class="case-headshot"><img src="assets/people/fred-hobeyn.webp" alt="Fred Hobeyn" width="160" height="160" loading="lazy" decoding="async"></span>
+              <span class="case-cite-text"><span class="case-name">Fred Hobeyn</span><span class="case-role">Owner — Innovative Aluminum Systems</span></span>
+            </footer>
+          </blockquote>
+        </div>
+
+        <div class="case">
+          <h3>Order forms: from printed sheet to guided system</h3>
+          <p><strong>Before —</strong> the customer order form was a printed Excel sheet with basic formulas. Sales reps filled it in by hand, calculated totals manually, and emailed or faxed it in. Error&#8209;prone, slow, and entirely dependent on one person knowing where everything was.</p>
+          <p><strong>After —</strong> a hosted web order form with multiple pricing tiers, a pattern selector with live unit pricing, cut&#8209;length calculators, and a print&#8209;ready summary. Orders are submitted electronically — no phone call, no fax, no manual calculation.</p>
+          <div class="case-shots">
+            <figure class="case-shot">
+              <figcaption class="case-shot-label">Before — Printed Excel sheet</figcaption>
+              <div class="case-shot-frame"><img src="assets/work/ondek-before.png" alt="Order form before: a printed Excel sheet with manual product and quantity columns" width="895" height="715" loading="lazy" decoding="async"></div>
+            </figure>
+            <figure class="case-shot">
+              <figcaption class="case-shot-label">After — Web order form</figcaption>
+              <div class="case-shot-frame"><img src="assets/work/ondek-after.png" alt="Order form after: a web-based order form with price tiers, pattern selector, and live totals" width="1546" height="806" loading="lazy" decoding="async"></div>
+            </figure>
+          </div>
+          <blockquote>
+            <p>"I've been in this industry long enough to be skeptical of tech promises. This wasn't that. Michael took the time to understand our process first, then built something that fits. It's a massive leap forward for us."</p>
+            <footer class="case-cite">
+              <span class="case-headshot"><img src="assets/people/jim-szlabon.webp" alt="Jim Szlabon" width="160" height="160" loading="lazy" decoding="async"></span>
+              <span class="case-cite-text"><span class="case-name">Jim Szlabon</span><span class="case-role">Senior Sales — OnDek Vinyl Worx</span></span>
+            </footer>
+          </blockquote>
+        </div>

-      <div class="case">
-        <h3>Dealer pricing: from emailed workbook to live catalog</h3>
-        <p><strong>Before —</strong> dealer pricing lived in a multi&#8209;tab Excel workbook that was emailed to resellers on request. Dealers had to manually calculate their own pricing, and any discount change meant redistributing the file. Staff spent significant time fielding calls from dealers who couldn't find what they needed.</p>
-        <p><strong>After —</strong> a hosted dealer pricing tool with real&#8209;time discount logic, profile&#8209;based pricing tiers, product filtering, and a built&#8209;in order builder with export and email summary. Dealers access it directly — no file to download, no call required.</p>
-        <blockquote>
-          <p>"We've been imagining something like this for years. Our catalog used to live in a spreadsheet we'd email back and forth — now our dealers can filter products, build orders in their own pricing, and send them through electronically. Mike built exactly what we needed."</p>
-        </blockquote>
      </div>
-
-      <div class="case">
-        <h3>Order forms: from printed sheet to guided system</h3>
-        <p><strong>Before —</strong> the customer order form was a printed Excel sheet with basic formulas. Sales reps filled it in manually, calculated totals by hand, and emailed or faxed it in. The process was error&#8209;prone, slow, and entirely dependent on one person knowing where everything was.</p>
-        <p><strong>After —</strong> a hosted web order form with multiple pricing tiers, a pattern selector with live unit pricing, cut&#8209;length calculators, and a print&#8209;ready summary. Orders are submitted electronically — no phone call, no fax, no manual calculation.</p>
-        <blockquote>
-          <p>"I've been in this industry long enough to be skeptical of tech promises. This wasn't that. Michael took the time to understand our process first, then built something that fits. It's a massive leap forward for us."</p>
-        </blockquote>
-      </div>
-
-      <p class="reassure">Have a spreadsheet or process that needs the same treatment? <a href="#contact">Start with a conversation.</a></p>
+      <p class="reassure">Have a spreadsheet or a process that should work this way? <a class="card-link" href="#contact">Start with a conversation.</a></p>
    </div>
  </section>

-  <section class="process" id="process">
-    <div class="wrap narrow">
-      <h2>How it works</h2>
-      <p class="section-intro">Every step explained. Every decision yours to approve. No black boxes, no surprises — a transparent process from first call to final handoff.</p>
+  <section class="band alt" data-bg="light">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">Why it's worth more</p>
+      <h2>Captured know&#8209;how isn't just safer. It's worth <em>more.</em></h2>
+      <p>When the person who knows how you really quote, price, and keep customers is the one closest to retirement, that knowledge is worth money — and right now it isn't written down, and it isn't yours to keep. We turn it into a cookbook the business owns — the documented DNA of how the place actually works — before it moves on with someone. Buyers, and the advisors who help owners sell, look for exactly this: documented, transferable know&#8209;how is what turns a company that depends on one person into one that holds its value without them. A business that can hand the next owner the cookbook is worth more than one that hands over a login.</p>
+      <p class="emph">Could the office run through a month of your busy season without your most knowledgeable person? Buyers ask exactly that — and when the answer is &ldquo;yes, it's captured, and it's ours,&rdquo; your business is worth more.</p>
+      <p><a class="card-link" href="vacation-test.html">Take the two&#8209;minute Vacation Test &#8594;</a></p>
+    </div>
+  </section>
+
+  <section class="band light" data-bg="light">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">The honest part</p>
+      <h2>The hard part isn't the paperwork. <em>It's people.</em></h2>
+      <p>Most attempts at this quietly stall — and rarely because of the tools. <a href="https://www.bcg.com/featured-insights/the-leaders-guide-to-transforming-with-ai" target="_blank" rel="noopener">BCG's research</a> across hundreds of AI programs puts the recipe at 10% algorithms, 20% technology, and 70% people and process. The 70% is the part almost everyone skips. Most teams have already learned it the hard way: there's a binder somewhere — half&#8209;finished, on a shelf, out of date the week it was printed. It didn't fail because the writing was bad. It failed because getting a veteran to hand over what they know, and getting a team to actually change how it works, is a people problem, not a paperwork one. Your best people aren't holding back to be difficult — they're protecting the thing that's made them irreplaceable for thirty years.</p>
+      <div class="handoff">
+        <p>That human side is exactly what our sister practice, <a href="https://www.opencommunications.consulting/">Open Communications →</a>, is built for. Same business, same straight talk — one side builds the systems, the other works with the people.</p>
+      </div>
+    </div>
+  </section>
+
+  <section class="band alt" data-bg="light" id="process">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">How it works</p>
+      <h2>Every step explained. <em>Every decision yours.</em></h2>
+      <p class="section-intro">No black boxes, no surprises — a transparent path from the first call to the final handoff.</p>
      <ol class="steps">
        <li>
          <h3>A free fit call</h3>
-          <p>A short conversation to see if there's a match. You describe what's slowing you down. I give you an honest read on whether I can help. No pitch, no obligation. If it's not the right match, I'll tell you honestly and point you somewhere that can help.</p>
+          <p>A short conversation to see if there's a match. You describe what's slowing you down; we give you an honest read on whether we can help. No pitch, no obligation. If it's not a fit, we'll tell you and point you somewhere that is.</p>
        </li>
        <li>
          <h3>A paid discovery session</h3>
-          <p>If there's a fit, a focused 90&#8209;minute working meeting where we map the real problem, identify what's worth solving first, and outline what a solution would look like. You leave with a written recommendation, whether or not we work together further.</p>
+          <p>If there's a fit, a focused few hours working together where we map how work really moves through your business — who holds what, where the judgment sits, what would break first if someone left. You leave with a written map and recommendation, yours to keep whether or not we go further: the first rough table of contents of your cookbook. Fixed fee, agreed up front — and if a project follows, every dollar of it comes off the full cookbook.</p>
        </li>
        <li>
-          <h3>A fixed&#8209;scope proposal</h3>
-          <p>You know exactly what gets built, what it costs, and what you own at the end — before any work begins. The proposal is written in plain language, not technical jargon. Scope changes are a conversation, not a surprise invoice.</p>
+          <h3>Writing the cookbook</h3>
+          <p>Once scope and price are agreed — written in plain language, before any work begins — we spend a day or so with the people who hold the know&#8209;how, drilling into the recipes: how a quote really comes together, what gets checked before a job ships, the calls only experience knows how to make. The methods, the ingredients, the why behind each one. Then the cookbook is loaded into your AI tools, so the systems we build cook from the real thing — and quietly gather what changes between quarterly reviews. Scope changes along the way are a conversation, not a surprise invoice.</p>
        </li>
        <li>
-          <h3>A deliverable you own</h3>
-          <p>The work moves in iterative cycles with regular review meetings. At the end: hosted, documented, and yours. Full documentation and a walkthrough session. Update it, share it, use it — without ever calling me again. Unless you want to. Ongoing support is available, but never required.</p>
+          <h3>An asset you own — and grow</h3>
+          <p>The work moves in short cycles with regular review, and what lands is yours: hosted, documented, owned. The first thing you notice is time — the systems take the repetitive work, and hours come back every week. Then the compounding starts: each quarterly review folds what changed into the cookbook, so the book gets richer, the systems get sharper, and the know&#8209;how keeps accruing to the business instead of to any one person's head. Run it yourself, or keep us on call through System Care — a choice, never a requirement. Either way, you're not buying a tool that depreciates. You're building an asset that doesn't.</p>
        </li>
      </ol>
    </div>
  </section>

-  <section class="about" id="about">
-    <div class="wrap narrow">
-      <h2>About</h2>
-      <p class="about-name">Michael Victory — Principal, Shop Wisdom</p>
-      <p>I've spent 25 years inside small and mid&#8209;sized businesses, including 13 years building long&#8209;term partnerships across a dealer network, and the last several years training non&#8209;technical people to use modern tools well. I know what it looks like when good people are slowed down by tools that were never built for how they actually work.</p>
-      <p>I started this practice because I kept seeing the same gap: the distance between what a business needs and what technology vendors were willing to build honestly and affordably. Most consultants either over&#8209;engineer the solution or under&#8209;explain the cost. I've been on the receiving end of both.</p>
-      <p>I use modern tools — including AI — to build faster and at lower cost than traditional development. I'll always tell you how something was built and what it can't do. No mystification, no inflated promises. And I'll tell you if you don't need me. That conversation costs nothing and saves everyone time.</p>
+  <section class="band light" data-bg="light" id="about">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">About</p>
+      <h2>The person you'll <em>actually</em> be working with.</h2>
+      <p class="about-name">Michael Victory — ShopWisdom</p>
+      <p>I've spent 25 years inside small and mid&#8209;sized businesses — including 13 building long&#8209;term partnerships across a dealer network, and the last several years helping non&#8209;technical people use modern tools well. I know what it looks like when good people are slowed down by tools that were never built for how they work — and what it costs a business when the person who knew how everything ran finally retires.</p>
+      <p>I started this practice because I kept seeing the same gap: the distance between what a business actually needs and what technology vendors were willing to build honestly and affordably. Most consultants either over&#8209;engineer the solution or under&#8209;explain the cost. I've been on the receiving end of both.</p>
+      <p>I use modern tools — including AI — to build faster and cheaper than traditional development, and I'll always tell you how something was built and what it can't do. No mystification, no inflated promises. And I'd rather tell you that you don't need me than sell you something you won't use — that judgment is what the discovery session is for, and the written recommendation is yours to keep either way.</p>
    </div>
  </section>

-  <section class="fit" id="fit">
-    <div class="wrap narrow">
-      <h2>Honest about fit</h2>
-      <p class="section-intro">Shop Wisdom isn't for everyone. We're probably not the right fit for:</p>
+  <section class="band light" data-bg="light" id="fit">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">Honest about fit</p>
+      <h2>We're <em>not</em> for everyone.</h2>
+      <p class="section-intro">ShopWisdom is probably not the right fit if you're:</p>
      <ul class="notfor">
-        <li><strong>Businesses looking to cut headcount through automation.</strong> AI used to make people redundant isn't what we do.</li>
-        <li><strong>Anyone who wants a vendor forever.</strong> If you want to pay someone monthly to keep your system running, there are plenty of SaaS products. We're not one of them.</li>
-        <li><strong>Anyone looking for a Super Bowl AI strategy.</strong> No hype, no transformation slides, no buzzwords. Just specific work with measurable outcomes.</li>
-        <li><strong>Businesses where the people problems run deeper than systems.</strong> Tools amplify what's already there. If trust is missing, software won't fix it.</li>
+        <li><strong>Looking to cut headcount through automation.</strong> AI used to make people redundant isn't what we do.</li>
+        <li><strong>Shopping for a black box to rent forever.</strong> You own the cookbook and everything we build from it — yours to take anytime. We'll keep it running and current if you want that (that's System Care), but it's a choice, never a leash. We don't do lock&#8209;in.</li>
+        <li><strong>Shopping for a Super Bowl AI strategy or an AI pilot project.</strong> No hype, no transformation slides, no buzzwords — and no pilots that quietly die in IT. Just specific work with measurable outcomes.</li>
+        <li><strong>Facing people problems that run deeper than systems.</strong> Tools amplify what's already there. If trust is missing, software won't fix it — though that's exactly what our sister practice, <a href="https://www.opencommunications.consulting/">Open Communications</a>, takes on.</li>
      </ul>
-      <p>If any of that describes you, we're probably not the right fit — and being honest now saves us both time.</p>
+      <p>If any of that is you, we're probably not a fit — and being honest now saves us both time.</p>
    </div>
  </section>

-  <section class="contact" id="contact">
-    <div class="wrap narrow">
-      <h2>Start with a conversation</h2>
-      <p>No pitch. No proposal until we've had a real conversation. Describe the friction — even roughly. The more context you share, the more useful our first conversation will be.</p>
-      <p>I read every message personally and usually reply within one business day. If your problem isn't something I can help with, I'll tell you honestly — and point you somewhere that can.</p>
-      <p class="contact-action"><a class="btn" href="mailto:michael@opencommunications.consulting?subject=Fit%20call%20—%20Shop%20Wisdom">Email Michael</a></p>
-      <p class="contact-promise">The first call is free and commits you to nothing.</p>
+  <section class="band light contact" data-bg="light" id="contact">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">Start a conversation</p>
+      <h2>Your know&#8209;how built this business. Let's make sure it <em>stays</em> in it.</h2>
+      <p>No pitch, no proposal until we've had a real conversation. Describe the friction — even roughly. The more context you share, the more useful our first call will be.</p>
+
+      <form class="lf" data-endpoint="https://n8n.shopwisdom.ca/webhook/lead" data-source="shopwisdom" novalidate>
+        <div class="lf-progress" aria-hidden="true"><span class="lf-dot is-active"></span><span class="lf-dot"></span><span class="lf-dot"></span></div>
+        <fieldset class="lf-step is-active" data-step="1">
+          <legend class="lf-q">What's the situation in your business?</legend>
+          <div class="lf-choices">
+            <label class="lf-choice"><input type="radio" name="topic" value="A key person is retiring soon" required> A key person is retiring soon</label>
+            <label class="lf-choice"><input type="radio" name="topic" value="Know-how lives in a few heads"> Know-how lives in just a few heads</label>
+            <label class="lf-choice"><input type="radio" name="topic" value="A process or tool needs building"> A process or tool needs building</label>
+            <label class="lf-choice"><input type="radio" name="topic" value="Just exploring"> Just exploring for now</label>
+          </div>
+          <div class="lf-nav"><button type="button" class="btn lf-next" data-next>Continue →</button></div>
+        </fieldset>
+        <fieldset class="lf-step" data-step="2">
+          <legend class="lf-q">Anything you want us to know? <span class="lf-opt">(optional)</span></legend>
+          <textarea class="lf-input" name="detail" rows="3" placeholder="Even a rough sentence helps."></textarea>
+          <div class="lf-nav"><button type="button" class="btn link lf-back" data-back>← Back</button><button type="button" class="btn lf-next" data-next>Continue →</button></div>
+        </fieldset>
+        <fieldset class="lf-step" data-step="3">
+          <legend class="lf-q">Where do we reach you?</legend>
+          <input class="lf-input" type="text" name="name" placeholder="Your name" required autocomplete="name">
+          <input class="lf-input" type="email" name="email" placeholder="Email" required autocomplete="email">
+          <input class="lf-input" type="tel" name="phone" placeholder="Phone (optional)" autocomplete="tel">
+          <input type="text" name="company_website" class="lf-hp" tabindex="-1" autocomplete="off" aria-hidden="true">
+          <div class="lf-nav"><button type="button" class="btn link lf-back" data-back>← Back</button><button type="submit" class="btn lf-submit">Send it →</button></div>
+          <p class="lf-err" hidden>Hmm — that didn't go through. Please <a href="mailto:michael@opencommunications.consulting">email us directly</a> and we'll get right back to you.</p>
+        </fieldset>
+        <div class="lf-done" hidden><p class="lf-done-msg">Got it — thanks. Michael reads every message personally and usually replies within a business day.</p></div>
+      </form>
+
+      <p class="lf-alt">Prefer to reach out directly?</p>
+      <p class="actions center">
+        <a class="btn link" href="mailto:michael@opencommunications.consulting?subject=Fit%20call%20—%20ShopWisdom">Email Michael</a>
+        <a class="btn link tel" data-p1="778" data-p2="985" data-p3="6736" href="tel:+17789856736">Call 778&#8209;985&#8209;OPEN (6736)</a>
+      </p>
+      <p class="promise">The first call is free and commits you to nothing.</p>
    </div>
  </section>

 </main>

-<footer class="site-footer">
-  <div class="wrap">
-    <p class="footer-brand">Shop<span>Wisdom</span></p>
-    <p>Built with care and AI · Work owned by its clients</p>
-    <p>Hosted in Beauharnois, Québec — your data stays in Canada.</p>
-    <p class="footer-legal">Shop Wisdom is the consulting practice of Open Communications · British Columbia, Canada</p>
+<footer class="site-footer" data-bg="dark">
+  <div class="footer-bg" aria-hidden="true">
+    <img class="footer-bg-img" src="assets/logo/footer-watermark.svg" alt="" aria-hidden="true" />
+  </div>
+  <div class="footer-content">
+    <div class="footer-block">
+      <img class="footer-logo-img" src="assets/logo/logo-horizontal-rev.svg" alt="ShopWisdom" width="95" height="16" />
+      <nav class="footer-links" aria-label="Footer">
+        <a href="#work">The work</a>
+        <a href="#results">Client results</a>
+        <a href="#process">How it works</a>
+        <a class="footer-oc-logo" href="https://www.opencommunications.consulting/" aria-label="Open Communications"><img src="assets/oc/oc-logo-wh.svg" alt="Open Communications"></a>
+      </nav>
+      <p class="footer-note">Built with care and AI · Work owned by its clients · Proudly Canadian.</p>
+      <p class="footer-copy">ShopWisdom and Open Communications are practices owned and operated by Michael Victory · British Columbia, Canada</p>
+    </div>
  </div>
 </footer>

+<div class="float-cta">
+  <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a call</a>
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@@ -0,0 +1,18 @@
+# ShopWisdom
+
+> ShopWisdom helps manufacturers with production shops keep the know-how the business runs on — quoting, pricing, orders, customer history. We work on the office side that runs the place, not the fab stations. We find where the business is exposed when a key person leaves, capture what your best people know, and build it into systems the whole company can run on — owned by you, with no lock-in. ShopWisdom is the systems side of Open Communications.
+
+## What we do
+- [The Continuity Audit](https://shopwisdom.ca/continuity-audit.html): a fixed-fee diagnostic of where the business is exposed when a key person leaves — who holds what, what it costs you if they go, and the effect on the value of the business — delivered as a plain-English risk report and roadmap.
+- Knowledge Capture & Systems: sit with your best people, draw out the judgment in their heads, and build it into documented, trained systems the whole crew can run. No need to clean up decades of spreadsheets first.
+- System Care (Continuity Partner): a recurring retainer — a continuity partner who keeps your tools running and current, captures the next key person before they leave, and folds in new tech worth using. Hosting and infrastructure handled; Canadian hosting available end-to-end if data residency matters to your business.
+
+## Who it's for
+Building-materials and manufacturing businesses — often selling through dealer or distributor networks — where revenue rides on one or two senior people who are near retirement, with no successor lined up.
+
+## Key facts
+- Founder and lead practitioner: Michael Victory. The person you talk to is the person doing the work.
+- Based in British Columbia, Canada; serves clients across North America.
+- Everything built for you, you own — no lock-in, cancel anytime. Canadian data residency available if it matters to your business.
+- The human / change-management side is the sister practice, [Open Communications](https://www.opencommunications.consulting/).
+- Contact: michael@opencommunications.consulting · 778-985-OPEN (6736)
@@ -0,0 +1,41 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 630" width="1200" height="630">
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+  <rect x="0" y="0" width="1200" height="6" fill="#1660c4"/>
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+
+  <!-- eyebrow -->
+  <text x="82" y="280" font-family="'DM Sans', system-ui, sans-serif" font-size="21" letter-spacing="4" fill="#7a6f5d">FOR MANUFACTURERS WITH PRODUCTION SHOPS</text>
+
+  <!-- headline -->
+  <text x="78" y="362" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="66" fill="#0f1729">Your best people are retiring.</text>
+  <text x="78" y="442" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="66" font-style="italic" fill="#0f1729">Their know-how <tspan fill="#1660c4">doesn&#8217;t have to.</tspan></text>
+
+  <!-- value line (continuity = sale value) -->
+  <text x="80" y="508" font-family="'DM Sans', system-ui, sans-serif" font-size="25" letter-spacing="0.5" fill="#7a6f5d">Captured, owned know-how — worth more to your team, and to a buyer.</text>
+
+  <!-- footer band -->
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+  <text x="116" y="603" font-family="'DM Sans', system-ui, sans-serif" font-size="22" letter-spacing="2" fill="#faf7f2">shopwisdom.ca</text>
+  <text x="1120" y="602" text-anchor="end" font-family="'DM Sans', system-ui, sans-serif" font-size="17" letter-spacing="3" fill="#9aa3b2">YOU OWN EVERYTHING</text>
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+Sitemap: https://shopwisdom.ca/sitemap.xml
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+<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
+  <url>
+    <loc>https://shopwisdom.ca/</loc>
+    <lastmod>2026-07-07</lastmod>
+    <changefreq>monthly</changefreq>
+    <priority>1.0</priority>
+  </url>
+  <url>
+    <loc>https://shopwisdom.ca/continuity-audit.html</loc>
+    <lastmod>2026-07-07</lastmod>
+    <changefreq>monthly</changefreq>
+    <priority>0.8</priority>
+  </url>
+  <url>
+    <loc>https://shopwisdom.ca/vacation-test.html</loc>
+    <lastmod>2026-07-07</lastmod>
+    <changefreq>monthly</changefreq>
+    <priority>0.8</priority>
+  </url>
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+@font-face{font-family:'Lora';font-style:italic;font-weight:400;font-display:swap;src:url('assets/fonts/lora-400i.woff2') format('woff2')}
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+@font-face{font-family:'Playfair Display';font-style:normal;font-weight:700;font-display:swap;src:url('assets/fonts/playfair-700.woff2') format('woff2')}
+@font-face{font-family:'Playfair Display';font-style:italic;font-weight:400;font-display:swap;src:url('assets/fonts/playfair-400i.woff2') format('woff2')}
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-  --steel: #2c5d7c;
-  --steel-deep: #1e4258;
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+  --paper: #f7f4ef;
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+  --navy: #0f1729;
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+  --ink: #0f1729;
+  --ink-soft: #4a5468;
+  --gray: #374151;
+  --gray-line: #6b7280;
+  --cream: #f7f4ef;
+  --cream-soft: rgba(247, 244, 239, 0.62);
+  /* SW accent — cobalt (cool/industrial sibling of OC's warm amber; was steel #2c5d7c, updated 2026-06-24) */
+  --accent: #1660c4;
+  --accent-deep: #114e9f;
+  --line: rgba(15, 23, 41, 0.12);
+  --line-dark: rgba(247, 244, 239, 0.16);
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 * { box-sizing: border-box; }
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+img, video, canvas { overflow: clip; }
 html { scroll-behavior: smooth; }
+@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
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 body {
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  background: var(--paper);
  color: var(--ink);
-  font-family: Georgia, 'Times New Roman', serif;
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-.nav-cta:hover { background: var(--steel-deep); }
-
-/* Hero */
-.hero { padding: 90px 0 70px; background: var(--paper); }
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 .eyebrow {
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-  text-transform: uppercase; letter-spacing: 0.14em; color: var(--amber);
-  margin: 0 0 18px;
+  font-family: 'DM Sans', sans-serif; font-size: 0.72rem; font-weight: 400;
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 }
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+.eyebrow::before { content: ""; width: 28px; height: 1.5px; background: var(--accent); margin-right: 18px; flex: none; }

+/* Nav — frosted glass, small links that never wrap, hamburger->circle on mobile */
+.nav {
+  position: fixed; top: 0; left: 0; right: 0; z-index: 100;
+  padding: 0.85rem 3rem; display: flex; align-items: center; justify-content: space-between; gap: 1rem;
+  background: transparent; border-bottom: 1px solid transparent;
+  transition: background-color 0.45s ease, border-color 0.45s ease, backdrop-filter 0.45s ease;
+}
+.nav.scrolled { background: #f7f4ef80; -webkit-backdrop-filter: blur(16px); backdrop-filter: blur(16px); border-bottom-color: rgba(15, 23, 41, 0.08); }
+.nav-logo { flex-shrink: 0; position: relative; display: block; text-decoration: none; line-height: 0; }
+.nav-logo-img { height: 36px; width: auto; display: block; transition: opacity 0.45s ease; }
+.nav-logo-dark { position: absolute; top: 0; left: 0; opacity: 0; }
+.nav.on-dark .nav-logo-light { opacity: 0; }
+.nav.on-dark .nav-logo-dark { opacity: 1; }
+.nav-links-desktop { display: flex; align-items: center; gap: clamp(1rem, 2vw, 2.5rem); }
+.nav-links-desktop a { font-family: 'DM Sans', system-ui, sans-serif; font-size: 0.68rem; letter-spacing: 0.13em; text-transform: uppercase; color: #374151; text-decoration: none; white-space: nowrap; transition: color 0.3s; }
+.nav-links-desktop a:hover { color: #0f1729; }
+.nav-links-desktop a.nav-phone { color: var(--accent-deep); font-weight: 500; }
+.nav-cta {
+  font-family: 'DM Sans', system-ui, sans-serif; font-size: 0.68rem; letter-spacing: 0.1em; text-transform: uppercase;
+  padding: 0.55rem 1.3rem; background: var(--accent); color: #fff !important; border-radius: 2px; text-decoration: none;
+  white-space: nowrap; border: none; transition: background 0.3s;
+}
+.nav-cta:hover { background: var(--accent-deep); }
+a.tel { text-decoration: none; }
+
+.nav-toggle { display: none; cursor: pointer; padding: 4px; background: none; border: none; align-items: center; justify-content: center; }
+.nav-toggle-icon { width: 32px; height: 32px; overflow: visible; }
+.nav-toggle-icon .bar { stroke: #0f1729; stroke-width: 1.8; stroke-linecap: round; transition: stroke 0.45s ease, opacity 0.25s ease, transform 0.35s cubic-bezier(.4,0,.2,1); }
+.nav-toggle-icon .o-ring { fill: none; stroke: #0f1729; stroke-width: 1.8; stroke-dasharray: 57; stroke-dashoffset: 57; opacity: 0; transform-origin: 16px 16px; transition: stroke 0.45s ease, stroke-dashoffset 0.4s cubic-bezier(.4,0,.2,1) 0.1s, opacity 0.2s ease 0.1s; }
+.nav-toggle.open .bar-top { opacity: 0; transform: translateY(-4px); }
+.nav-toggle.open .bar-mid { opacity: 0; transform: scaleX(0); }
+.nav-toggle.open .bar-bot { opacity: 0; transform: translateY(4px); }
+.nav-toggle.open .o-ring { stroke-dashoffset: 0; opacity: 1; }
+
+.nav-mobile-menu {
+  display: none; position: fixed; top: 56px; left: 0; right: 0; z-index: 90;
+  flex-direction: column; gap: 1.25rem; padding: 1.75rem 1.5rem 2rem;
+  background: #f7f4ef80; -webkit-backdrop-filter: blur(16px); backdrop-filter: blur(16px);
+  border-bottom: 1px solid rgba(15, 23, 41, 0.08); align-items: flex-end; text-align: right;
+  transition: background-color 0.45s ease, border-color 0.45s ease;
+}
+.nav-mobile-menu.open { display: flex; animation: navFadeIn 0.22s ease forwards; }
+.nav-mobile-menu a { font-family: 'DM Sans', system-ui, sans-serif; font-size: 0.82rem; letter-spacing: 0.13em; text-transform: uppercase; color: #374151; text-decoration: none; transition: color 0.45s ease; }
+.nav-mobile-menu a:hover { color: #0f1729; }
+.nav-mobile-menu a.tel { color: var(--accent-deep); }
+.nav-mobile-menu .nav-cta { color: #fff !important; }
+@keyframes navFadeIn { from { opacity: 0; transform: translateY(-6px); } to { opacity: 1; transform: translateY(0); } }
+
+/* Adaptive: over a dark section, flip nav + menu to dark frosted with light text */
+.nav.on-dark { background: rgba(15, 23, 41, 0.5); border-bottom-color: rgba(247, 244, 239, 0.14); }
+.nav.on-dark .nav-wordmark { color: #f7f4ef; }
+.nav.on-dark .nav-links-desktop a { color: rgba(247, 244, 239, 0.85); }
+.nav.on-dark .nav-links-desktop a:hover { color: #fff; }
+.nav.on-dark .nav-links-desktop a.nav-phone { color: #fff; }
+.nav.on-dark .nav-toggle-icon .bar, .nav.on-dark .nav-toggle-icon .o-ring { stroke: #f7f4ef; }
+.nav-mobile-menu.on-dark { background: rgba(15, 23, 41, 0.55); border-bottom-color: rgba(247, 244, 239, 0.14); }
+.nav-mobile-menu.on-dark a { color: rgba(247, 244, 239, 0.9); }
+.nav-mobile-menu.on-dark a:hover { color: #fff; }
+.nav-mobile-menu.on-dark .nav-cta { color: #fff !important; }
+
+@media (max-width: 900px) {
+  .nav { padding: 0.7rem 1.5rem; }
+  .nav-links-desktop { display: none; }
+  .nav-toggle { display: flex; }
+}
+
+/* Bands */
+.band { padding: 112px 0; position: relative; overflow: hidden; }
+.band.light { background: var(--paper); color: var(--ink); }
+.band.alt { background: var(--paper-2); }
+.band.dark { background: var(--navy); color: var(--cream); }
+.band.dark h1, .band.dark h2, .band.dark h3 { color: #fff; }
+.section-intro { max-width: 40em; margin-top: -0.1em; color: var(--ink-soft); }
+.band.dark .section-intro { color: var(--cream-soft); }
+
+/* Hero — text on paper, centered vertically */
+.hero { background: var(--paper); position: relative; min-height: min(82vh, 760px); display: flex; align-items: center; padding: 150px 0 96px; }
+.hero-wrap { position: relative; z-index: 2; width: 100%; }
+.hero h1 { margin-bottom: 0.35em; }
+.hero-video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: right center; z-index: 1; opacity: 0.45; pointer-events: none; }
+.hero::after { content: ""; position: absolute; inset: 0; z-index: 1; pointer-events: none; background: linear-gradient(90deg, var(--paper) 40%, rgba(247,244,239,0.5) 68%, rgba(247,244,239,0.06) 100%); }
+@media (max-width: 640px) { .hero-video { opacity: 0.22; } .hero::after { background: linear-gradient(180deg, rgba(247,244,239,0.72), rgba(247,244,239,0.42)); } }
+@media (prefers-reduced-motion: reduce) { .hero-video { display: none; } }
+.lead { font-size: 1.25rem; line-height: 1.7; color: var(--ink-soft); margin-bottom: 2.4em; }
+
+.actions { display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }
+.actions.center { justify-content: center; }
 .btn {
-  display: inline-block; background: var(--steel); color: #fff;
-  font-family: Verdana, Geneva, sans-serif; font-size: 0.9rem;
-  padding: 14px 26px; border-radius: 4px; text-decoration: none;
+  display: inline-block; font-family: 'DM Sans', sans-serif; font-size: 0.68rem; font-weight: 400;
+  text-transform: uppercase; letter-spacing: 0.13em;
+  background: var(--accent); color: #fff; padding: 11px 22px; border-radius: 2px;
+  text-decoration: none; border: 1px solid var(--accent); transition: background-color .2s, border-color .2s;
 }
-.btn:hover { background: var(--steel-deep); }
-.btn.ghost { background: transparent; color: var(--steel); border: 1px solid var(--steel); }
-.btn.ghost:hover { background: #eef3f6; }
+.btn:hover { background: var(--accent-deep); border-color: var(--accent-deep); }
+.btn.link {
+  background: transparent; color: var(--gray); border: none; border-radius: 0;
+  padding: 0 0 2px; font-size: 0.78rem; letter-spacing: 0.08em; border-bottom: 1px solid var(--gray-line);
+}
+.btn.link:hover { background: transparent; color: var(--ink); }
+.call { font-family: 'DM Sans', sans-serif; font-size: 0.84rem; color: var(--ink-soft); margin: 24px 0 0; }
+.call a.tel { color: var(--accent-deep); white-space: nowrap; border-bottom: 1px solid currentColor; }

-/* Sections */
-section { padding: 70px 0; }
-section:nth-of-type(even) { background: var(--panel); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
-.section-intro { color: var(--ink-soft); max-width: 46em; margin-top: 0; }
+/* Navy statement band */
+.statement .motif {
+  position: absolute; left: -180px; top: -120px; width: 620px; height: 620px; border-radius: 50%;
+  background: var(--navy-2); pointer-events: none;
+}
+.statement .wrap { position: relative; }
+.statement-line { font-size: 2.7rem; line-height: 1.25; max-width: 17em; color: var(--cream-soft) !important; }
+.statement-line em { color: #fff; font-style: normal; }
+.statement p { color: var(--cream-soft); max-width: 38em; }
+.statement .emph { color: #fff; }

-.pull {
-  font-size: 1.35rem; font-style: italic; color: var(--steel-deep);
-  border-left: 4px solid var(--amber); padding-left: 20px; margin-top: 1.6em;
+/* Light band body + bridge link */
+.band.light p { color: var(--ink-soft); }
+.bridge-link { margin-top: 1.8em; }
+.bridge-link a { color: var(--accent-deep); text-decoration: none; font-family: 'DM Sans', sans-serif; font-size: 0.78rem; text-transform: uppercase; letter-spacing: 0.08em; }
+
+/* OC handoff callout — the earned single bridge */
+.handoff { border-left: 2px solid var(--accent); background: var(--paper-2); padding: 26px 30px; margin: 8px 0 0; max-width: 46em; }
+.handoff p { margin: 0; color: var(--ink-soft); }
+.handoff a { color: var(--accent-deep); text-decoration: none; font-weight: 500; white-space: nowrap; border-bottom: 1px solid currentColor; }
+
+/* Cards (principles = 4, the work = 3 with a feature) */
+.cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; margin: 48px 0 0; background: var(--line); border: 1px solid var(--line); }
+.cards.four { grid-template-columns: repeat(4, 1fr); }
+.card { background: var(--paper); padding: 34px 30px; }
+.card.feature { background: var(--navy); }
+.card.feature h3 { color: #fff; }
+.card.feature p { color: var(--cream-soft); }
+.card.feature .card-tag { color: #fff; }
+.card.feature .outcome { color: #fff; }
+.card-tag { font-family: 'DM Sans', sans-serif; font-size: 0.66rem; text-transform: uppercase; letter-spacing: 0.15em; color: var(--accent-deep); font-weight: 400; margin: 0 0 16px; }
+.card h3 { margin-bottom: 0.5em; }
+.card p { font-size: 0.94rem; color: var(--ink-soft); }
+.card .step-k { font-family: 'DM Sans', sans-serif; font-size: 0.66rem; text-transform: uppercase; letter-spacing: 0.15em; color: var(--accent); display: block; margin: 0 0 14px; }
+.card.feature .step-k { color: #7fb0cf; }
+.card .outcome { color: var(--ink); font-style: italic; margin-bottom: 0; margin-top: 1.1em; font-size: 0.95rem; }
+.card .card-link { display: inline-block; margin-top: 1.1em; color: var(--accent-deep); text-decoration: none; font-family: 'DM Sans', sans-serif; font-size: 0.72rem; text-transform: uppercase; letter-spacing: 0.08em; border-bottom: 1px solid currentColor; }
+.reassure { margin-top: 40px; font-style: italic; color: var(--ink-soft); }
+
+/* Client results — before/after + quote */
+.cases { margin: 48px 0 0; }
+.case { padding: 44px 0; border-top: 1px solid var(--line); }
+.case:first-child { border-top: 0; padding-top: 8px; }
+.case h3 { margin-bottom: 0.6em; }
+.case > p { color: var(--ink-soft); max-width: 46em; }
+.case-shots { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin: 26px 0 6px; }
+.case-shot { margin: 0; display: flex; flex-direction: column; gap: 10px; }
+.case-shot-label { font-family: 'DM Sans', sans-serif; font-size: 0.66rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--accent-deep); }
+.case-shot-frame { border: 1px solid var(--line); overflow: hidden; background: #fff; height: 300px; }
+.case-shot-frame img { width: 100%; height: 100%; object-fit: cover; object-position: top left; display: block; }
+blockquote { margin: 24px 0 0; padding: 0 0 0 28px; border-left: 2px solid var(--accent); }
+blockquote p { margin: 0 0 1em; font-style: italic; color: var(--ink); font-size: 1.05rem; }
+.case-cite { display: flex; align-items: center; gap: 14px; }
+.case-headshot { width: 48px; height: 48px; border-radius: 50%; overflow: hidden; flex-shrink: 0; border: 1px solid var(--line); background: var(--paper); }
+.case-headshot img { width: 100%; height: 100%; object-fit: cover; object-position: center top; display: block; }
+.case-cite-text { display: flex; flex-direction: column; line-height: 1.35; }
+.case-name { font-family: 'DM Sans', sans-serif; font-size: 0.84rem; font-weight: 500; color: var(--ink); }
+.case-role { font-family: 'DM Sans', sans-serif; font-size: 0.74rem; color: var(--ink-soft); }
+@media (max-width: 640px) {
+  .case-shots { grid-template-columns: 1fr; gap: 16px; }
+  .case-shot-frame { height: 210px; }
 }

-/* Principles */
-.grid.four { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; margin-top: 36px; }
-.card {
-  background: var(--panel); border: 1px solid var(--line); border-radius: 6px;
-  padding: 24px;
-}
-.card h3 { font-size: 1.05rem; color: var(--steel-deep); }
-.card p { font-size: 0.95rem; margin: 0; color: var(--ink-soft); }
-
-/* Services */
-.service { border-top: 1px solid var(--line); padding: 30px 0; max-width: 56em; }
-.service:first-of-type { border-top: 0; }
-.service h3 { font-size: 1.3rem; }
-.service .tag {
-  font-family: Verdana, Geneva, sans-serif; font-size: 0.68rem; vertical-align: middle;
-  text-transform: uppercase; letter-spacing: 0.1em; color: var(--amber);
-  border: 1px solid var(--amber); border-radius: 3px; padding: 3px 8px; margin-left: 10px;
-}
-.service.flagship {
-  background: #f4efe6; border: 1px solid #e0d5bf; border-radius: 8px;
-  padding: 30px; margin-top: 10px;
-}
-.service .note { font-size: 0.95rem; color: var(--ink-soft); font-style: italic; }
-.reassure { margin-top: 34px; font-style: italic; color: var(--ink-soft); }
-
-/* Case studies */
-.case { max-width: 56em; padding: 26px 0; border-top: 1px solid var(--line); }
-.case:first-of-type { border-top: 0; }
-blockquote {
-  margin: 1.2em 0 0; padding: 18px 24px; background: var(--paper);
-  border-left: 4px solid var(--steel); border-radius: 0 6px 6px 0;
-}
-blockquote p { margin: 0; font-style: italic; color: var(--ink-soft); }
-
-/* Process */
-.steps { list-style: none; counter-reset: step; margin: 36px 0 0; padding: 0; }
-.steps li {
-  counter-increment: step; position: relative;
-  padding: 0 0 34px 70px;
-}
+/* Process — numbered steps */
+.steps { list-style: none; counter-reset: step; margin: 44px 0 0; padding: 0; }
+.steps li { counter-increment: step; position: relative; padding: 0 0 36px 74px; }
 .steps li::before {
-  content: counter(step);
-  position: absolute; left: 0; top: 0;
-  width: 46px; height: 46px; border-radius: 50%;
-  background: var(--steel); color: #fff;
-  font-family: Verdana, Geneva, sans-serif; font-weight: bold; font-size: 1.1rem;
+  content: counter(step); position: absolute; left: 0; top: -4px;
+  width: 48px; height: 48px; border-radius: 50%;
+  background: transparent; color: var(--accent); border: 1.5px solid var(--accent);
+  font-family: 'DM Sans', sans-serif; font-weight: 500; font-size: 1.1rem;
  display: flex; align-items: center; justify-content: center;
 }
-.steps li:not(:last-child)::after {
-  content: ""; position: absolute; left: 22px; top: 50px; bottom: 6px;
-  width: 2px; background: var(--line);
-}
+.steps li:not(:last-child)::after { content: ""; position: absolute; left: 23px; top: 52px; bottom: 4px; width: 1px; background: var(--line); }
+.steps h3 { margin: 0 0 0.4em; }
 .steps p { color: var(--ink-soft); margin: 0; }

 /* About */
-.about-name {
-  font-family: Verdana, Geneva, sans-serif; font-size: 0.85rem;
-  text-transform: uppercase; letter-spacing: 0.12em; color: var(--amber);
-}
+.about-name { font-family: 'DM Sans', sans-serif; font-size: 0.78rem; text-transform: uppercase; letter-spacing: 0.14em; color: var(--accent-deep); margin: 0 0 1.4em; }

-/* Fit */
-.notfor { list-style: none; margin: 30px 0; padding: 0; }
-.notfor li {
-  padding: 16px 0 16px 34px; position: relative; color: var(--ink-soft);
-  border-top: 1px solid var(--line);
-}
-.notfor li::before { content: "✕"; position: absolute; left: 4px; color: var(--amber); font-weight: bold; }
+/* Honest about fit */
+.notfor { list-style: none; margin: 36px 0 0; padding: 0; border-top: 1px solid var(--line); }
+.notfor li { padding: 22px 0 22px 38px; position: relative; color: var(--ink-soft); border-bottom: 1px solid var(--line); }
+.notfor li::before { content: "✕"; position: absolute; left: 6px; top: 22px; color: var(--accent); font-family: 'DM Sans', sans-serif; }
 .notfor strong { color: var(--ink); }
+.notfor a { color: var(--accent-deep); text-decoration: none; border-bottom: 1px solid currentColor; }

 /* Contact */
 .contact { text-align: center; }
+.contact .eyebrow { justify-content: center; }
 .contact .section-intro, .contact p { margin-left: auto; margin-right: auto; }
-.contact-action { margin: 2em 0 0.8em; }
-.contact-promise { font-style: italic; color: var(--ink-soft); font-size: 0.95rem; }
+.contact h2 { max-width: 15em; margin-left: auto; margin-right: auto; }
+.contact p:not(.actions) { max-width: 34em; color: var(--ink-soft); }
+.actions.center { margin: 2.2em 0 0.8em; }
+.promise { font-style: italic; color: var(--ink-soft); font-size: 0.95rem; }

-/* Footer */
-.site-footer {
-  background: var(--ink); color: #b9bfc6;
-  padding: 50px 0; text-align: center;
-  font-family: Verdana, Geneva, sans-serif; font-size: 0.82rem;
+/* Footer — open watermark dictates height; content overlaid */
+.site-footer { border-top: 1.5px solid rgba(15, 23, 41, 0.1); background: #0f1729; position: relative; }
+.footer-bg { width: 100%; display: block; pointer-events: none; }
+.footer-bg-img { width: 100%; height: auto; display: block; }
+.footer-bg-img path { fill: #1a2332; }
+.footer-content { position: absolute; inset: 0; display: flex; align-items: flex-end; justify-content: flex-start; padding: 1.5rem 2rem; }
+.footer-block { display: flex; flex-direction: column; gap: 0.3rem; }
+.footer-wordmark { font-family: 'Playfair Display', Georgia, serif; font-size: 1.35rem; font-weight: 700; color: #fff; }
+.footer-logo-img { height: 16px; width: auto; align-self: flex-start; display: block; margin-bottom: 8px; }
+.footer-wordmark span { color: var(--accent); }
+.footer-links { display: flex; gap: 1rem; flex-wrap: wrap; }
+.footer-links a { font-family: 'DM Sans', system-ui, sans-serif; font-size: 0.55rem; letter-spacing: 0.08em; text-transform: uppercase; color: #f7f4ef; text-decoration: none; transition: color 0.3s; }
+.footer-links a.footer-oc-logo { display: inline-flex; align-items: center; }
+.footer-oc-logo img { height: 12px; width: auto; display: block; }
+.footer-links a:hover { color: var(--accent); }
+.footer-note { font-family: 'DM Sans', system-ui, sans-serif; font-size: 0.5rem; color: #f7f4ef99; letter-spacing: 0.03em; line-height: 1.5; margin: 0; }
+.footer-copy { font-family: 'DM Sans', system-ui, sans-serif; font-size: 0.5rem; color: #f7f4ef66; letter-spacing: 0.03em; line-height: 1.4; margin: 0; }
+@media (max-width: 900px) {
+  .footer-content { padding: 1rem 1.25rem; }
+  .footer-bg-img { overflow: visible; }
+  .footer-wordmark { font-size: 1.1rem; }
 }
-.site-footer p { margin: 6px 0; }
-.footer-brand { font-family: Georgia, serif; font-size: 1.3rem; color: #fff; margin-bottom: 14px !important; }
-.footer-brand span { color: var(--amber); }
-.footer-legal { margin-top: 18px !important; color: #8a929b; }
+@media (max-width: 600px) {
+  .footer-content { position: static; align-items: flex-start; justify-content: flex-start; padding: 1rem 1.5rem 1.5rem; }
+  .footer-block { align-items: flex-start; }
+}
+
+/* Focus */
+a:focus-visible, .btn:focus-visible, button:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: 2px; }

 /* Responsive */
-@media (max-width: 900px) {
-  .grid.four { grid-template-columns: repeat(2, 1fr); }
-  .hero h1 { font-size: 2.1rem; }
+@media (max-width: 860px) {
+  h1 { font-size: 2.7rem; }
+  h2 { font-size: 2rem; }
+  .statement-line { font-size: 2rem; }
+  .cards, .cards.four { grid-template-columns: 1fr; }
+  .hero { padding: 128px 0 80px; min-height: 0; }
+  .band { padding: 80px 0; }
+  .case-shots { gap: 16px; }
 }
-@media (max-width: 640px) {
-  body { font-size: 17px; }
-  .site-nav a:not(.nav-cta) { display: none; }
-  .grid.four { grid-template-columns: 1fr; }
-  .hero { padding: 56px 0 44px; }
-  section { padding: 48px 0; }
+@media (max-width: 600px) {
+  .wrap { padding: 0 22px; }
+}
+
+/* ── Lead form: low-friction 3-step ─────────────────────────────────────── */
+.lf { max-width: 30rem; margin: 2.2rem auto 1.6rem; text-align: left; }
+.lf-progress { display: flex; gap: 8px; justify-content: center; margin-bottom: 1.7rem; }
+.lf-dot { width: 30px; height: 4px; border-radius: 2px; background: rgba(15, 23, 41, 0.12); transition: background-color 0.3s ease; }
+.lf-dot.is-active { background: var(--accent); }
+.lf-step { display: none; border: 0; padding: 0; margin: 0; min-inline-size: 0; }
+.lf-step.is-active { display: block; animation: lfIn 0.25s ease; }
+@keyframes lfIn { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: none; } }
+.lf-q { font-family: 'Playfair Display', Georgia, serif; font-weight: 400; font-size: 1.35rem; line-height: 1.25; color: var(--ink); margin: 0 0 1.1rem; padding: 0; }
+.lf-opt { font-family: 'DM Sans', sans-serif; font-size: 0.8rem; color: var(--ink-soft); font-style: italic; }
+.lf-choices { display: flex; flex-direction: column; gap: 10px; }
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+<title>The Vacation Test — Could Your Business Run Without Them? | ShopWisdom</title>
+<meta name="description" content="A 2-minute owner check: could your business run a month of its busy season without its most knowledgeable person? Buyers ask exactly that. Find out where you stand — and what it means for what your business is worth.">
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+<meta property="og:title" content="The Vacation Test — could your business run a month of busy season without them?">
+<meta property="og:description" content="Buyers ask exactly that. A 2-minute owner check on how much of your business lives in one person's head — and what that means for what it's worth.">
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+  </a>
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+
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+  <section class="band light" data-bg="light" style="padding-top: calc(var(--nav-h) + 72px);">
+    <div class="wrap vt-wrap">
+      <p class="eyebrow">The Vacation Test · a 2-minute owner check</p>
+      <h1>Could your business run a month of busy season <em>without them?</em></h1>
+      <p class="lead">Buyers ask exactly that question. The Vacation Test is a quick, honest read on how much of your business lives in one person's head — and what that means for what it's worth. Five questions, honest answers, no email required.</p>
+
+      <div class="vt-card" id="vtCard">
+        <!-- quiz -->
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+          <p class="vt-progress" id="vtProgress">Question 1 of 5</p>
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+        <!-- result -->
+        <div id="vtResult" class="vt-result" hidden></div>
+      </div>
+
+      <p class="vt-line">When the answer is &ldquo;yes — it's captured, and it's ours,&rdquo; your business is worth more.</p>
+    </div>
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+      </nav>
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+      <p class="footer-copy">ShopWisdom and Open Communications are practices owned and operated by Michael Victory · British Columbia, Canada</p>
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+(function (C, A, L) { let p = function (a, ar) { a.q.push(ar); }; let d = C.document; C.Cal = C.Cal || function () { let cal = C.Cal; let ar = arguments; if (!cal.loaded) { cal.ns = {}; cal.q = cal.q || []; d.head.appendChild(d.createElement("script")).src = A; cal.loaded = true; } if (ar[0] === L) { const api = function () { p(api, arguments); }; const namespace = ar[1]; api.q = api.q || []; if (typeof namespace === "string") { cal.ns[namespace] = cal.ns[namespace] || api; p(cal.ns[namespace], ar); p(cal, ["initNamespace", namespace]); } else p(cal, ar); return; } p(cal, ar); }; })(window, "https://cal.shopwisdom.ca/embed/embed.js", "init");
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+
+<!-- The Vacation Test quiz -->
+<script>
+(function () {
+  var BOOK = '<a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config=\'{"theme":"light"}\'>Book a fit call — free, no pitch</a>';
+
+  var Q = [
+    { q: "Your most knowledgeable person is away for a month — right in your busy season, starting Monday. What happens to quoting and pricing?", a: [
+      { t: "Not much — it's documented, and others already do it", s: 0 },
+      { t: "We'd manage, with some digging and a few phone calls", s: 1 },
+      { t: "Quotes would slow down, and some would go out wrong", s: 2 },
+      { t: "Honestly? We'd be calling them by Wednesday", s: 3 } ] },
+    { q: "Where does the know-how actually live — the pricing logic, the customer history, the way orders really get done?", a: [
+      { t: "In systems and documents the team uses every day", s: 0 },
+      { t: "Some written down, some in heads", s: 1 },
+      { t: "Mostly in two or three heads", s: 2 },
+      { t: "Mostly in one head", s: 3 } ] },
+    { q: "A long-time customer calls with a tricky job while they're away. Who picks up the thread?", a: [
+      { t: "Anyone — the history and pricing are where the team can see them", s: 0 },
+      { t: "A couple of people could piece it together", s: 1 },
+      { t: "We'd wait for them, or guess", s: 2 },
+      { t: "That customer only deals with them", s: 3 } ] },
+    { q: "If someone bought your business tomorrow, could they run it from what's written down?", a: [
+      { t: "Yes — the systems are the business", s: 0 },
+      { t: "Mostly, with a long handover", s: 1 },
+      { t: "Only if the key people stayed on", s: 2 },
+      { t: "No — the business is the people, honestly", s: 3 } ] },
+    { q: "Is anyone learning what your most knowledgeable person knows?", a: [
+      { t: "Yes — it's captured, and the training is deliberate", s: 0 },
+      { t: "Informally, when there's time", s: 1 },
+      { t: "We keep meaning to get to it", s: 2 },
+      { t: "No — and they're closer to retirement every year", s: 3 } ] }
+  ];
+
+  var R = [
+    { max: 4, badge: "Passes the test", h: "Your business runs on systems — protect that.",
+      read: "If your most knowledgeable person left Monday, the office would carry on — quoting, orders, customers, all of it visible to the team. That's rare, and it's worth real money when a buyer looks at your business. The job now is keeping it true: knowledge drifts, tools age, and there's always a next key person.",
+      tips: ["Keep it current — captured knowledge goes quietly out of date.",
+             "Capture the <em>next</em> key person before they move on; there's always a next one.",
+             "Make the systems part of how you tell the business's story — buyers pay for proof."],
+      line: "You're in a strong spot. System Care exists to keep it that way." },
+    { max: 10, badge: "Runs on goodwill", h: "It works — because certain people make it work.",
+      read: "Parts are written down, but the parts that matter most — the judgment calls, the pricing instincts, the customer history — still live in a few heads. You'd feel it within the month, and a buyer would price it in. Most businesses this size sit right here; it's workable, and the path out is specific.",
+      tips: ["Start with the knowledge that would hurt most to lose — usually quoting and pricing.",
+             "Get the customer history out of inboxes and memory, into something the team can see.",
+             "Don't wait for perfect data — the mess <em>is</em> the knowledge."],
+      line: "<a href=\"continuity-audit.html\">The Continuity Audit</a> maps exactly where you're exposed and what to capture first. Fixed fee, a few focused hours." },
+    { max: 15, badge: "Runs on one person", h: "Right now, the business is the person.",
+      read: "That's not a criticism — it's how good businesses get built. But it's fragile, and it quietly discounts everything you've built: when it all lives in one head, buyers pay less, and every year closer to their retirement raises the stakes. The good news: this is exactly the fixable kind of problem.",
+      tips: ["Don't rush a replacement hire — capture first, then decide what the role even is.",
+             "Book the time with your key person now; a month of capture beats a year of intentions.",
+             "Treat it as protecting the value you've built — because that's what it is."],
+      line: "This is exactly what ShopWisdom is for — and the first step is small. Start with <a href=\"continuity-audit.html\">the Continuity Audit</a>; the fit call is free and commits you to nothing." }
+  ];
+
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+      document.getElementById('vtCard').scrollIntoView({ behavior: 'smooth', block: 'start' });
+    });
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Author	SHA1	Message	Date
Michael Victory	88433727ed	Vacation Test: three months -> one month of busy season (Mike: "3 is unreasonable" - busy-season month is the test an owner actually feels) Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>	2026-08-05 07:59:49 -07:00
Michael Victory	1f0f8800a0	Stage 4: "An asset you own - and grow" - time recovery, quarterly enrichment compounding, capital accrual (platform benefit described, no landlord named) Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>	2026-08-05 07:54:23 -07:00
Michael Victory	0edf8f8357	Process steps: discovery credits toward "the full cookbook" (Mike's line); stage 3 proposal -> "Writing the cookbook" (capture day + AI ingestion + quarterly-gathering; fixed-scope promise folded in) Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>	2026-08-05 07:45:45 -07:00
Michael Victory	8255afd621	Discovery card: few-hours paid session, cookbook-TOC artifact, every-dollar credit (aligning with Maryanne pricing draft) Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>	2026-08-05 07:33:59 -07:00
Michael Victory	e240f9e079	Hero: "The cookbook doesn't retire." - Mike's pick; antithesis payoff of the retires-with-them setup Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>	2026-08-05 07:20:13 -07:00
Michael Victory	ffd50485e6	Exit band: drop 'worth paying for' (negative connotation) — 'holds its value without them'; 'a new owner' → 'the next owner' (covers family/management handovers too) Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>	2026-08-05 07:10:10 -07:00
Michael Victory	bf0277bf22	Hero lead: fix dangling antecedent — 'Before that know-how retires with them' (echoes the h1) Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>	2026-08-05 06:53:59 -07:00
Michael Victory	c8f4866cd4	Cookbook pivot: value anchored on the client-owned cookbook, not systems/hosting Hero, ownership card (You own the cookbook), how-it-works, System Care (quarterly cookbook review), exit-value band (documented DNA / hands the cookbook vs hands a login), fit bullet, meta/OG/schema descriptions. Sovereignty stays as opt-in option; no-hype-no-lock-in kept verbatim. Per SW-SITE-BLUEPRINT-PIVOT.md (Mike's register call: public word = cookbook). Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>	2026-08-05 06:48:12 -07:00
Michael Victory	956f575058	OG card: add exit-value line under headline (continuity = sale value canon) Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-07-08 15:30:12 -07:00
Michael Victory	54f2d86038	OG card: real logo lockup (owl + wordmark) inlined, replaces faux text wordmark Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-07-08 15:20:58 -07:00
Michael Victory	519cdd3e7c	Ship Vacation Test: indexable + nav links (all pages) + sale-value band teaser + sitemap Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-07-07 20:44:45 -07:00
Michael Victory	4a87b94f4b	Sharper capture line + Vacation Test mock (staging review) - Capture card: "software records which buttons get pushed. We capture the judgment — the human part, the part that leaves with them when a veteran moves on — and you own it." (from the exit-advisor research doc) - New vacation-test.html: 5-question owner check ("could your business run three months without them?") -> scored read (Passes the test / Runs on goodwill / Runs on one person) + audit link + fit-call CTA. SW idiom (cobalt, squared), owner register, office-not-floor. noindex + unlinked while it's a mock — flip robots on ship. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-07-07 20:39:45 -07:00
Michael Victory	2a30231b18	Add "continuity = sale value" band (exit-advisor research, owner register) Pays off the problem seeded in the #moment band ("worth less the day you sell") with the payoff the page never stated: captured know-how raises what the business is worth. Owner-plain language + the three-month "Vacation Test" question; subtle nod to the sell-side advisor referral channel. No jargon, no price, office-not-floor. Source: SITE-REVISION-marketing-terms-2026-07-07.md. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-07-07 20:31:00 -07:00
Michael Victory	305834e273	Retire the door metaphor: "before it's gone" / "leaves with them" / "moves on" Covers loss as well as retirement (IAS lost its most knowledgeable person). Hero, statement body, capture card, og/twitter descriptions. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-07-07 07:57:56 -07:00
Michael Victory	e123d4251b	Copy revisions: business/team over shop, moves on, de-gate Canadian, pricing honesty - "build it into the business"; shop -> business/team across copy (office/shop divide kept only in the disambiguating hero eyebrow); fab-stations aside removed - "heads for the door" -> "moves on" (covers retirement and loss) - Audience de-gated: "for Manufacturers" (Canadian dropped from title, descriptions, audienceType, results intro, OG card, llms.txt); areaServed now Canada + US; identity stays (Proudly Canadian, BC base, Canadian hosting option) - Discovery session: "Fixed fee, agreed up front — and if a project follows, it comes off the bill"; About no longer promises free need-it-or-not judgment (that's the discovery session's job, recommendation yours to keep either way) - Fit list: "or an AI pilot project ... no pilots that quietly die in IT" - OG card re-rendered Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-07-07 07:47:32 -07:00
Michael Victory	33ee0adab6	Form legend to we-voice: "Anything you want us to know?" Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-07-07 07:15:43 -07:00
Michael Victory	0d3a802b24	Messaging pass: ShopWisdom naming, we-voice, niche clarity, sovereignty-as-option - Canonical brand spelling: ShopWisdom (one word) everywhere; alternateName "Shop Wisdom" - Voice: I -> we across all copy (bio in About stays Michael's first person) - Niche: hero eyebrow "for the office that runs the shop"; work intro clarifies quoting/pricing/orders office-side, not fab stations; OG card "MANUFACTURERS WITH PRODUCTION SHOPS" - Sovereignty de-emphasized to an option (Canadian hosting available), no longer identity - System Care surfaced as "Continuity Partner"; service-model copy (killed "the day I leave" / "never calling me again" one-and-done residue) - Veteran pronoun: he -> they - continuity-audit page modernized: self-hosted fonts (Google Fonts CDN dropped), real logo in nav/footer, deferred Cal init - OG card recolored to cobalt (was OC amber), PNG re-rendered - Footer: "practices owned and operated by Michael Victory" (recursion fixed) - seo-dashboard.html moved out of the public site (now internal, self-dating) - sitemap lastmod refreshed Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-07-07 07:09:55 -07:00
Michael Victory	205c912e8d	Fix Call buttons (tel: fallback) + replace MIT 95% stat with BCG 70% Fix 1: Call buttons fell back to mailto: (tapping "Call" opened email) — switch static fallback to tel:+17789856736. Display text unchanged. Fix 2: Replace the contested MIT NANDA "95% of AI pilots fail" stat (known methodology/COI problems) with BCG's durable 10/20/70 algorithms-tech-people heuristic, source hyperlinked. Flows into the existing binder sentence. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-07-05 19:12:07 -07:00
Michael Victory	ca611eeac7	Silence overflow:visible deprecation on replaced elements (overflow: clip) Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-25 21:37:14 -07:00
Michael Victory	5872f22470	Perf: self-host fonts (drop render-blocking Google Fonts) + defer Cal + viewport-aware lighter mobile hero Self-hosted woff2 (8 latin faces, subset, font-display swap), preload H1/body; removed Google Fonts link. Cal embed loads on first interaction. New 0.31MB mobile hero served at <=760px (was one 0.8MB file to all viewports). A11y: eyebrow up to 0.72rem. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-25 19:18:37 -07:00
Michael Victory	27d4abf061	Add private SEO/performance dashboard page (noindex) for mobile viewing Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-25 18:12:38 -07:00
Michael Victory	73348340f5	SW copy: sharpen capture differentiation vs DIY screen-recorders (Scribe insight) Competitive analysis: tools like Scribe capture the clicks, not the judgment. Make that contrast explicit in the capture card — "a screen-recorder only captures the clicks… the judgment is the part that walks out the door." Implements move #2 from COMPETITIVE-LANDSCAPE.md. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-25 06:33:30 -07:00
Michael Victory	df871332b4	SW SEO/GEO: rich JSON-LD @graph (Org + ProfessionalService w/ service catalog + Person + WebSite + WebPage) on homepage; Service+Breadcrumb+WebPage schema on Continuity Audit page; sitemap lastmod; add llms.txt. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-25 00:20:27 -07:00
Michael Victory	c3bdca0162	SW footer: replace the Open Communications text link with a 12px all-white OC logo (mirrors the SW logo on the OC footer). Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-25 00:04:01 -07:00
Michael Victory	60e5b9483a	SW footer mobile fix: overlaid logo back to horizontal lockup at 16px (25% smaller); on <=600px the footer content is in normal flow so the footer grows to contain it (fixes the logo spilling above the footer band onto the paper). Verified on mobile viewport. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 23:31:26 -07:00
Michael Victory	e5bdd9baf7	SW favicon: swap the cobalt square + ring for the bare navy owl head (light mode, no border/frame). Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 23:23:51 -07:00
Michael Victory	ce2de7dcea	SW: regenerate og-card.png from the binder still + ShopWisdom logo + tagline in the cobalt palette (matches the new hero). 1200x630; OG/twitter meta already reference /og-card.png. Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 23:16:31 -07:00
Michael Victory	61c3bbb421	SW hero: subtle binder-stack background video (Adobe Stock 35598738) at 0.45 opacity with a left paper scrim protecting the headline; muted/loop/playsinline + poster + reduced-motion + mobile dimming. ~817KB mp4. Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 23:09:43 -07:00
Michael Victory	f122207f0c	SW footer: halve the overlaid stacked logo again (44 to 22px). Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 23:00:24 -07:00
Michael Victory	1aa3a0103b	SW footer: watermark now the horizontal lockup (matches the nav); the small overlaid readable logo is now the stacked version. Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:58:03 -07:00
Michael Victory	b7e63bcf59	SW footer: halve the overlaid readable logo (40 to 20px) and remove the lone owl-head divider above the contact section. Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:55:15 -07:00
Michael Victory	94dd6af0c7	SW footer: watermark is now the dimmed stacked heart-face lockup (owl + ShopWisdom) instead of the flat wordmark; footer gains height to fit it. Readable logo stays on top (OC pattern). Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:51:41 -07:00
Michael Victory	88febc2e88	SW footer: restore the readable owl logo on top of the low-contrast ShopWisdom watermark, matching the OC footer pattern (watermark + logo on top). Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:41:18 -07:00
Michael Victory	4066d81187	SW footer: replace the OC open-O watermark with a low-contrast, full-width ShopWisdom wordmark and remove the small owl footer logo. Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:39:09 -07:00
Michael Victory	9349939a81	SW footer + contact divider: use the owl logo (reverse lockup in footer; light owl head replacing the open-O divider above the contact form; align-self fix so the footer logo keeps aspect). Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:27:42 -07:00
Michael Victory	ba81bd674d	SW nav: owl logo with light/dark crossfade on .on-dark Replace the text wordmark with the cobalt-recoloured owl + ShopWisdom single-line lockup (Asset 46/47). The top-left logo now flips to the reverse (white) version over dark bands. Verified locally in both modes. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:17:38 -07:00
Michael Victory	99eb27d3f0	SW: accent steel #2c5d7c -> cobalt #1660c4 (staging preview) Recolor --accent/--accent-deep tokens, two hardcoded rgba steel tints, and the favicon square to cobalt. Live shopwisdom.ca untouched. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 08:08:53 -07:00
Michael Victory	c7bf95669b	SW copy: recurring offer = "System Care" + reframe the lock-in not-for bullet Recurring card → System Care: a space on the Canadian sovereign server hosting the client's tools, kept healthy on a quarterly/monthly/weekly cadence, with tech-currency feedback; ownership + cancel-anytime preserved. Not-for bullet retargets the disqualifier from "ongoing help" to "lock-in / a black box to rent" — stops turning away the recurring revenue. Full model: projects/shopwisdom/SW-REVENUE-MODEL.md. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 07:10:31 -07:00
Michael Victory	16d56a3895	SW copy: move framing off the production floor → the office systems Mike: SW isn't about production spaces / operating equipment — the pressure is on the systems, which the office runs. Reframe the floor/production imagery to office- systems know-how: veteran "machine runs hot/bad batch" → "how a quote comes together, pricing call"; audit "on your floor / your production" → "a few focused hours with your team … the quotes, orders, and systems your office runs on"; "setups/scrap" → priced/quoted, mispriced jobs/stalled orders. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 05:16:40 -07:00
Michael Victory	8ed9bd1ffd	Rebuild SW site to OC standard (continuity-led, steel-accent sibling) Sibling of the finished OC site: shared paper+navy + Playfair/Lora/DM Sans foundation, steel-blue accent (replaces warm amber). First-person voice. Restructured to diagnose -> fix -> keep-it-handled with the recurring Continuity Partner elevated as a feature card; web-tools cases kept as proof of delivery; single earned OC handoff. Tuned per the Charlene Li REC: reinvention-not-efficiency hero, messy-data objection killer, MIT 95% stat (primary-sourced), sovereignty stated louder. continuity-audit.html rebuilt to match. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-23 20:13:46 -07:00
Michael Victory	925733a894	Point lead form to unified n8n webhook /webhook/lead Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 21:47:57 -07:00
Michael Victory	c9776d053b	Add low-friction 3-step lead form to contact section (posts to n8n) Soft conversion path alongside booking; SW steel/Georgia styling. Posts JSON to https://n8n.shopwisdom.ca/webhook/sw-lead, honeypot-protected, email fallback. Staging branch only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 21:26:51 -07:00
Michael Victory	a1482e6152	Wire 'Book a call' CTAs to Cal.com booking popup (SW event) Nav (x2) + hero buttons now open the michaelvictory/20-min-shop-wise-meeting event in an on-brand modal; href is the no-JS fallback. Adds the Cal embed loader. Staging branch only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 20:28:39 -07:00
Michael Victory	f54410cee3	Remove above/below-the-line article from SW — framework content belongs on OC The drama-triangle / above-below-the-line material is human-change content = Open Communications' domain, not ShopWisdom's. Delete the SW article, drop it from the sitemap, and rewrite the homepage handoff to bridge straight to OC (which already teaches the line + drama triangle). OC stays a tight one-pager. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 19:23:42 -07:00
Michael Victory	71c15ff7e6	Client results: add before/after screenshots + headshot attributions Upgrade the text-only #results case studies with the real before/after work images and client headshots (Fred Hobeyn / Jim Szlabon). Side-by-side on desktop, stacks on mobile (<=640px). SW (Georgia/steel) styling. Staging branch only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 13:59:22 -07:00
Michael Victory	457e9e94ba	Add social share card (og:image) across all pages + summary_large_image Brand-accurate 1200x630 OG card (ShopWisdom wordmark, navy serif headline with amber 'doesn't have to', navy footer band). Wires og:image/twitter:image on the homepage, Continuity Audit, and the above/below article so shared links render a card instead of a blank preview. SVG source kept alongside. Staging branch only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 11:53:19 -07:00
Michael Victory	1fd833df17	SW nav: frosted-glass header + hamburger->X mobile menu (glass dropdown placed outside header) across all 3 pages — matches OC fix Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 07:33:35 -07:00
Michael Victory	83f409c022	SW staging: homepage redesign + Continuity Audit + above/below-the-line article + SEO scaffolding + nav no-wrap Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 07:14:19 -07:00