Mike: SW isn't about production spaces / operating equipment — the pressure is on
the systems, which the office runs. Reframe the floor/production imagery to office-
systems know-how: veteran "machine runs hot/bad batch" → "how a quote comes together,
pricing call"; audit "on your floor / your production" → "a few focused hours with
your team … the quotes, orders, and systems your office runs on"; "setups/scrap" →
priced/quoted, mispriced jobs/stalled orders.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Sibling of the finished OC site: shared paper+navy + Playfair/Lora/DM Sans foundation, steel-blue accent (replaces warm amber). First-person voice. Restructured to diagnose -> fix -> keep-it-handled with the recurring Continuity Partner elevated as a feature card; web-tools cases kept as proof of delivery; single earned OC handoff. Tuned per the Charlene Li REC: reinvention-not-efficiency hero, messy-data objection killer, MIT 95% stat (primary-sourced), sovereignty stated louder. continuity-audit.html rebuilt to match.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Brand-accurate 1200x630 OG card (ShopWisdom wordmark, navy serif headline with
amber 'doesn't have to', navy footer band). Wires og:image/twitter:image on the
homepage, Continuity Audit, and the above/below article so shared links render a
card instead of a blank preview. SVG source kept alongside. Staging branch only.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Michael Victory