shopwisdom-site/style.css

:root {
  --ink: #21262b;
  --ink-soft: #4a525a;
  --paper: #faf7f2;
  --panel: #ffffff;
  --line: #e3ddd2;
  --steel: #2c5d7c;
  --steel-deep: #1e4258;
  --amber: #b9742a;
  --max: 1080px;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Georgia, 'Times New Roman', serif;
  font-size: 19px;
  line-height: 1.65;
}

.wrap { max-width: var(--max); margin: 0 auto; padding: 0 24px; }
.wrap.narrow { max-width: 780px; }

h1, h2, h3 { font-family: Georgia, serif; font-weight: 700; line-height: 1.2; color: var(--ink); }
h2 { font-size: 2rem; margin: 0 0 0.5em; }
h3 { font-size: 1.25rem; margin: 0 0 0.4em; }

a { color: var(--steel); }

/* Header */
.site-header {
  background: var(--paper);
  border-bottom: 1px solid var(--line);
  position: sticky; top: 0; z-index: 10;
}
.header-row { display: flex; align-items: center; justify-content: space-between; padding-top: 14px; padding-bottom: 14px; }
.wordmark {
  font-family: Georgia, serif; font-size: 1.35rem; font-weight: 700;
  color: var(--ink); text-decoration: none; letter-spacing: 0.01em;
}
.wordmark span { color: var(--amber); }
.site-nav { display: flex; gap: 22px; align-items: center; font-family: Verdana, Geneva, sans-serif; font-size: 0.82rem; }
.site-nav a { color: var(--ink-soft); text-decoration: none; }
.site-nav a:hover { color: var(--steel); }
.nav-cta {
  background: var(--steel); color: #fff !important;
  padding: 8px 16px; border-radius: 4px;
}
.nav-cta:hover { background: var(--steel-deep); }

/* Hero */
.hero { padding: 90px 0 70px; background: var(--paper); }
.eyebrow {
  font-family: Verdana, Geneva, sans-serif; font-size: 0.78rem;
  text-transform: uppercase; letter-spacing: 0.14em; color: var(--amber);
  margin: 0 0 18px;
}
.hero h1 { font-size: 2.7rem; max-width: 18em; margin: 0 0 0.4em; }
.hero-sub { font-size: 1.3rem; color: var(--ink-soft); margin: 0 0 1.6em; }
.hero-actions { display: flex; gap: 14px; flex-wrap: wrap; }

.btn {
  display: inline-block; background: var(--steel); color: #fff;
  font-family: Verdana, Geneva, sans-serif; font-size: 0.9rem;
  padding: 14px 26px; border-radius: 4px; text-decoration: none;
}
.btn:hover { background: var(--steel-deep); }
.btn.ghost { background: transparent; color: var(--steel); border: 1px solid var(--steel); }
.btn.ghost:hover { background: #eef3f6; }

/* Sections */
section { padding: 70px 0; }
section:nth-of-type(even) { background: var(--panel); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.section-intro { color: var(--ink-soft); max-width: 46em; margin-top: 0; }

.pull {
  font-size: 1.35rem; font-style: italic; color: var(--steel-deep);
  border-left: 4px solid var(--amber); padding-left: 20px; margin-top: 1.6em;
}

/* Principles */
.grid.four { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; margin-top: 36px; }
.card {
  background: var(--panel); border: 1px solid var(--line); border-radius: 6px;
  padding: 24px;
}
.card h3 { font-size: 1.05rem; color: var(--steel-deep); }
.card p { font-size: 0.95rem; margin: 0; color: var(--ink-soft); }

/* Services */
.service { border-top: 1px solid var(--line); padding: 30px 0; max-width: 56em; }
.service:first-of-type { border-top: 0; }
.service h3 { font-size: 1.3rem; }
.service .tag {
  font-family: Verdana, Geneva, sans-serif; font-size: 0.68rem; vertical-align: middle;
  text-transform: uppercase; letter-spacing: 0.1em; color: var(--amber);
  border: 1px solid var(--amber); border-radius: 3px; padding: 3px 8px; margin-left: 10px;
}
.service.flagship {
  background: #f4efe6; border: 1px solid #e0d5bf; border-radius: 8px;
  padding: 30px; margin-top: 10px;
}
.service .note { font-size: 0.95rem; color: var(--ink-soft); font-style: italic; }
.reassure { margin-top: 34px; font-style: italic; color: var(--ink-soft); }

/* Case studies */
.case { max-width: 56em; padding: 26px 0; border-top: 1px solid var(--line); }
.case:first-of-type { border-top: 0; }
blockquote {
  margin: 1.2em 0 0; padding: 18px 24px; background: var(--paper);
  border-left: 4px solid var(--steel); border-radius: 0 6px 6px 0;
}
blockquote p { margin: 0; font-style: italic; color: var(--ink-soft); }

/* Process */
.steps { list-style: none; counter-reset: step; margin: 36px 0 0; padding: 0; }
.steps li {
  counter-increment: step; position: relative;
  padding: 0 0 34px 70px;
}
.steps li::before {
  content: counter(step);
  position: absolute; left: 0; top: 0;
  width: 46px; height: 46px; border-radius: 50%;
  background: var(--steel); color: #fff;
  font-family: Verdana, Geneva, sans-serif; font-weight: bold; font-size: 1.1rem;
  display: flex; align-items: center; justify-content: center;
}
.steps li:not(:last-child)::after {
  content: ""; position: absolute; left: 22px; top: 50px; bottom: 6px;
  width: 2px; background: var(--line);
}
.steps p { color: var(--ink-soft); margin: 0; }

/* About */
.about-name {
  font-family: Verdana, Geneva, sans-serif; font-size: 0.85rem;
  text-transform: uppercase; letter-spacing: 0.12em; color: var(--amber);
}

/* Fit */
.notfor { list-style: none; margin: 30px 0; padding: 0; }
.notfor li {
  padding: 16px 0 16px 34px; position: relative; color: var(--ink-soft);
  border-top: 1px solid var(--line);
}
.notfor li::before { content: "✕"; position: absolute; left: 4px; color: var(--amber); font-weight: bold; }
.notfor strong { color: var(--ink); }

/* Contact */
.contact { text-align: center; }
.contact .section-intro, .contact p { margin-left: auto; margin-right: auto; }
.contact-action { margin: 2em 0 0.8em; }
.contact-promise { font-style: italic; color: var(--ink-soft); font-size: 0.95rem; }

/* Footer */
.site-footer {
  background: var(--ink); color: #b9bfc6;
  padding: 50px 0; text-align: center;
  font-family: Verdana, Geneva, sans-serif; font-size: 0.82rem;
}
.site-footer p { margin: 6px 0; }
.footer-brand { font-family: Georgia, serif; font-size: 1.3rem; color: #fff; margin-bottom: 14px !important; }
.footer-brand span { color: var(--amber); }
.footer-legal { margin-top: 18px !important; color: #8a929b; }

/* Responsive */
@media (max-width: 900px) {
  .grid.four { grid-template-columns: repeat(2, 1fr); }
  .hero h1 { font-size: 2.1rem; }
}
@media (max-width: 640px) {
  body { font-size: 17px; }
  .site-nav a:not(.nav-cta) { display: none; }
  .grid.four { grid-template-columns: 1fr; }
  .hero { padding: 56px 0 44px; }
  section { padding: 48px 0; }
}