SW footer mobile fix: overlaid logo back to horizontal lockup at 16px (25% smaller); on <=600px the footer content is in normal flow so the footer grows to contain it (fixes the logo spilling above the footer band onto the paper). Verified on mobile viewport. Staging/preview only.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
SW favicon: swap the cobalt square + ring for the bare navy owl head (light mode, no border/frame). Verified locally. Staging/preview only.
2026-06-24 23:31:26 -07:00 · 2026-06-24 23:23:51 -07:00 · 2026-06-24 23:16:31 -07:00 · 2026-06-24 23:09:43 -07:00 · 2026-06-24 23:00:24 -07:00 · 2026-06-24 22:58:03 -07:00
25 changed files with 1316 additions and 273 deletions
@@ -0,0 +1,2 @@
+# Local Claude Code settings (personal — not deployed)
+.claude/
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+
+  <section class="hero band light" data-bg="light">
+    <div class="wrap hero-wrap"><div class="hero-col">
+      <p class="eyebrow">Start here · a fixed&#8209;fee diagnostic</p>
+      <h1>Find out exactly where your shop is <em>exposed.</em></h1>
+      <p class="lead">The Continuity Audit is the first step: a clear, honest read on whose knowledge your business depends on — and what it would cost you to lose them.</p>
+      <div class="actions">
+        <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a fit call — free, no pitch</a>
+        <a class="btn link" href="index.html#work">See all the work</a>
+      </div>
+      <p class="call">or call <a class="tel" data-p1="778" data-p2="985" data-p3="6736" href="#contact">778&#8209;985&#8209;OPEN (6736)</a></p>
+    </div></div>
+  </section>
+
+  <section class="band dark statement" data-bg="dark">
+    <div class="motif" aria-hidden="true"></div>
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">Why start with an audit</p>
+      <h2 class="statement-line">Most owners have a gut feeling about who they can't afford to lose. <em>This turns it into something you can act on.</em></h2>
+      <p>A clear map of where the knowledge lives, how exposed you are, and what to fix first. It's deliberately low&#8209;commitment — no software to buy, no obligation to do the bigger work. You come away with a real deliverable whether or not we ever work together again.</p>
+      <p class="emph">You can't fix what you can't see. This is how you see it.</p>
+    </div>
+  </section>
+
+  <section class="band light">
+    <div class="wrap reveal">
+      <p class="eyebrow">What you get</p>
+      <h2>A short, focused engagement — <em>not</em> weeks of disruption.</h2>
+      <p class="section-intro">Built around a few focused hours with your team, scheduled around your work.</p>
+      <div class="cards stagger">
+        <div class="card">
+          <span class="step-k">Map</span>
+          <h3>A knowledge&#8209;risk map</h3>
+          <p>Who holds the critical know&#8209;how — how jobs get priced and quoted, the customer history, the workarounds nobody documented, the judgment that isn't written down anywhere. The people, the roles, and the single points of failure.</p>
+        </div>
+        <div class="card">
+          <span class="step-k">Quantify</span>
+          <h3>An honest exposure read</h3>
+          <p>What it would actually cost you if a key person left tomorrow — in mispriced jobs, stalled orders, late jobs, and lost customers. The risks ranked, so you know what's urgent and what can wait.</p>
+        </div>
+        <div class="card feature">
+          <span class="card-tag">Yours to keep</span>
+          <h3>A plain&#8209;English report &amp; roadmap</h3>
+          <p>A written summary you can read in one sitting — no jargon — plus a prioritized roadmap of what to capture first and how. For owners thinking about exit, it doubles as a clear statement of where your business value is concentrated, and how to protect it before you sell.</p>
+        </div>
+      </div>
+      <p class="reassure">Fixed fee, agreed before we start. You'll know exactly what it costs and exactly what you get.</p>
+    </div>
+  </section>
+
+  <section class="band alt">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">How it works</p>
+      <h2>Three steps. <em>That's it.</em></h2>
+      <ol class="steps">
+        <li>
+          <h3>A free fit call</h3>
+          <p>A short conversation to make sure an audit is the right starting point for you. If it isn't, I'll say so.</p>
+        </li>
+        <li>
+          <h3>Time with your team</h3>
+          <p>A few focused hours seeing how the work really flows — the quotes, orders, and systems your office runs on — and talking with the people who hold the knowledge. Scheduled around your work, not the other way around.</p>
+        </li>
+        <li>
+          <h3>Your report &amp; roadmap</h3>
+          <p>You receive the written risk map, exposure read, and prioritized roadmap — and a walkthrough to make sure it's clear. What you do next is entirely your call.</p>
+        </li>
+      </ol>
+    </div>
+  </section>
+
+  <div class="o-divider" aria-hidden="true">
+    <svg viewBox="0 0 538 538"><path d="M269.06,0C120.46,0,0,120.46,0,269.06s120.46,269.06,269.06,269.06,269.06-120.46,269.06-269.06S417.66,0,269.06,0ZM276.06,356.34c-48.2,0-87.28-39.07-87.28-87.28s39.07-87.28,87.28-87.28,87.28,39.08,87.28,87.28-39.07,87.28-87.28,87.28Z"/></svg>
+  </div>
+
+  <section class="band light contact" data-bg="light" id="contact">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">Start a conversation</p>
+      <h2>See where you <em>stand.</em></h2>
+      <p>Start with a free fit call. Describe your shop — even roughly — and we'll figure out whether an audit makes sense for you.</p>
+      <p class="actions center">
+        <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a fit call</a>
+        <a class="btn link" href="mailto:michael@opencommunications.consulting?subject=Continuity%20Audit%20—%20Shop%20Wisdom">Email Michael</a>
+        <a class="btn link tel" data-p1="778" data-p2="985" data-p3="6736" href="mailto:michael@opencommunications.consulting">Call 778&#8209;985&#8209;OPEN (6736)</a>
+      </p>
+      <p class="promise">The first call is free and commits you to nothing.</p>
+    </div>
+  </section>
+
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+
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+      <path d="M1109.31,0h0S950.12,0,950.12,0v159.19h0c.35,81.64,62.41,148.7,141.95,156.95v-156.13c0-9.14,7.41-16.54,16.54-16.54s16.54,7.41,16.54,16.54v156.13c79.76-8.27,141.96-75.69,141.96-157.64C1267.12,71.19,1196.53.38,1109.31,0Z"/>
+    </svg>
+  </div>
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+    <div class="footer-block">
+      <p class="footer-wordmark">Shop<span>Wisdom</span></p>
+      <nav class="footer-links" aria-label="Footer">
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+        <a href="index.html#results">Client results</a>
+        <a href="index.html#process">How it works</a>
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+      </nav>
+      <p class="footer-note">Built with care and AI · Work owned by its clients · Hosted in Beauharnois, Québec — your data stays in Canada.</p>
+      <p class="footer-copy">Shop Wisdom and Open Communications are practices of Open Communications, owned and operated by Michael Victory · British Columbia, Canada</p>
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 <main id="top">

-  <section class="hero">
-    <div class="wrap">
-      <p class="eyebrow">Practical AI &amp; web tools for established businesses</p>
-      <h1>I help owner&#8209;operators 50 and up move into the AI&nbsp;era with confidence.</h1>
-      <p class="hero-sub">Practical tools. Captured wisdom. Real partnership.</p>
-      <div class="hero-actions">
-        <a class="btn" href="#contact">Book a fit call — free, no pitch</a>
-        <a class="btn ghost" href="#work">See the work</a>
+  <section class="hero band light" data-bg="light">
+    <video class="hero-video" autoplay muted loop playsinline poster="assets/hero/hero-poster.jpg" aria-hidden="true">
+      <source src="assets/hero/hero.mp4" type="video/mp4" />
+    </video>
+    <div class="wrap hero-wrap"><div class="hero-col">
+      <p class="eyebrow">Knowledge continuity · for Canadian manufacturers</p>
+      <h1>Your best people are retiring. Their know&#8209;how doesn't <em>have to.</em></h1>
+      <p class="lead">I don't just install AI. Before your best people walk out the door, I turn the pricing instincts, the fixes, the hard&#8209;won judgment in their heads into systems your whole shop can run on — and I stay on to keep it that way.</p>
+      <div class="actions">
+        <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a fit call — free, no pitch</a>
+        <a class="btn link" href="#results">See client results</a>
      </div>
+      <p class="call">or call <a class="tel" data-p1="778" data-p2="985" data-p3="6736" href="#contact">778&#8209;985&#8209;OPEN (6736)</a></p>
+    </div></div>
+  </section>
+
+  <section class="band dark statement" data-bg="dark" id="moment">
+    <div class="motif" aria-hidden="true"></div>
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">The moment your shop is in</p>
+      <h2 class="statement-line">The real work runs on what lives in two or three people's heads. And those heads are <em>heading for the door.</em></h2>
+      <p>The veteran who knows how a quote really comes together, which customer needs what, the pricing call nobody else can make — it's never been written down. Here's the part nobody likes to say out loud: a business that lives in a few people's heads is worth less the day you go to sell it. Buyers see the risk even when you don't. So do your best customers — the first time a job goes sideways after someone walks out the door.</p>
+      <p class="emph">This isn't a technology problem. It's a continuity problem — and it's fixable.</p>
    </div>
  </section>

-  <section class="moment">
-    <div class="wrap narrow">
-      <h2>The moment your business is in</h2>
-      <p>Much of the work is running on processes built a decade ago — pricelists in Excel, quotes built manually, knowledge that lives in one or two heads. And now the new pressure: AI changing everything, fast, with most of the noise about it built to either sell you something or scare you.</p>
-      <p>Your people are more capable than their current tools allow. Your business holds wisdom that exists nowhere else. The work is figuring out which tools are worth trusting, which problems are worth solving, and how to bring AI in without losing what made the business work in the first place.</p>
-      <p class="pull">The AI moment isn't really about technology. It's about what you protect, what you preserve, and what you build next.</p>
-    </div>
-  </section>
-
-  <section class="principles">
-    <div class="wrap">
-      <h2>We work differently</h2>
-      <p class="section-intro">The default approach — automation for cost reduction, AI as a sales pitch, delivered through tools you'll never own — leaves businesses anxious and people sidelined.</p>
-      <div class="grid four">
+  <section class="band light" data-bg="light">
+    <div class="wrap reveal">
+      <p class="eyebrow">How I work</p>
+      <h2>I work differently — <em>on purpose.</em></h2>
+      <p class="section-intro">The default — automation to cut headcount, AI as a sales pitch, delivered through tools you'll never own — leaves owners anxious and good people sidelined. That's not this.</p>
+      <div class="cards four stagger">
        <div class="card">
          <h3>People stay essential</h3>
-          <p>AI used well makes people more capable, not less needed. We design integrations that respect the judgment your team has earned.</p>
+          <p>Used well, modern tools make your people more capable, not less needed. I design systems that respect the judgment your team has earned.</p>
        </div>
        <div class="card">
          <h3>Wisdom over speed</h3>
-          <p>Wisdom is a slower technology than intelligence. We work at the pace good work requires, not the pace the hype cycle demands.</p>
+          <p>Wisdom is a slower technology than intelligence. I work at the pace good work needs, not the pace the hype cycle demands.</p>
        </div>
        <div class="card">
          <h3>You own everything</h3>
-          <p>Every tool we build, every system we design — you own it completely. No retainers, no lock&#8209;in, no subscriptions you can't escape.</p>
+          <p>Every system I build is yours — hosted on Canadian soil, fully documented. Your data never leaves the country, and nothing locks you in.</p>
        </div>
        <div class="card">
          <h3>One person, accountable</h3>
-          <p>The person you talk to is the person doing the work. No pipelines, no account managers, no chatbots between you and the help you need.</p>
+          <p>The person you talk to is the person doing the work. No account managers, no pipelines, no chatbots between you and the help.</p>
        </div>
      </div>
    </div>
  </section>

-  <section class="services" id="work">
-    <div class="wrap">
-      <h2>The work</h2>
-      <p class="section-intro">Five types of work. All of them start with understanding your actual problem before suggesting a solution.</p>
-
-      <div class="service">
-        <h3>Personal AI practice</h3>
-        <p>Most AI advice is written for people who already understand the tools. This isn't that. A personal session designed around your specific work and what you're trying to do — whether you're a business owner, a professional, or someone who just wants to stop feeling behind. We figure out where AI genuinely helps you, what tools fit how you actually think, and what habits will stick. Includes a 30&#8209;day follow&#8209;up to see what stuck, what didn't, and what to adjust.</p>
+  <section class="band light" data-bg="light" id="work">
+    <div class="wrap reveal">
+      <p class="eyebrow">The work</p>
+      <h2>Keep what they know. <em>Then</em> build it into the shop.</h2>
+      <p class="section-intro">Three steps: find out where you're exposed, fix it, and keep it handled. Every engagement starts by understanding your actual problem before I suggest a thing.</p>
+      <div class="cards stagger">
+        <div class="card">
+          <span class="step-k">Start here · Diagnose</span>
+          <h3>The Continuity Audit</h3>
+          <p>I spend a few focused hours with your team — the people who run the quotes, pricing, and orders — and find exactly where you're exposed: who holds what, what it would cost you if they left tomorrow, and what it's doing to the value of your business. You get a plain&#8209;English risk report and a roadmap. Fixed fee. Nothing to install.</p>
+          <p class="outcome">You walk away knowing where your shop is exposed — and what to do about it.</p>
+          <a class="card-link" href="continuity-audit.html">How the audit works →</a>
+        </div>
+        <div class="card">
+          <span class="step-k">Fix · Capture &amp; build</span>
+          <h3>Capture it — and make it usable</h3>
+          <p>I sit down with your best people, draw out what's in their heads, and build it into systems the whole crew can actually use — documented, trained, and built to last. You don't need to clean up thirty years of spreadsheets first: that mess <strong>is</strong> the knowledge, and waiting for perfect data is how it gets lost. The modern tools do the heavy lifting so it's fast and affordable; the part that matters is human — getting your veteran to open up, and capturing the judgment, not just the steps.</p>
+          <p class="outcome">The day your best person retires, the work doesn't stop.</p>
+        </div>
+        <div class="card feature">
+          <span class="step-k">Keep it handled · Recurring</span>
+          <span class="card-tag">System Care</span>
+          <h3>Your tools, kept running — on Canadian soil</h3>
+          <p>Everything I build lives in your own space on my Canadian sovereign server — hosting, infrastructure, and running costs handled. From there I keep it healthy with regular check&#8209;ups — quarterly, monthly, or weekly, depending on how hard you lean on it — and flag the new tech worth folding in, so it never quietly falls behind. When a key person heads for the door, I help capture the next one too. You own everything; walk away anytime and it all comes with you.</p>
+          <p class="outcome">The system stays alive, current, and improving — never frozen the day I leave.</p>
+        </div>
      </div>
-
-      <div class="service">
-        <h3>From static to smart</h3>
-        <p>Most small businesses are running on processes built for a world a decade behind. Pricelists in Excel. Catalogues in PDF. Order forms printed and faxed. These tools work — until they don't, and until the person who knows how to use them isn't there. We take what you have and turn it into a searchable, shareable, hosted web tool your team and customers can access from anywhere. The logic stays the same. The friction disappears.</p>
-      </div>
-
-      <div class="service">
-        <h3>Custom web tools</h3>
-        <p>Phone&#8209;tag quoting. Email&#8209;chain approvals. Clipboard scheduling. These workflows depend on one person knowing where everything is — and they break the moment that person is unavailable. We replace them with guided online systems that get the right answer without back&#8209;and&#8209;forth. Your customers and partners self&#8209;serve. Your staff focus on work that actually needs them.</p>
-      </div>
-
-      <div class="service">
-        <h3>Measured AI integration <span class="tag">No hype · No lock&#8209;in</span></h3>
-        <p>AI is genuinely useful in a narrow set of situations. It's also genuinely overhyped in most others. I'll tell you which is which before we start — and I'll tell you what it can't do, not just what it can. We add AI to your existing tools only where it saves real time, makes real decisions clearer, or protects work your team is already doing well. No proprietary platforms. No black boxes.</p>
-      </div>
-
-      <div class="service flagship">
-        <h3>Wisdom preservation <span class="tag">Knowledge transfer · Succession</span></h3>
-        <p>Before your best people retire — or before you sell the business — encode the judgment that lives in their heads. The shortcuts. The warnings. The feel for when something's off. The institutional knowledge that exists nowhere else. We document that expertise and build it into tools your team can use long after the experts are gone — decision guides, diagnostic tools, training systems.</p>
-        <p>The value of a business isn't just its revenue — it's the knowledge that makes the revenue possible. We help you capture that before the transition, so the business retains its value after you step away. <strong>For owners thinking about exit: this work is one of the most direct ways to protect the value of what you've built.</strong></p>
-        <p class="note">Often delivered in collaboration with a leadership coach, where the human side of transition needs as much care as the technical side.</p>
-      </div>
-
-      <p class="reassure">All projects include full documentation and a handover session. You will never be dependent on me to keep your tool running.</p>
+      <p class="reassure">Everything I build comes with full documentation and a handover session. You'll never be dependent on me to keep it running.</p>
    </div>
  </section>

-  <section class="results" id="results">
-    <div class="wrap">
-      <h2>Client results</h2>
-      <p class="section-intro">Real projects. Real clients. The before and after of replacing manual processes with intelligent web tools.</p>
+  <section class="band light" data-bg="light" id="results">
+    <div class="wrap reveal">
+      <p class="eyebrow">Client results</p>
+      <h2>What "build it into a system" <em>actually</em> looks like.</h2>
+      <p class="section-intro">Real projects for real Canadian shops — the before and after of taking knowledge that lived in a spreadsheet (and one person's head) and turning it into a tool the whole team can use.</p>
+      <div class="cases">
+
+        <div class="case">
+          <h3>Dealer pricing: from emailed workbook to live catalog</h3>
+          <p><strong>Before —</strong> dealer pricing lived in a multi&#8209;tab Excel workbook emailed to resellers on request. Dealers calculated their own pricing by hand, and any discount change meant redistributing the file. Staff spent real time fielding calls from dealers who couldn't find what they needed.</p>
+          <p><strong>After —</strong> a hosted dealer pricing tool with real&#8209;time discount logic, profile&#8209;based pricing tiers, product filtering, and a built&#8209;in order builder with export and email summary. Dealers access it directly — no file to download, no call required.</p>
+          <div class="case-shots">
+            <figure class="case-shot">
+              <figcaption class="case-shot-label">Before — Excel workbook</figcaption>
+              <div class="case-shot-frame"><img src="assets/work/ias-before.png" alt="Dealer pricing before: a multi-tab Excel workbook with manual price columns" width="1735" height="808" loading="lazy" decoding="async"></div>
+            </figure>
+            <figure class="case-shot">
+              <figcaption class="case-shot-label">After — Hosted web app</figcaption>
+              <div class="case-shot-frame"><img src="assets/work/ias-after.png" alt="Dealer pricing after: a filterable product catalog with live discount logic and order export" width="1919" height="953" loading="lazy" decoding="async"></div>
+            </figure>
+          </div>
+          <blockquote>
+            <p>"We've been imagining something like this for years. Our catalog used to live in a spreadsheet we'd email back and forth — now our dealers can filter products, build orders in their own pricing, and send them through electronically. Mike built exactly what we needed."</p>
+            <footer class="case-cite">
+              <span class="case-headshot"><img src="assets/people/fred-hobeyn.webp" alt="Fred Hobeyn" width="160" height="160" loading="lazy" decoding="async"></span>
+              <span class="case-cite-text"><span class="case-name">Fred Hobeyn</span><span class="case-role">Owner — Innovative Aluminum Systems</span></span>
+            </footer>
+          </blockquote>
+        </div>
+
+        <div class="case">
+          <h3>Order forms: from printed sheet to guided system</h3>
+          <p><strong>Before —</strong> the customer order form was a printed Excel sheet with basic formulas. Sales reps filled it in by hand, calculated totals manually, and emailed or faxed it in. Error&#8209;prone, slow, and entirely dependent on one person knowing where everything was.</p>
+          <p><strong>After —</strong> a hosted web order form with multiple pricing tiers, a pattern selector with live unit pricing, cut&#8209;length calculators, and a print&#8209;ready summary. Orders are submitted electronically — no phone call, no fax, no manual calculation.</p>
+          <div class="case-shots">
+            <figure class="case-shot">
+              <figcaption class="case-shot-label">Before — Printed Excel sheet</figcaption>
+              <div class="case-shot-frame"><img src="assets/work/ondek-before.png" alt="Order form before: a printed Excel sheet with manual product and quantity columns" width="895" height="715" loading="lazy" decoding="async"></div>
+            </figure>
+            <figure class="case-shot">
+              <figcaption class="case-shot-label">After — Web order form</figcaption>
+              <div class="case-shot-frame"><img src="assets/work/ondek-after.png" alt="Order form after: a web-based order form with price tiers, pattern selector, and live totals" width="1546" height="806" loading="lazy" decoding="async"></div>
+            </figure>
+          </div>
+          <blockquote>
+            <p>"I've been in this industry long enough to be skeptical of tech promises. This wasn't that. Michael took the time to understand our process first, then built something that fits. It's a massive leap forward for us."</p>
+            <footer class="case-cite">
+              <span class="case-headshot"><img src="assets/people/jim-szlabon.webp" alt="Jim Szlabon" width="160" height="160" loading="lazy" decoding="async"></span>
+              <span class="case-cite-text"><span class="case-name">Jim Szlabon</span><span class="case-role">Senior Sales — OnDek Vinyl Worx</span></span>
+            </footer>
+          </blockquote>
+        </div>

-      <div class="case">
-        <h3>Dealer pricing: from emailed workbook to live catalog</h3>
-        <p><strong>Before —</strong> dealer pricing lived in a multi&#8209;tab Excel workbook that was emailed to resellers on request. Dealers had to manually calculate their own pricing, and any discount change meant redistributing the file. Staff spent significant time fielding calls from dealers who couldn't find what they needed.</p>
-        <p><strong>After —</strong> a hosted dealer pricing tool with real&#8209;time discount logic, profile&#8209;based pricing tiers, product filtering, and a built&#8209;in order builder with export and email summary. Dealers access it directly — no file to download, no call required.</p>
-        <blockquote>
-          <p>"We've been imagining something like this for years. Our catalog used to live in a spreadsheet we'd email back and forth — now our dealers can filter products, build orders in their own pricing, and send them through electronically. Mike built exactly what we needed."</p>
-        </blockquote>
      </div>
-
-      <div class="case">
-        <h3>Order forms: from printed sheet to guided system</h3>
-        <p><strong>Before —</strong> the customer order form was a printed Excel sheet with basic formulas. Sales reps filled it in manually, calculated totals by hand, and emailed or faxed it in. The process was error&#8209;prone, slow, and entirely dependent on one person knowing where everything was.</p>
-        <p><strong>After —</strong> a hosted web order form with multiple pricing tiers, a pattern selector with live unit pricing, cut&#8209;length calculators, and a print&#8209;ready summary. Orders are submitted electronically — no phone call, no fax, no manual calculation.</p>
-        <blockquote>
-          <p>"I've been in this industry long enough to be skeptical of tech promises. This wasn't that. Michael took the time to understand our process first, then built something that fits. It's a massive leap forward for us."</p>
-        </blockquote>
-      </div>
-
-      <p class="reassure">Have a spreadsheet or process that needs the same treatment? <a href="#contact">Start with a conversation.</a></p>
+      <p class="reassure">Have a spreadsheet or a process that should work this way? <a class="card-link" href="#contact">Start with a conversation.</a></p>
    </div>
  </section>

-  <section class="process" id="process">
-    <div class="wrap narrow">
-      <h2>How it works</h2>
-      <p class="section-intro">Every step explained. Every decision yours to approve. No black boxes, no surprises — a transparent process from first call to final handoff.</p>
+  <section class="band light" data-bg="light">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">The honest part</p>
+      <h2>The hard part isn't the paperwork. <em>It's people.</em></h2>
+      <p>Most attempts at this quietly stall — MIT's 2025 "State of AI in Business" study found 95% of company AI projects deliver no measurable return, and the tools usually aren't the problem. Most shops have already learned it the hard way: there's a binder somewhere — half&#8209;finished, on a shelf, out of date the week it was printed. It didn't fail because the writing was bad. It failed because getting a veteran to hand over what he knows, and getting a shop to actually change how it works, is a people problem, not a paperwork one. Your best people aren't holding back to be difficult — they're protecting the thing that's made them irreplaceable for thirty years.</p>
+      <div class="handoff">
+        <p>That human side is exactly what my other practice, <a href="https://www.opencommunications.consulting/">Open Communications →</a>, is built for. Same business, same straight talk — one side works on the shop, the other works with the crew.</p>
+      </div>
+    </div>
+  </section>
+
+  <section class="band alt" data-bg="light" id="process">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">How it works</p>
+      <h2>Every step explained. <em>Every decision yours.</em></h2>
+      <p class="section-intro">No black boxes, no surprises — a transparent path from the first call to the final handoff.</p>
      <ol class="steps">
        <li>
          <h3>A free fit call</h3>
-          <p>A short conversation to see if there's a match. You describe what's slowing you down. I give you an honest read on whether I can help. No pitch, no obligation. If it's not the right match, I'll tell you honestly and point you somewhere that can help.</p>
+          <p>A short conversation to see if there's a match. You describe what's slowing you down; I give you an honest read on whether I can help. No pitch, no obligation. If it's not a fit, I'll tell you and point you somewhere that is.</p>
        </li>
        <li>
          <h3>A paid discovery session</h3>
-          <p>If there's a fit, a focused 90&#8209;minute working meeting where we map the real problem, identify what's worth solving first, and outline what a solution would look like. You leave with a written recommendation, whether or not we work together further.</p>
+          <p>If there's a fit, a focused 90&#8209;minute working meeting where we map the real problem, decide what's worth solving first, and outline what a solution looks like. You leave with a written recommendation — whether or not we work together further.</p>
        </li>
        <li>
          <h3>A fixed&#8209;scope proposal</h3>
-          <p>You know exactly what gets built, what it costs, and what you own at the end — before any work begins. The proposal is written in plain language, not technical jargon. Scope changes are a conversation, not a surprise invoice.</p>
+          <p>You know exactly what gets built, what it costs, and what you own at the end — before any work begins. Written in plain language, not jargon. Scope changes are a conversation, not a surprise invoice.</p>
        </li>
        <li>
          <h3>A deliverable you own</h3>
-          <p>The work moves in iterative cycles with regular review meetings. At the end: hosted, documented, and yours. Full documentation and a walkthrough session. Update it, share it, use it — without ever calling me again. Unless you want to. Ongoing support is available, but never required.</p>
+          <p>The work moves in short cycles with regular review. At the end it's hosted, documented, and yours — update it, share it, use it without ever calling me again. Unless you want to: ongoing support is available, never required.</p>
        </li>
      </ol>
    </div>
  </section>

-  <section class="about" id="about">
-    <div class="wrap narrow">
-      <h2>About</h2>
-      <p class="about-name">Michael Victory — Principal, Shop Wisdom</p>
-      <p>I've spent 25 years inside small and mid&#8209;sized businesses, including 13 years building long&#8209;term partnerships across a dealer network, and the last several years training non&#8209;technical people to use modern tools well. I know what it looks like when good people are slowed down by tools that were never built for how they actually work.</p>
-      <p>I started this practice because I kept seeing the same gap: the distance between what a business needs and what technology vendors were willing to build honestly and affordably. Most consultants either over&#8209;engineer the solution or under&#8209;explain the cost. I've been on the receiving end of both.</p>
-      <p>I use modern tools — including AI — to build faster and at lower cost than traditional development. I'll always tell you how something was built and what it can't do. No mystification, no inflated promises. And I'll tell you if you don't need me. That conversation costs nothing and saves everyone time.</p>
+  <section class="band light" data-bg="light" id="about">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">About</p>
+      <h2>The person you'll <em>actually</em> be working with.</h2>
+      <p class="about-name">Michael Victory — ShopWisdom</p>
+      <p>I've spent 25 years inside small and mid&#8209;sized businesses — including 13 building long&#8209;term partnerships across a dealer network, and the last several years helping non&#8209;technical people use modern tools well. I know what it looks like when good people are slowed down by tools that were never built for how they work — and what it costs a shop when the person who knew how everything ran finally retires.</p>
+      <p>I started this practice because I kept seeing the same gap: the distance between what a business actually needs and what technology vendors were willing to build honestly and affordably. Most consultants either over&#8209;engineer the solution or under&#8209;explain the cost. I've been on the receiving end of both.</p>
+      <p>I use modern tools — including AI — to build faster and cheaper than traditional development, and I'll always tell you how something was built and what it can't do. No mystification, no inflated promises. And I'll tell you if you don't need me. That conversation costs nothing and saves everyone time.</p>
    </div>
  </section>

-  <section class="fit" id="fit">
-    <div class="wrap narrow">
-      <h2>Honest about fit</h2>
-      <p class="section-intro">Shop Wisdom isn't for everyone. We're probably not the right fit for:</p>
+  <section class="band light" data-bg="light" id="fit">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">Honest about fit</p>
+      <h2>I'm <em>not</em> for everyone.</h2>
+      <p class="section-intro">ShopWisdom is probably not the right fit if you're:</p>
      <ul class="notfor">
-        <li><strong>Businesses looking to cut headcount through automation.</strong> AI used to make people redundant isn't what we do.</li>
-        <li><strong>Anyone who wants a vendor forever.</strong> If you want to pay someone monthly to keep your system running, there are plenty of SaaS products. We're not one of them.</li>
-        <li><strong>Anyone looking for a Super Bowl AI strategy.</strong> No hype, no transformation slides, no buzzwords. Just specific work with measurable outcomes.</li>
-        <li><strong>Businesses where the people problems run deeper than systems.</strong> Tools amplify what's already there. If trust is missing, software won't fix it.</li>
+        <li><strong>Looking to cut headcount through automation.</strong> AI used to make people redundant isn't what I do.</li>
+        <li><strong>Shopping for a black box to rent forever.</strong> You own everything I build — hosted in your own space on Canadian soil, yours to take anytime. I'll keep it running and current if you want that (it's called System Care), but it's a choice, never a leash. I don't do lock&#8209;in.</li>
+        <li><strong>Shopping for a Super Bowl AI strategy.</strong> No hype, no transformation slides, no buzzwords. Just specific work with measurable outcomes.</li>
+        <li><strong>Facing people problems that run deeper than systems.</strong> Tools amplify what's already there. If trust is missing, software won't fix it — though that's exactly what my other practice, <a href="https://www.opencommunications.consulting/">Open Communications</a>, takes on.</li>
      </ul>
-      <p>If any of that describes you, we're probably not the right fit — and being honest now saves us both time.</p>
+      <p>If any of that is you, we're probably not a fit — and being honest now saves us both time.</p>
    </div>
  </section>

-  <section class="contact" id="contact">
-    <div class="wrap narrow">
-      <h2>Start with a conversation</h2>
-      <p>No pitch. No proposal until we've had a real conversation. Describe the friction — even roughly. The more context you share, the more useful our first conversation will be.</p>
-      <p>I read every message personally and usually reply within one business day. If your problem isn't something I can help with, I'll tell you honestly — and point you somewhere that can.</p>
-      <p class="contact-action"><a class="btn" href="mailto:michael@opencommunications.consulting?subject=Fit%20call%20—%20Shop%20Wisdom">Email Michael</a></p>
-      <p class="contact-promise">The first call is free and commits you to nothing.</p>
+  <section class="band light contact" data-bg="light" id="contact">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">Start a conversation</p>
+      <h2>Your know&#8209;how built this shop. Let's make sure it <em>stays</em> in it.</h2>
+      <p>No pitch, no proposal until we've had a real conversation. Describe the friction — even roughly. The more context you share, the more useful our first call will be.</p>
+
+      <form class="lf" data-endpoint="https://n8n.shopwisdom.ca/webhook/lead" data-source="shopwisdom" novalidate>
+        <div class="lf-progress" aria-hidden="true"><span class="lf-dot is-active"></span><span class="lf-dot"></span><span class="lf-dot"></span></div>
+        <fieldset class="lf-step is-active" data-step="1">
+          <legend class="lf-q">What's the situation in your shop?</legend>
+          <div class="lf-choices">
+            <label class="lf-choice"><input type="radio" name="topic" value="A key person is retiring soon" required> A key person is retiring soon</label>
+            <label class="lf-choice"><input type="radio" name="topic" value="Know-how lives in a few heads"> Know-how lives in just a few heads</label>
+            <label class="lf-choice"><input type="radio" name="topic" value="A process or tool needs building"> A process or tool needs building</label>
+            <label class="lf-choice"><input type="radio" name="topic" value="Just exploring"> Just exploring for now</label>
+          </div>
+          <div class="lf-nav"><button type="button" class="btn lf-next" data-next>Continue →</button></div>
+        </fieldset>
+        <fieldset class="lf-step" data-step="2">
+          <legend class="lf-q">Anything you want me to know? <span class="lf-opt">(optional)</span></legend>
+          <textarea class="lf-input" name="detail" rows="3" placeholder="Even a rough sentence helps."></textarea>
+          <div class="lf-nav"><button type="button" class="btn link lf-back" data-back>← Back</button><button type="button" class="btn lf-next" data-next>Continue →</button></div>
+        </fieldset>
+        <fieldset class="lf-step" data-step="3">
+          <legend class="lf-q">Where do I reach you?</legend>
+          <input class="lf-input" type="text" name="name" placeholder="Your name" required autocomplete="name">
+          <input class="lf-input" type="email" name="email" placeholder="Email" required autocomplete="email">
+          <input class="lf-input" type="tel" name="phone" placeholder="Phone (optional)" autocomplete="tel">
+          <input type="text" name="company_website" class="lf-hp" tabindex="-1" autocomplete="off" aria-hidden="true">
+          <div class="lf-nav"><button type="button" class="btn link lf-back" data-back>← Back</button><button type="submit" class="btn lf-submit">Send it →</button></div>
+          <p class="lf-err" hidden>Hmm — that didn't go through. Please <a href="mailto:michael@opencommunications.consulting">email me directly</a> and I'll get right back to you.</p>
+        </fieldset>
+        <div class="lf-done" hidden><p class="lf-done-msg">Got it — thanks. I read every message personally and usually reply within a business day.</p></div>
+      </form>
+
+      <p class="lf-alt">Prefer to reach out directly?</p>
+      <p class="actions center">
+        <a class="btn link" href="mailto:michael@opencommunications.consulting?subject=Fit%20call%20—%20Shop%20Wisdom">Email Michael</a>
+        <a class="btn link tel" data-p1="778" data-p2="985" data-p3="6736" href="mailto:michael@opencommunications.consulting">Call 778&#8209;985&#8209;OPEN (6736)</a>
+      </p>
+      <p class="promise">The first call is free and commits you to nothing.</p>
    </div>
  </section>

 </main>

-<footer class="site-footer">
-  <div class="wrap">
-    <p class="footer-brand">Shop<span>Wisdom</span></p>
-    <p>Built with care and AI · Work owned by its clients</p>
-    <p>Hosted in Beauharnois, Québec — your data stays in Canada.</p>
-    <p class="footer-legal">Shop Wisdom is the consulting practice of Open Communications · British Columbia, Canada</p>
+<footer class="site-footer" data-bg="dark">
+  <div class="footer-bg" aria-hidden="true">
+    <img class="footer-bg-img" src="assets/logo/footer-watermark.svg" alt="" aria-hidden="true" />
+  </div>
+  <div class="footer-content">
+    <div class="footer-block">
+      <img class="footer-logo-img" src="assets/logo/logo-horizontal-rev.svg" alt="Shop Wisdom" width="95" height="16" />
+      <nav class="footer-links" aria-label="Footer">
+        <a href="#work">The work</a>
+        <a href="#results">Client results</a>
+        <a href="#process">How it works</a>
+        <a href="https://www.opencommunications.consulting/">Open Communications</a>
+      </nav>
+      <p class="footer-note">Built with care and AI · Work owned by its clients · Hosted in Beauharnois, Québec — your data stays in Canada.</p>
+      <p class="footer-copy">Shop Wisdom and Open Communications are practices of Open Communications, owned and operated by Michael Victory · British Columbia, Canada</p>
+    </div>
  </div>
 </footer>

+<div class="float-cta">
+  <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a call</a>
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@@ -0,0 +1,23 @@
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+  <text x="82" y="280" font-family="'DM Sans', system-ui, sans-serif" font-size="21" letter-spacing="4" fill="#7a6f5d">FOR CANADIAN MANUFACTURERS &amp; PRODUCTION SHOPS</text>
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+.hero-col { max-width: 600px; }
+.band.light p:not(.section-intro):not(.outcome) { max-width: 42em; }

-h1, h2, h3 { font-family: Georgia, serif; font-weight: 700; line-height: 1.2; color: var(--ink); }
-h2 { font-size: 2rem; margin: 0 0 0.5em; }
-h3 { font-size: 1.25rem; margin: 0 0 0.4em; }
+h1, h2, h3 { font-family: 'Playfair Display', Georgia, serif; font-weight: 400; line-height: 1.08; margin: 0 0 0.5em; color: var(--ink); }
+h1 { font-size: 3.8rem; letter-spacing: -0.01em; }
+h2 { font-size: 2.6rem; letter-spacing: -0.01em; }
+h3 { font-size: 1.45rem; line-height: 1.2; }
+h1 em, h2 em { font-style: italic; font-weight: 400; color: var(--accent); }
+p { margin: 0 0 1.2em; }
+strong { font-weight: 500; color: var(--ink); }

-a { color: var(--steel); }
-
-/* Header */
-.site-header {
-  background: var(--paper);
-  border-bottom: 1px solid var(--line);
-  position: sticky; top: 0; z-index: 10;
-}
-.header-row { display: flex; align-items: center; justify-content: space-between; padding-top: 14px; padding-bottom: 14px; }
-.wordmark {
-  font-family: Georgia, serif; font-size: 1.35rem; font-weight: 700;
-  color: var(--ink); text-decoration: none; letter-spacing: 0.01em;
-}
-.wordmark span { color: var(--amber); }
-.site-nav { display: flex; gap: 22px; align-items: center; font-family: Verdana, Geneva, sans-serif; font-size: 0.82rem; }
-.site-nav a { color: var(--ink-soft); text-decoration: none; }
-.site-nav a:hover { color: var(--steel); }
-.nav-cta {
-  background: var(--steel); color: #fff !important;
-  padding: 8px 16px; border-radius: 4px;
-}
-.nav-cta:hover { background: var(--steel-deep); }
-
-/* Hero */
-.hero { padding: 90px 0 70px; background: var(--paper); }
+/* Eyebrow with steel dash */
 .eyebrow {
-  font-family: Verdana, Geneva, sans-serif; font-size: 0.78rem;
-  text-transform: uppercase; letter-spacing: 0.14em; color: var(--amber);
-  margin: 0 0 18px;
+  font-family: 'DM Sans', sans-serif; font-size: 0.66rem; font-weight: 400;
+  text-transform: uppercase; letter-spacing: 0.18em; color: var(--accent);
+  margin: 0 0 24px; display: flex; align-items: center;
 }
-.hero h1 { font-size: 2.7rem; max-width: 18em; margin: 0 0 0.4em; }
-.hero-sub { font-size: 1.3rem; color: var(--ink-soft); margin: 0 0 1.6em; }
-.hero-actions { display: flex; gap: 14px; flex-wrap: wrap; }
+.eyebrow::before { content: ""; width: 28px; height: 1.5px; background: var(--accent); margin-right: 18px; flex: none; }

+/* Nav — frosted glass, small links that never wrap, hamburger->circle on mobile */
+.nav {
+  position: fixed; top: 0; left: 0; right: 0; z-index: 100;
+  padding: 0.85rem 3rem; display: flex; align-items: center; justify-content: space-between; gap: 1rem;
+  background: transparent; border-bottom: 1px solid transparent;
+  transition: background-color 0.45s ease, border-color 0.45s ease, backdrop-filter 0.45s ease;
+}
+.nav.scrolled { background: #f7f4ef80; -webkit-backdrop-filter: blur(16px); backdrop-filter: blur(16px); border-bottom-color: rgba(15, 23, 41, 0.08); }
+.nav-logo { flex-shrink: 0; position: relative; display: block; text-decoration: none; line-height: 0; }
+.nav-logo-img { height: 36px; width: auto; display: block; transition: opacity 0.45s ease; }
+.nav-logo-dark { position: absolute; top: 0; left: 0; opacity: 0; }
+.nav.on-dark .nav-logo-light { opacity: 0; }
+.nav.on-dark .nav-logo-dark { opacity: 1; }
+.nav-links-desktop { display: flex; align-items: center; gap: clamp(1rem, 2vw, 2.5rem); }
+.nav-links-desktop a { font-family: 'DM Sans', system-ui, sans-serif; font-size: 0.68rem; letter-spacing: 0.13em; text-transform: uppercase; color: #374151; text-decoration: none; white-space: nowrap; transition: color 0.3s; }
+.nav-links-desktop a:hover { color: #0f1729; }
+.nav-links-desktop a.nav-phone { color: var(--accent-deep); font-weight: 500; }
+.nav-cta {
+  font-family: 'DM Sans', system-ui, sans-serif; font-size: 0.68rem; letter-spacing: 0.1em; text-transform: uppercase;
+  padding: 0.55rem 1.3rem; background: var(--accent); color: #fff !important; border-radius: 2px; text-decoration: none;
+  white-space: nowrap; border: none; transition: background 0.3s;
+}
+.nav-cta:hover { background: var(--accent-deep); }
+a.tel { text-decoration: none; }
+
+.nav-toggle { display: none; cursor: pointer; padding: 4px; background: none; border: none; align-items: center; justify-content: center; }
+.nav-toggle-icon { width: 32px; height: 32px; overflow: visible; }
+.nav-toggle-icon .bar { stroke: #0f1729; stroke-width: 1.8; stroke-linecap: round; transition: stroke 0.45s ease, opacity 0.25s ease, transform 0.35s cubic-bezier(.4,0,.2,1); }
+.nav-toggle-icon .o-ring { fill: none; stroke: #0f1729; stroke-width: 1.8; stroke-dasharray: 57; stroke-dashoffset: 57; opacity: 0; transform-origin: 16px 16px; transition: stroke 0.45s ease, stroke-dashoffset 0.4s cubic-bezier(.4,0,.2,1) 0.1s, opacity 0.2s ease 0.1s; }
+.nav-toggle.open .bar-top { opacity: 0; transform: translateY(-4px); }
+.nav-toggle.open .bar-mid { opacity: 0; transform: scaleX(0); }
+.nav-toggle.open .bar-bot { opacity: 0; transform: translateY(4px); }
+.nav-toggle.open .o-ring { stroke-dashoffset: 0; opacity: 1; }
+
+.nav-mobile-menu {
+  display: none; position: fixed; top: 56px; left: 0; right: 0; z-index: 90;
+  flex-direction: column; gap: 1.25rem; padding: 1.75rem 1.5rem 2rem;
+  background: #f7f4ef80; -webkit-backdrop-filter: blur(16px); backdrop-filter: blur(16px);
+  border-bottom: 1px solid rgba(15, 23, 41, 0.08); align-items: flex-end; text-align: right;
+  transition: background-color 0.45s ease, border-color 0.45s ease;
+}
+.nav-mobile-menu.open { display: flex; animation: navFadeIn 0.22s ease forwards; }
+.nav-mobile-menu a { font-family: 'DM Sans', system-ui, sans-serif; font-size: 0.82rem; letter-spacing: 0.13em; text-transform: uppercase; color: #374151; text-decoration: none; transition: color 0.45s ease; }
+.nav-mobile-menu a:hover { color: #0f1729; }
+.nav-mobile-menu a.tel { color: var(--accent-deep); }
+.nav-mobile-menu .nav-cta { color: #fff !important; }
+@keyframes navFadeIn { from { opacity: 0; transform: translateY(-6px); } to { opacity: 1; transform: translateY(0); } }
+
+/* Adaptive: over a dark section, flip nav + menu to dark frosted with light text */
+.nav.on-dark { background: rgba(15, 23, 41, 0.5); border-bottom-color: rgba(247, 244, 239, 0.14); }
+.nav.on-dark .nav-wordmark { color: #f7f4ef; }
+.nav.on-dark .nav-links-desktop a { color: rgba(247, 244, 239, 0.85); }
+.nav.on-dark .nav-links-desktop a:hover { color: #fff; }
+.nav.on-dark .nav-links-desktop a.nav-phone { color: #fff; }
+.nav.on-dark .nav-toggle-icon .bar, .nav.on-dark .nav-toggle-icon .o-ring { stroke: #f7f4ef; }
+.nav-mobile-menu.on-dark { background: rgba(15, 23, 41, 0.55); border-bottom-color: rgba(247, 244, 239, 0.14); }
+.nav-mobile-menu.on-dark a { color: rgba(247, 244, 239, 0.9); }
+.nav-mobile-menu.on-dark a:hover { color: #fff; }
+.nav-mobile-menu.on-dark .nav-cta { color: #fff !important; }
+
+@media (max-width: 900px) {
+  .nav { padding: 0.7rem 1.5rem; }
+  .nav-links-desktop { display: none; }
+  .nav-toggle { display: flex; }
+}
+
+/* Bands */
+.band { padding: 112px 0; position: relative; overflow: hidden; }
+.band.light { background: var(--paper); color: var(--ink); }
+.band.alt { background: var(--paper-2); }
+.band.dark { background: var(--navy); color: var(--cream); }
+.band.dark h1, .band.dark h2, .band.dark h3 { color: #fff; }
+.section-intro { max-width: 40em; margin-top: -0.1em; color: var(--ink-soft); }
+.band.dark .section-intro { color: var(--cream-soft); }
+
+/* Hero — text on paper, centered vertically */
+.hero { background: var(--paper); position: relative; min-height: min(82vh, 760px); display: flex; align-items: center; padding: 150px 0 96px; }
+.hero-wrap { position: relative; z-index: 2; width: 100%; }
+.hero h1 { margin-bottom: 0.35em; }
+.hero-video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: right center; z-index: 1; opacity: 0.45; pointer-events: none; }
+.hero::after { content: ""; position: absolute; inset: 0; z-index: 1; pointer-events: none; background: linear-gradient(90deg, var(--paper) 40%, rgba(247,244,239,0.5) 68%, rgba(247,244,239,0.06) 100%); }
+@media (max-width: 640px) { .hero-video { opacity: 0.22; } .hero::after { background: linear-gradient(180deg, rgba(247,244,239,0.72), rgba(247,244,239,0.42)); } }
+@media (prefers-reduced-motion: reduce) { .hero-video { display: none; } }
+.lead { font-size: 1.25rem; line-height: 1.7; color: var(--ink-soft); margin-bottom: 2.4em; }
+
+.actions { display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }
+.actions.center { justify-content: center; }
 .btn {
-  display: inline-block; background: var(--steel); color: #fff;
-  font-family: Verdana, Geneva, sans-serif; font-size: 0.9rem;
-  padding: 14px 26px; border-radius: 4px; text-decoration: none;
+  display: inline-block; font-family: 'DM Sans', sans-serif; font-size: 0.68rem; font-weight: 400;
+  text-transform: uppercase; letter-spacing: 0.13em;
+  background: var(--accent); color: #fff; padding: 11px 22px; border-radius: 2px;
+  text-decoration: none; border: 1px solid var(--accent); transition: background-color .2s, border-color .2s;
 }
-.btn:hover { background: var(--steel-deep); }
-.btn.ghost { background: transparent; color: var(--steel); border: 1px solid var(--steel); }
-.btn.ghost:hover { background: #eef3f6; }
+.btn:hover { background: var(--accent-deep); border-color: var(--accent-deep); }
+.btn.link {
+  background: transparent; color: var(--gray); border: none; border-radius: 0;
+  padding: 0 0 2px; font-size: 0.78rem; letter-spacing: 0.08em; border-bottom: 1px solid var(--gray-line);
+}
+.btn.link:hover { background: transparent; color: var(--ink); }
+.call { font-family: 'DM Sans', sans-serif; font-size: 0.84rem; color: var(--ink-soft); margin: 24px 0 0; }
+.call a.tel { color: var(--accent-deep); white-space: nowrap; border-bottom: 1px solid currentColor; }

-/* Sections */
-section { padding: 70px 0; }
-section:nth-of-type(even) { background: var(--panel); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
-.section-intro { color: var(--ink-soft); max-width: 46em; margin-top: 0; }
+/* Navy statement band */
+.statement .motif {
+  position: absolute; left: -180px; top: -120px; width: 620px; height: 620px; border-radius: 50%;
+  background: var(--navy-2); pointer-events: none;
+}
+.statement .wrap { position: relative; }
+.statement-line { font-size: 2.7rem; line-height: 1.25; max-width: 17em; color: var(--cream-soft) !important; }
+.statement-line em { color: #fff; font-style: normal; }
+.statement p { color: var(--cream-soft); max-width: 38em; }
+.statement .emph { color: #fff; }

-.pull {
-  font-size: 1.35rem; font-style: italic; color: var(--steel-deep);
-  border-left: 4px solid var(--amber); padding-left: 20px; margin-top: 1.6em;
+/* Light band body + bridge link */
+.band.light p { color: var(--ink-soft); }
+.bridge-link { margin-top: 1.8em; }
+.bridge-link a { color: var(--accent-deep); text-decoration: none; font-family: 'DM Sans', sans-serif; font-size: 0.78rem; text-transform: uppercase; letter-spacing: 0.08em; }
+
+/* OC handoff callout — the earned single bridge */
+.handoff { border-left: 2px solid var(--accent); background: var(--paper-2); padding: 26px 30px; margin: 8px 0 0; max-width: 46em; }
+.handoff p { margin: 0; color: var(--ink-soft); }
+.handoff a { color: var(--accent-deep); text-decoration: none; font-weight: 500; white-space: nowrap; border-bottom: 1px solid currentColor; }
+
+/* Cards (principles = 4, the work = 3 with a feature) */
+.cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; margin: 48px 0 0; background: var(--line); border: 1px solid var(--line); }
+.cards.four { grid-template-columns: repeat(4, 1fr); }
+.card { background: var(--paper); padding: 34px 30px; }
+.card.feature { background: var(--navy); }
+.card.feature h3 { color: #fff; }
+.card.feature p { color: var(--cream-soft); }
+.card.feature .card-tag { color: #fff; }
+.card.feature .outcome { color: #fff; }
+.card-tag { font-family: 'DM Sans', sans-serif; font-size: 0.66rem; text-transform: uppercase; letter-spacing: 0.15em; color: var(--accent-deep); font-weight: 400; margin: 0 0 16px; }
+.card h3 { margin-bottom: 0.5em; }
+.card p { font-size: 0.94rem; color: var(--ink-soft); }
+.card .step-k { font-family: 'DM Sans', sans-serif; font-size: 0.66rem; text-transform: uppercase; letter-spacing: 0.15em; color: var(--accent); display: block; margin: 0 0 14px; }
+.card.feature .step-k { color: #7fb0cf; }
+.card .outcome { color: var(--ink); font-style: italic; margin-bottom: 0; margin-top: 1.1em; font-size: 0.95rem; }
+.card .card-link { display: inline-block; margin-top: 1.1em; color: var(--accent-deep); text-decoration: none; font-family: 'DM Sans', sans-serif; font-size: 0.72rem; text-transform: uppercase; letter-spacing: 0.08em; border-bottom: 1px solid currentColor; }
+.reassure { margin-top: 40px; font-style: italic; color: var(--ink-soft); }
+
+/* Client results — before/after + quote */
+.cases { margin: 48px 0 0; }
+.case { padding: 44px 0; border-top: 1px solid var(--line); }
+.case:first-child { border-top: 0; padding-top: 8px; }
+.case h3 { margin-bottom: 0.6em; }
+.case > p { color: var(--ink-soft); max-width: 46em; }
+.case-shots { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin: 26px 0 6px; }
+.case-shot { margin: 0; display: flex; flex-direction: column; gap: 10px; }
+.case-shot-label { font-family: 'DM Sans', sans-serif; font-size: 0.66rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--accent-deep); }
+.case-shot-frame { border: 1px solid var(--line); overflow: hidden; background: #fff; height: 300px; }
+.case-shot-frame img { width: 100%; height: 100%; object-fit: cover; object-position: top left; display: block; }
+blockquote { margin: 24px 0 0; padding: 0 0 0 28px; border-left: 2px solid var(--accent); }
+blockquote p { margin: 0 0 1em; font-style: italic; color: var(--ink); font-size: 1.05rem; }
+.case-cite { display: flex; align-items: center; gap: 14px; }
+.case-headshot { width: 48px; height: 48px; border-radius: 50%; overflow: hidden; flex-shrink: 0; border: 1px solid var(--line); background: var(--paper); }
+.case-headshot img { width: 100%; height: 100%; object-fit: cover; object-position: center top; display: block; }
+.case-cite-text { display: flex; flex-direction: column; line-height: 1.35; }
+.case-name { font-family: 'DM Sans', sans-serif; font-size: 0.84rem; font-weight: 500; color: var(--ink); }
+.case-role { font-family: 'DM Sans', sans-serif; font-size: 0.74rem; color: var(--ink-soft); }
+@media (max-width: 640px) {
+  .case-shots { grid-template-columns: 1fr; gap: 16px; }
+  .case-shot-frame { height: 210px; }
 }

-/* Principles */
-.grid.four { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; margin-top: 36px; }
-.card {
-  background: var(--panel); border: 1px solid var(--line); border-radius: 6px;
-  padding: 24px;
-}
-.card h3 { font-size: 1.05rem; color: var(--steel-deep); }
-.card p { font-size: 0.95rem; margin: 0; color: var(--ink-soft); }
-
-/* Services */
-.service { border-top: 1px solid var(--line); padding: 30px 0; max-width: 56em; }
-.service:first-of-type { border-top: 0; }
-.service h3 { font-size: 1.3rem; }
-.service .tag {
-  font-family: Verdana, Geneva, sans-serif; font-size: 0.68rem; vertical-align: middle;
-  text-transform: uppercase; letter-spacing: 0.1em; color: var(--amber);
-  border: 1px solid var(--amber); border-radius: 3px; padding: 3px 8px; margin-left: 10px;
-}
-.service.flagship {
-  background: #f4efe6; border: 1px solid #e0d5bf; border-radius: 8px;
-  padding: 30px; margin-top: 10px;
-}
-.service .note { font-size: 0.95rem; color: var(--ink-soft); font-style: italic; }
-.reassure { margin-top: 34px; font-style: italic; color: var(--ink-soft); }
-
-/* Case studies */
-.case { max-width: 56em; padding: 26px 0; border-top: 1px solid var(--line); }
-.case:first-of-type { border-top: 0; }
-blockquote {
-  margin: 1.2em 0 0; padding: 18px 24px; background: var(--paper);
-  border-left: 4px solid var(--steel); border-radius: 0 6px 6px 0;
-}
-blockquote p { margin: 0; font-style: italic; color: var(--ink-soft); }
-
-/* Process */
-.steps { list-style: none; counter-reset: step; margin: 36px 0 0; padding: 0; }
-.steps li {
-  counter-increment: step; position: relative;
-  padding: 0 0 34px 70px;
-}
+/* Process — numbered steps */
+.steps { list-style: none; counter-reset: step; margin: 44px 0 0; padding: 0; }
+.steps li { counter-increment: step; position: relative; padding: 0 0 36px 74px; }
 .steps li::before {
-  content: counter(step);
-  position: absolute; left: 0; top: 0;
-  width: 46px; height: 46px; border-radius: 50%;
-  background: var(--steel); color: #fff;
-  font-family: Verdana, Geneva, sans-serif; font-weight: bold; font-size: 1.1rem;
+  content: counter(step); position: absolute; left: 0; top: -4px;
+  width: 48px; height: 48px; border-radius: 50%;
+  background: transparent; color: var(--accent); border: 1.5px solid var(--accent);
+  font-family: 'DM Sans', sans-serif; font-weight: 500; font-size: 1.1rem;
  display: flex; align-items: center; justify-content: center;
 }
-.steps li:not(:last-child)::after {
-  content: ""; position: absolute; left: 22px; top: 50px; bottom: 6px;
-  width: 2px; background: var(--line);
-}
+.steps li:not(:last-child)::after { content: ""; position: absolute; left: 23px; top: 52px; bottom: 4px; width: 1px; background: var(--line); }
+.steps h3 { margin: 0 0 0.4em; }
 .steps p { color: var(--ink-soft); margin: 0; }

 /* About */
-.about-name {
-  font-family: Verdana, Geneva, sans-serif; font-size: 0.85rem;
-  text-transform: uppercase; letter-spacing: 0.12em; color: var(--amber);
-}
+.about-name { font-family: 'DM Sans', sans-serif; font-size: 0.78rem; text-transform: uppercase; letter-spacing: 0.14em; color: var(--accent-deep); margin: 0 0 1.4em; }

-/* Fit */
-.notfor { list-style: none; margin: 30px 0; padding: 0; }
-.notfor li {
-  padding: 16px 0 16px 34px; position: relative; color: var(--ink-soft);
-  border-top: 1px solid var(--line);
-}
-.notfor li::before { content: "✕"; position: absolute; left: 4px; color: var(--amber); font-weight: bold; }
+/* Honest about fit */
+.notfor { list-style: none; margin: 36px 0 0; padding: 0; border-top: 1px solid var(--line); }
+.notfor li { padding: 22px 0 22px 38px; position: relative; color: var(--ink-soft); border-bottom: 1px solid var(--line); }
+.notfor li::before { content: "✕"; position: absolute; left: 6px; top: 22px; color: var(--accent); font-family: 'DM Sans', sans-serif; }
 .notfor strong { color: var(--ink); }
+.notfor a { color: var(--accent-deep); text-decoration: none; border-bottom: 1px solid currentColor; }

 /* Contact */
 .contact { text-align: center; }
+.contact .eyebrow { justify-content: center; }
 .contact .section-intro, .contact p { margin-left: auto; margin-right: auto; }
-.contact-action { margin: 2em 0 0.8em; }
-.contact-promise { font-style: italic; color: var(--ink-soft); font-size: 0.95rem; }
+.contact h2 { max-width: 15em; margin-left: auto; margin-right: auto; }
+.contact p:not(.actions) { max-width: 34em; color: var(--ink-soft); }
+.actions.center { margin: 2.2em 0 0.8em; }
+.promise { font-style: italic; color: var(--ink-soft); font-size: 0.95rem; }

-/* Footer */
-.site-footer {
-  background: var(--ink); color: #b9bfc6;
-  padding: 50px 0; text-align: center;
-  font-family: Verdana, Geneva, sans-serif; font-size: 0.82rem;
+/* Footer — open watermark dictates height; content overlaid */
+.site-footer { border-top: 1.5px solid rgba(15, 23, 41, 0.1); background: #0f1729; position: relative; }
+.footer-bg { width: 100%; display: block; pointer-events: none; }
+.footer-bg-img { width: 100%; height: auto; display: block; }
+.footer-bg-img path { fill: #1a2332; }
+.footer-content { position: absolute; inset: 0; display: flex; align-items: flex-end; justify-content: flex-start; padding: 1.5rem 2rem; }
+.footer-block { display: flex; flex-direction: column; gap: 0.3rem; }
+.footer-wordmark { font-family: 'Playfair Display', Georgia, serif; font-size: 1.35rem; font-weight: 700; color: #fff; }
+.footer-logo-img { height: 16px; width: auto; align-self: flex-start; display: block; margin-bottom: 8px; }
+.footer-wordmark span { color: var(--accent); }
+.footer-links { display: flex; gap: 1rem; flex-wrap: wrap; }
+.footer-links a { font-family: 'DM Sans', system-ui, sans-serif; font-size: 0.55rem; letter-spacing: 0.08em; text-transform: uppercase; color: #f7f4ef; text-decoration: none; transition: color 0.3s; }
+.footer-links a:hover { color: var(--accent); }
+.footer-note { font-family: 'DM Sans', system-ui, sans-serif; font-size: 0.5rem; color: #f7f4ef99; letter-spacing: 0.03em; line-height: 1.5; margin: 0; }
+.footer-copy { font-family: 'DM Sans', system-ui, sans-serif; font-size: 0.5rem; color: #f7f4ef66; letter-spacing: 0.03em; line-height: 1.4; margin: 0; }
+@media (max-width: 900px) {
+  .footer-content { padding: 1rem 1.25rem; }
+  .footer-bg-img { overflow: visible; }
+  .footer-wordmark { font-size: 1.1rem; }
 }
-.site-footer p { margin: 6px 0; }
-.footer-brand { font-family: Georgia, serif; font-size: 1.3rem; color: #fff; margin-bottom: 14px !important; }
-.footer-brand span { color: var(--amber); }
-.footer-legal { margin-top: 18px !important; color: #8a929b; }
+@media (max-width: 600px) {
+  .footer-content { position: static; align-items: flex-start; justify-content: flex-start; padding: 1rem 1.5rem 1.5rem; }
+  .footer-block { align-items: flex-start; }
+}
+
+/* Focus */
+a:focus-visible, .btn:focus-visible, button:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: 2px; }

 /* Responsive */
-@media (max-width: 900px) {
-  .grid.four { grid-template-columns: repeat(2, 1fr); }
-  .hero h1 { font-size: 2.1rem; }
+@media (max-width: 860px) {
+  h1 { font-size: 2.7rem; }
+  h2 { font-size: 2rem; }
+  .statement-line { font-size: 2rem; }
+  .cards, .cards.four { grid-template-columns: 1fr; }
+  .hero { padding: 128px 0 80px; min-height: 0; }
+  .band { padding: 80px 0; }
+  .case-shots { gap: 16px; }
 }
-@media (max-width: 640px) {
-  body { font-size: 17px; }
-  .site-nav a:not(.nav-cta) { display: none; }
-  .grid.four { grid-template-columns: 1fr; }
-  .hero { padding: 56px 0 44px; }
-  section { padding: 48px 0; }
+@media (max-width: 600px) {
+  .wrap { padding: 0 22px; }
+}
+
+/* ── Lead form: low-friction 3-step ─────────────────────────────────────── */
+.lf { max-width: 30rem; margin: 2.2rem auto 1.6rem; text-align: left; }
+.lf-progress { display: flex; gap: 8px; justify-content: center; margin-bottom: 1.7rem; }
+.lf-dot { width: 30px; height: 4px; border-radius: 2px; background: rgba(15, 23, 41, 0.12); transition: background-color 0.3s ease; }
+.lf-dot.is-active { background: var(--accent); }
+.lf-step { display: none; border: 0; padding: 0; margin: 0; min-inline-size: 0; }
+.lf-step.is-active { display: block; animation: lfIn 0.25s ease; }
+@keyframes lfIn { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: none; } }
+.lf-q { font-family: 'Playfair Display', Georgia, serif; font-weight: 400; font-size: 1.35rem; line-height: 1.25; color: var(--ink); margin: 0 0 1.1rem; padding: 0; }
+.lf-opt { font-family: 'DM Sans', sans-serif; font-size: 0.8rem; color: var(--ink-soft); font-style: italic; }
+.lf-choices { display: flex; flex-direction: column; gap: 10px; }
+.lf-choice { display: flex; align-items: center; gap: 12px; padding: 14px 16px; border: 1px solid var(--line); border-radius: 4px; font-family: 'Lora', Georgia, serif; font-size: 0.98rem; color: var(--ink); cursor: pointer; transition: border-color 0.2s ease, background-color 0.2s ease; }
+.lf-choice:hover { border-color: var(--accent); }
+.lf-choice input { accent-color: var(--accent); width: 16px; height: 16px; flex: none; }
+.lf-choice:has(input:checked) { border-color: var(--accent); background: rgba(22, 96, 196, 0.06); }
+.lf-input { width: 100%; box-sizing: border-box; padding: 13px 15px; border: 1px solid var(--line); border-radius: 4px; font-family: 'Lora', Georgia, serif; font-size: 1rem; color: var(--ink); background: #fff; margin-bottom: 12px; }
+.lf-input:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px rgba(22, 96, 196, 0.12); }
+.lf-hp { position: absolute !important; left: -9999px; width: 1px; height: 1px; opacity: 0; }
+.lf-nav { display: flex; justify-content: flex-end; align-items: center; gap: 14px; margin-top: 1.3rem; }
+.lf-nav .lf-back { margin-right: auto; }
+.lf-done-msg { font-family: 'Lora', Georgia, serif; font-size: 1.12rem; line-height: 1.6; color: var(--ink); text-align: center; padding: 1.6rem 0; margin: 0; }
+.lf-err { font-family: 'DM Sans', sans-serif; font-size: 0.85rem; color: #b4452f; margin: 1rem 0 0; }
+.lf-err a { color: #b4452f; }
+.lf-alt { font-family: 'DM Sans', sans-serif; font-size: 0.82rem; letter-spacing: 0.04em; text-transform: uppercase; color: var(--ink-soft); text-align: center; margin: 0.5rem 0 0.8rem; }
+
+/* ── Motion — progressive enhancement (gated on html.has-motion) ─────────── */
+.has-motion .reveal { opacity: 0; transform: translateY(12px); transition: opacity .6s ease, transform .6s ease; }
+.has-motion .reveal.in { opacity: 1; transform: none; }
+.has-motion .stagger > * { opacity: 0; transform: translateY(12px); transition: opacity .55s ease, transform .55s ease; }
+.has-motion .stagger.in > * { opacity: 1; transform: none; }
+.has-motion .stagger.in > *:nth-child(2) { transition-delay: .1s; }
+.has-motion .stagger.in > *:nth-child(3) { transition-delay: .2s; }
+.has-motion .stagger.in > *:nth-child(4) { transition-delay: .3s; }
+
+.bridge-link a, .handoff a, .notfor a, .card .card-link, .call a.tel {
+  background-image: linear-gradient(var(--accent-deep), var(--accent-deep));
+  background-size: 0 1.5px; background-position: 0 100%; background-repeat: no-repeat;
+  border-bottom: 0 !important;
+  transition: background-size .3s ease, color .2s ease;
+}
+.bridge-link a:hover, .handoff a:hover, .notfor a:hover, .card .card-link:hover, .call a.tel:hover { background-size: 100% 1.5px; }
+
+/* Open-o divider — a quiet brand beat right before the ask */
+.o-divider { text-align: center; margin: 18px 0; line-height: 0; }
+.o-divider svg { width: 34px; height: 34px; overflow: visible; }
+.o-divider .owl-divider-img { width: 54px; height: auto; display: inline-block; }
+.o-divider path { fill: var(--accent); }
+.has-motion .o-divider { opacity: 0; transform: scale(.55) rotate(-12deg); transition: opacity .7s ease, transform .8s cubic-bezier(.2,.85,.25,1); }
+.has-motion .o-divider.in { opacity: 1; transform: none; }
+
+/* Persistent CTA — returns after the hero scrolls off, steps aside at contact */
+.float-cta { position: fixed; right: 22px; bottom: 22px; z-index: 80; opacity: 0; transform: translateY(12px); pointer-events: none; transition: opacity .35s ease, transform .35s ease; }
+.float-cta.show { opacity: 1; transform: none; pointer-events: auto; }
+.float-cta .btn { box-shadow: 0 6px 22px rgba(15, 23, 41, 0.18); }
+
+@media (prefers-reduced-motion: reduce) {
+  .has-motion .reveal, .has-motion .stagger > * { opacity: 1; transform: none; }
+  .has-motion .o-divider { opacity: 1; transform: none; }
+  .float-cta { transition: none; }
+}
+@media (max-width: 600px) {
+  .float-cta { left: 0; right: 0; bottom: 0; background: #0f1729;
+    padding: 13px 14px calc(13px + env(safe-area-inset-bottom, 0px));
+    border-radius: 16px 16px 0 0; box-shadow: 0 -8px 26px rgba(15, 23, 41, 0.16); }
+  .float-cta .btn { display: block; text-align: center; }
 }
Author	SHA1	Message	Date
Michael Victory	60e5b9483a	SW footer mobile fix: overlaid logo back to horizontal lockup at 16px (25% smaller); on <=600px the footer content is in normal flow so the footer grows to contain it (fixes the logo spilling above the footer band onto the paper). Verified on mobile viewport. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 23:31:26 -07:00
Michael Victory	e5bdd9baf7	SW favicon: swap the cobalt square + ring for the bare navy owl head (light mode, no border/frame). Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 23:23:51 -07:00
Michael Victory	ce2de7dcea	SW: regenerate og-card.png from the binder still + ShopWisdom logo + tagline in the cobalt palette (matches the new hero). 1200x630; OG/twitter meta already reference /og-card.png. Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 23:16:31 -07:00
Michael Victory	61c3bbb421	SW hero: subtle binder-stack background video (Adobe Stock 35598738) at 0.45 opacity with a left paper scrim protecting the headline; muted/loop/playsinline + poster + reduced-motion + mobile dimming. ~817KB mp4. Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 23:09:43 -07:00
Michael Victory	f122207f0c	SW footer: halve the overlaid stacked logo again (44 to 22px). Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 23:00:24 -07:00
Michael Victory	1aa3a0103b	SW footer: watermark now the horizontal lockup (matches the nav); the small overlaid readable logo is now the stacked version. Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:58:03 -07:00
Michael Victory	b7e63bcf59	SW footer: halve the overlaid readable logo (40 to 20px) and remove the lone owl-head divider above the contact section. Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:55:15 -07:00
Michael Victory	94dd6af0c7	SW footer: watermark is now the dimmed stacked heart-face lockup (owl + ShopWisdom) instead of the flat wordmark; footer gains height to fit it. Readable logo stays on top (OC pattern). Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:51:41 -07:00
Michael Victory	88febc2e88	SW footer: restore the readable owl logo on top of the low-contrast ShopWisdom watermark, matching the OC footer pattern (watermark + logo on top). Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:41:18 -07:00
Michael Victory	4066d81187	SW footer: replace the OC open-O watermark with a low-contrast, full-width ShopWisdom wordmark and remove the small owl footer logo. Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:39:09 -07:00
Michael Victory	9349939a81	SW footer + contact divider: use the owl logo (reverse lockup in footer; light owl head replacing the open-O divider above the contact form; align-self fix so the footer logo keeps aspect). Verified locally. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:27:42 -07:00
Michael Victory	ba81bd674d	SW nav: owl logo with light/dark crossfade on .on-dark Replace the text wordmark with the cobalt-recoloured owl + ShopWisdom single-line lockup (Asset 46/47). The top-left logo now flips to the reverse (white) version over dark bands. Verified locally in both modes. Staging/preview only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 22:17:38 -07:00
Michael Victory	99eb27d3f0	SW: accent steel #2c5d7c -> cobalt #1660c4 (staging preview) Recolor --accent/--accent-deep tokens, two hardcoded rgba steel tints, and the favicon square to cobalt. Live shopwisdom.ca untouched. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 08:08:53 -07:00
Michael Victory	c7bf95669b	SW copy: recurring offer = "System Care" + reframe the lock-in not-for bullet Recurring card → System Care: a space on the Canadian sovereign server hosting the client's tools, kept healthy on a quarterly/monthly/weekly cadence, with tech-currency feedback; ownership + cancel-anytime preserved. Not-for bullet retargets the disqualifier from "ongoing help" to "lock-in / a black box to rent" — stops turning away the recurring revenue. Full model: projects/shopwisdom/SW-REVENUE-MODEL.md. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 07:10:31 -07:00
Michael Victory	16d56a3895	SW copy: move framing off the production floor → the office systems Mike: SW isn't about production spaces / operating equipment — the pressure is on the systems, which the office runs. Reframe the floor/production imagery to office- systems know-how: veteran "machine runs hot/bad batch" → "how a quote comes together, pricing call"; audit "on your floor / your production" → "a few focused hours with your team … the quotes, orders, and systems your office runs on"; "setups/scrap" → priced/quoted, mispriced jobs/stalled orders. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-24 05:16:40 -07:00
Michael Victory	8ed9bd1ffd	Rebuild SW site to OC standard (continuity-led, steel-accent sibling) Sibling of the finished OC site: shared paper+navy + Playfair/Lora/DM Sans foundation, steel-blue accent (replaces warm amber). First-person voice. Restructured to diagnose -> fix -> keep-it-handled with the recurring Continuity Partner elevated as a feature card; web-tools cases kept as proof of delivery; single earned OC handoff. Tuned per the Charlene Li REC: reinvention-not-efficiency hero, messy-data objection killer, MIT 95% stat (primary-sourced), sovereignty stated louder. continuity-audit.html rebuilt to match. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-23 20:13:46 -07:00
Michael Victory	925733a894	Point lead form to unified n8n webhook /webhook/lead Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 21:47:57 -07:00
Michael Victory	c9776d053b	Add low-friction 3-step lead form to contact section (posts to n8n) Soft conversion path alongside booking; SW steel/Georgia styling. Posts JSON to https://n8n.shopwisdom.ca/webhook/sw-lead, honeypot-protected, email fallback. Staging branch only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 21:26:51 -07:00
Michael Victory	a1482e6152	Wire 'Book a call' CTAs to Cal.com booking popup (SW event) Nav (x2) + hero buttons now open the michaelvictory/20-min-shop-wise-meeting event in an on-brand modal; href is the no-JS fallback. Adds the Cal embed loader. Staging branch only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 20:28:39 -07:00
Michael Victory	f54410cee3	Remove above/below-the-line article from SW — framework content belongs on OC The drama-triangle / above-below-the-line material is human-change content = Open Communications' domain, not ShopWisdom's. Delete the SW article, drop it from the sitemap, and rewrite the homepage handoff to bridge straight to OC (which already teaches the line + drama triangle). OC stays a tight one-pager. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 19:23:42 -07:00
Michael Victory	71c15ff7e6	Client results: add before/after screenshots + headshot attributions Upgrade the text-only #results case studies with the real before/after work images and client headshots (Fred Hobeyn / Jim Szlabon). Side-by-side on desktop, stacks on mobile (<=640px). SW (Georgia/steel) styling. Staging branch only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 13:59:22 -07:00
Michael Victory	457e9e94ba	Add social share card (og:image) across all pages + summary_large_image Brand-accurate 1200x630 OG card (ShopWisdom wordmark, navy serif headline with amber 'doesn't have to', navy footer band). Wires og:image/twitter:image on the homepage, Continuity Audit, and the above/below article so shared links render a card instead of a blank preview. SVG source kept alongside. Staging branch only. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 11:53:19 -07:00
Michael Victory	1fd833df17	SW nav: frosted-glass header + hamburger->X mobile menu (glass dropdown placed outside header) across all 3 pages — matches OC fix Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 07:33:35 -07:00
Michael Victory	83f409c022	SW staging: homepage redesign + Continuity Audit + above/below-the-line article + SEO scaffolding + nav no-wrap Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>	2026-06-17 07:14:19 -07:00