- Canonical brand spelling: ShopWisdom (one word) everywhere; alternateName "Shop Wisdom"
- Voice: I -> we across all copy (bio in About stays Michael's first person)
- Niche: hero eyebrow "for the office that runs the shop"; work intro clarifies
quoting/pricing/orders office-side, not fab stations; OG card "MANUFACTURERS
WITH PRODUCTION SHOPS"
- Sovereignty de-emphasized to an option (Canadian hosting available), no longer identity
- System Care surfaced as "Continuity Partner"; service-model copy (killed "the day
I leave" / "never calling me again" one-and-done residue)
- Veteran pronoun: he -> they
- continuity-audit page modernized: self-hosted fonts (Google Fonts CDN dropped),
real logo in nav/footer, deferred Cal init
- OG card recolored to cobalt (was OC amber), PNG re-rendered
- Footer: "practices owned and operated by Michael Victory" (recursion fixed)
- seo-dashboard.html moved out of the public site (now internal, self-dating)
- sitemap lastmod refreshed
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
The drama-triangle / above-below-the-line material is human-change content =
Open Communications' domain, not ShopWisdom's. Delete the SW article, drop it
from the sitemap, and rewrite the homepage handoff to bridge straight to OC
(which already teaches the line + drama triangle). OC stays a tight one-pager.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Michael Victory