- "build it into the business"; shop -> business/team across copy (office/shop
divide kept only in the disambiguating hero eyebrow); fab-stations aside removed
- "heads for the door" -> "moves on" (covers retirement and loss)
- Audience de-gated: "for Manufacturers" (Canadian dropped from title, descriptions,
audienceType, results intro, OG card, llms.txt); areaServed now Canada + US;
identity stays (Proudly Canadian, BC base, Canadian hosting option)
- Discovery session: "Fixed fee, agreed up front — and if a project follows, it
comes off the bill"; About no longer promises free need-it-or-not judgment
(that's the discovery session's job, recommendation yours to keep either way)
- Fit list: "or an AI pilot project ... no pilots that quietly die in IT"
- OG card re-rendered
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
- Canonical brand spelling: ShopWisdom (one word) everywhere; alternateName "Shop Wisdom"
- Voice: I -> we across all copy (bio in About stays Michael's first person)
- Niche: hero eyebrow "for the office that runs the shop"; work intro clarifies
quoting/pricing/orders office-side, not fab stations; OG card "MANUFACTURERS
WITH PRODUCTION SHOPS"
- Sovereignty de-emphasized to an option (Canadian hosting available), no longer identity
- System Care surfaced as "Continuity Partner"; service-model copy (killed "the day
I leave" / "never calling me again" one-and-done residue)
- Veteran pronoun: he -> they
- continuity-audit page modernized: self-hosted fonts (Google Fonts CDN dropped),
real logo in nav/footer, deferred Cal init
- OG card recolored to cobalt (was OC amber), PNG re-rendered
- Footer: "practices owned and operated by Michael Victory" (recursion fixed)
- seo-dashboard.html moved out of the public site (now internal, self-dating)
- sitemap lastmod refreshed
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Brand-accurate 1200x630 OG card (ShopWisdom wordmark, navy serif headline with
amber 'doesn't have to', navy footer band). Wires og:image/twitter:image on the
homepage, Continuity Audit, and the above/below article so shared links render a
card instead of a blank preview. SVG source kept alongside. Staging branch only.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Michael Victory
