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Copy revisions: business/team over shop, moves on, de-gate Canadian, pricing honesty

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- "build it into the business"; shop -> business/team across copy (office/shop
  divide kept only in the disambiguating hero eyebrow); fab-stations aside removed
- "heads for the door" -> "moves on" (covers retirement and loss)
- Audience de-gated: "for Manufacturers" (Canadian dropped from title, descriptions,
  audienceType, results intro, OG card, llms.txt); areaServed now Canada + US;
  identity stays (Proudly Canadian, BC base, Canadian hosting option)
- Discovery session: "Fixed fee, agreed up front — and if a project follows, it
  comes off the bill"; About no longer promises free need-it-or-not judgment
  (that's the discovery session's job, recommendation yours to keep either way)
- Fit list: "or an AI pilot project ... no pilots that quietly die in IT"
- OG card re-rendered

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
This commit is contained in:
Michael Victory
2026-07-07 07:47:32 -07:00
parent 33ee0adab6
commit e123d4251b
5 changed files with 33 additions and 33 deletions
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llms.txt
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@@ -1,6 +1,6 @@
# ShopWisdom
> ShopWisdom helps Canadian manufacturers with production shops keep the know-how the business runs on — quoting, pricing, orders, customer history. We work on the office side that runs the place, not the fab stations. We find where the business is exposed when a key person leaves, capture what your best people know, and build it into systems the whole company can run on — owned by you, with no lock-in. ShopWisdom is the systems side of Open Communications.
> ShopWisdom helps manufacturers with production shops keep the know-how the business runs on — quoting, pricing, orders, customer history. We work on the office side that runs the place, not the fab stations. We find where the business is exposed when a key person leaves, capture what your best people know, and build it into systems the whole company can run on — owned by you, with no lock-in. ShopWisdom is the systems side of Open Communications.
## What we do
- [The Continuity Audit](https://shopwisdom.ca/continuity-audit.html): a fixed-fee diagnostic of where the business is exposed when a key person leaves — who holds what, what it costs you if they go, and the effect on the value of the business — delivered as a plain-English risk report and roadmap.
@@ -8,11 +8,11 @@
- System Care (Continuity Partner): a recurring retainer — a continuity partner who keeps your tools running and current, captures the next key person before they leave, and folds in new tech worth using. Hosting and infrastructure handled; Canadian hosting available end-to-end if data residency matters to your business.
## Who it's for
Canadian building-materials and manufacturing businesses — often selling through dealer or distributor networks — where revenue rides on one or two senior people who are near retirement, with no successor lined up.
Building-materials and manufacturing businesses — often selling through dealer or distributor networks — where revenue rides on one or two senior people who are near retirement, with no successor lined up.
## Key facts
- Founder and lead practitioner: Michael Victory. The person you talk to is the person doing the work.
- Based in British Columbia, Canada; serves clients Canada-wide.
- Based in British Columbia, Canada; serves clients across North America.
- Everything built for you, you own — no lock-in, cancel anytime. Canadian data residency available if it matters to your business.
- The human / change-management side is the sister practice, [Open Communications](https://www.opencommunications.consulting/).
- Contact: michael@opencommunications.consulting · 778-985-OPEN (6736)