Copy revisions: business/team over shop, moves on, de-gate Canadian, pricing honesty

- "build it into the business"; shop -> business/team across copy (office/shop
  divide kept only in the disambiguating hero eyebrow); fab-stations aside removed
- "heads for the door" -> "moves on" (covers retirement and loss)
- Audience de-gated: "for Manufacturers" (Canadian dropped from title, descriptions,
  audienceType, results intro, OG card, llms.txt); areaServed now Canada + US;
  identity stays (Proudly Canadian, BC base, Canadian hosting option)
- Discovery session: "Fixed fee, agreed up front — and if a project follows, it
  comes off the bill"; About no longer promises free need-it-or-not judgment
  (that's the discovery session's job, recommendation yours to keep either way)
- Fit list: "or an AI pilot project ... no pilots that quietly die in IT"
- OG card re-rendered

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

continuity-audit.html

@@ -4,7 +4,7 @@
 <meta charset="utf-8">
 <meta name="viewport" content="width=device-width, initial-scale=1">
 <title>The Continuity Audit | ShopWisdom</title>
-<meta name="description" content="Find out exactly where your shop is exposed. The Continuity Audit is a fixed-fee diagnostic: who holds the critical know-how, what it would cost you if they left, and what it's doing to the value of your business — with a plain-English report and roadmap you keep.">
+<meta name="description" content="Find out exactly where your business is exposed. The Continuity Audit is a fixed-fee diagnostic: who holds the critical know-how, what it would cost you if they left, and what it's doing to the value of your business — with a plain-English report and roadmap you keep.">
 <link rel="preload" href="assets/fonts/playfair-400.woff2" as="font" type="font/woff2" crossorigin>
 <link rel="preload" href="assets/fonts/playfair-400i.woff2" as="font" type="font/woff2" crossorigin>
 <link rel="preload" href="assets/fonts/dmsans-400.woff2" as="font" type="font/woff2" crossorigin>
@@ -25,7 +25,7 @@
 <meta property="og:image:alt" content="ShopWisdom — your best people are retiring. Their know-how doesn't have to.">
 <meta name="twitter:card" content="summary_large_image">
 <meta name="twitter:title" content="The Continuity Audit | ShopWisdom">
-<meta name="twitter:description" content="A fixed-fee diagnostic of where your shop is exposed when a key person leaves — with a plain-English risk report and roadmap you keep.">
+<meta name="twitter:description" content="A fixed-fee diagnostic of where your business is exposed when a key person leaves — with a plain-English risk report and roadmap you keep.">
 <meta name="twitter:image" content="https://shopwisdom.ca/og-card.png">
 <script type="application/ld+json">
 {
@@ -37,9 +37,9 @@
       "name": "The Continuity Audit",
       "serviceType": "Business continuity risk assessment for manufacturers",
       "url": "https://shopwisdom.ca/continuity-audit.html",
-      "description": "A fixed-fee diagnostic for Canadian manufacturers — a few focused hours with your team to find exactly where the business is exposed when a key person leaves: who holds the critical know-how, what it would cost you if they left, and what it's doing to the value of the business — delivered as a plain-English risk report and roadmap you keep.",
+      "description": "A fixed-fee diagnostic for manufacturers — a few focused hours with your team to find exactly where the business is exposed when a key person leaves: who holds the critical know-how, what it would cost you if they left, and what it's doing to the value of the business — delivered as a plain-English risk report and roadmap you keep.",
       "provider": { "@type": "Organization", "name": "ShopWisdom", "url": "https://shopwisdom.ca/" },
-      "areaServed": { "@type": "Country", "name": "Canada" }
+      "areaServed": [{ "@type": "Country", "name": "Canada" }, { "@type": "Country", "name": "United States" }]
     },
     {
       "@type": "BreadcrumbList",
@@ -99,7 +99,7 @@
   <section class="hero band light" data-bg="light">
     <div class="wrap hero-wrap"><div class="hero-col">
       <p class="eyebrow">Start here · a fixed&#8209;fee diagnostic</p>
-      <h1>Find out exactly where your shop is <em>exposed.</em></h1>
+      <h1>Find out exactly where your business is <em>exposed.</em></h1>
       <p class="lead">The Continuity Audit is the first step: a clear, honest read on whose knowledge your business depends on — and what it would cost you to lose them.</p>
       <div class="actions">
         <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a fit call — free, no pitch</a>
@@ -174,7 +174,7 @@
     <div class="wrap narrow reveal">
       <p class="eyebrow">Start a conversation</p>
       <h2>See where you <em>stand.</em></h2>
-      <p>Start with a free fit call. Describe your shop — even roughly — and we'll figure out whether an audit makes sense for you.</p>
+      <p>Start with a free fit call. Describe your business — even roughly — and we'll figure out whether an audit makes sense for you.</p>
       <p class="actions center">
         <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a fit call</a>
         <a class="btn link" href="mailto:michael@opencommunications.consulting?subject=Continuity%20Audit%20—%20ShopWisdom">Email Michael</a>