SW copy: move framing off the production floor → the office systems

Mike: SW isn't about production spaces / operating equipment — the pressure is on
the systems, which the office runs. Reframe the floor/production imagery to office-
systems know-how: veteran "machine runs hot/bad batch" → "how a quote comes together,
pricing call"; audit "on your floor / your production" → "a few focused hours with
your team … the quotes, orders, and systems your office runs on"; "setups/scrap" →
priced/quoted, mispriced jobs/stalled orders.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

continuity-audit.html

@@ -87,17 +87,17 @@
     <div class="wrap reveal">
       <p class="eyebrow">What you get</p>
       <h2>A short, focused engagement — <em>not</em> weeks of disruption.</h2>
-      <p class="section-intro">Built around a few hours on your floor, scheduled around your production.</p>
+      <p class="section-intro">Built around a few focused hours with your team, scheduled around your work.</p>
       <div class="cards stagger">
         <div class="card">
           <span class="step-k">Map</span>
           <h3>A knowledge&#8209;risk map</h3>
-          <p>Who holds the critical know&#8209;how — the setups, the fixes, the customer history, the judgment that isn't written down anywhere. The people, the roles, and the single points of failure.</p>
+          <p>Who holds the critical know&#8209;how — how jobs get priced and quoted, the customer history, the workarounds nobody documented, the judgment that isn't written down anywhere. The people, the roles, and the single points of failure.</p>
         </div>
         <div class="card">
           <span class="step-k">Quantify</span>
           <h3>An honest exposure read</h3>
-          <p>What it would actually cost you if a key person left tomorrow — in downtime, scrap, late jobs, and lost customers. The risks ranked, so you know what's urgent and what can wait.</p>
+          <p>What it would actually cost you if a key person left tomorrow — in mispriced jobs, stalled orders, late jobs, and lost customers. The risks ranked, so you know what's urgent and what can wait.</p>
         </div>
         <div class="card feature">
           <span class="card-tag">Yours to keep</span>
@@ -119,8 +119,8 @@
           <p>A short conversation to make sure an audit is the right starting point for you. If it isn't, I'll say so.</p>
         </li>
         <li>
-          <h3>Time on your floor</h3>
-          <p>A few focused hours seeing how the work really runs and talking with the people who hold the knowledge. Scheduled around your production, not the other way around.</p>
+          <h3>Time with your team</h3>
+          <p>A few focused hours seeing how the work really flows — the quotes, orders, and systems your office runs on — and talking with the people who hold the knowledge. Scheduled around your work, not the other way around.</p>
         </li>
         <li>
           <h3>Your report &amp; roadmap</h3>

index.html

@@ -98,7 +98,7 @@
     <div class="wrap narrow reveal">
       <p class="eyebrow">The moment your shop is in</p>
       <h2 class="statement-line">The real work runs on what lives in two or three people's heads. And those heads are <em>heading for the door.</em></h2>
-      <p>The veteran who knows which machine runs hot, how to save a bad batch, what the customer really meant — it's never been written down. Here's the part nobody likes to say out loud: a business that lives in a few people's heads is worth less the day you go to sell it. Buyers see the risk even when you don't. So do your best customers — the first time a job goes sideways after someone walks out the door.</p>
+      <p>The veteran who knows how a quote really comes together, which customer needs what, the pricing call nobody else can make — it's never been written down. Here's the part nobody likes to say out loud: a business that lives in a few people's heads is worth less the day you go to sell it. Buyers see the risk even when you don't. So do your best customers — the first time a job goes sideways after someone walks out the door.</p>
       <p class="emph">This isn't a technology problem. It's a continuity problem — and it's fixable.</p>
     </div>
   </section>
@@ -138,7 +138,7 @@
         <div class="card">
           <span class="step-k">Start here · Diagnose</span>
           <h3>The Continuity Audit</h3>
-          <p>I spend time on your floor and find exactly where you're exposed: who holds what, what it would cost you if they left tomorrow, and what it's doing to the value of your business. You get a plain&#8209;English risk report and a roadmap. Fixed fee. Nothing to install.</p>
+          <p>I spend a few focused hours with your team — the people who run the quotes, pricing, and orders — and find exactly where you're exposed: who holds what, what it would cost you if they left tomorrow, and what it's doing to the value of your business. You get a plain&#8209;English risk report and a roadmap. Fixed fee. Nothing to install.</p>
           <p class="outcome">You walk away knowing where your shop is exposed — and what to do about it.</p>
           <a class="card-link" href="continuity-audit.html">How the audit works →</a>
         </div>