Messaging pass: ShopWisdom naming, we-voice, niche clarity, sovereignty-as-option

- Canonical brand spelling: ShopWisdom (one word) everywhere; alternateName "Shop Wisdom"
- Voice: I -> we across all copy (bio in About stays Michael's first person)
- Niche: hero eyebrow "for the office that runs the shop"; work intro clarifies
  quoting/pricing/orders office-side, not fab stations; OG card "MANUFACTURERS
  WITH PRODUCTION SHOPS"
- Sovereignty de-emphasized to an option (Canadian hosting available), no longer identity
- System Care surfaced as "Continuity Partner"; service-model copy (killed "the day
  I leave" / "never calling me again" one-and-done residue)
- Veteran pronoun: he -> they
- continuity-audit page modernized: self-hosted fonts (Google Fonts CDN dropped),
  real logo in nav/footer, deferred Cal init
- OG card recolored to cobalt (was OC amber), PNG re-rendered
- Footer: "practices owned and operated by Michael Victory" (recursion fixed)
- seo-dashboard.html moved out of the public site (now internal, self-dating)
- sitemap lastmod refreshed

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

og-card.svg

@@ -1,23 +1,23 @@
 <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 630" width="1200" height="630">
-  <!-- Shop Wisdom — social share card (1200x630). Rasterize to og-card.png to enable. -->
+  <!-- ShopWisdom — social share card (1200x630). Rasterize to og-card.png to enable. -->
   <rect width="1200" height="630" fill="#faf7f2"/>
-  <rect x="0" y="0" width="1200" height="6" fill="#e89b1c"/>
+  <rect x="0" y="0" width="1200" height="6" fill="#1660c4"/>
 
   <!-- wordmark -->
   <text x="80" y="120" font-family="'DM Sans', system-ui, sans-serif" font-size="34" font-weight="700" letter-spacing="1">
-    <tspan fill="#0f1729">Shop</tspan><tspan fill="#e89b1c">Wisdom</tspan>
+    <tspan fill="#0f1729">Shop</tspan><tspan fill="#1660c4">Wisdom</tspan>
   </text>
 
   <!-- eyebrow -->
-  <text x="82" y="280" font-family="'DM Sans', system-ui, sans-serif" font-size="21" letter-spacing="4" fill="#7a6f5d">FOR CANADIAN MANUFACTURERS &amp; PRODUCTION SHOPS</text>
+  <text x="82" y="280" font-family="'DM Sans', system-ui, sans-serif" font-size="21" letter-spacing="4" fill="#7a6f5d">FOR CANADIAN MANUFACTURERS WITH PRODUCTION SHOPS</text>
 
   <!-- headline -->
   <text x="78" y="362" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="66" fill="#0f1729">Your best people are retiring.</text>
-  <text x="78" y="442" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="66" font-style="italic" fill="#0f1729">Their know-how <tspan fill="#e89b1c">doesn&#8217;t have to.</tspan></text>
+  <text x="78" y="442" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="66" font-style="italic" fill="#0f1729">Their know-how <tspan fill="#1660c4">doesn&#8217;t have to.</tspan></text>
 
   <!-- footer band -->
   <rect x="0" y="558" width="1200" height="72" fill="#0f1729"/>
-  <circle cx="94" cy="595" r="7" fill="#e89b1c"/>
+  <circle cx="94" cy="595" r="7" fill="#1660c4"/>
   <text x="116" y="603" font-family="'DM Sans', system-ui, sans-serif" font-size="22" letter-spacing="2" fill="#faf7f2">shopwisdom.ca</text>
-  <text x="1120" y="602" text-anchor="end" font-family="'DM Sans', system-ui, sans-serif" font-size="17" letter-spacing="3" fill="#9aa3b2">HOSTED IN CANADA</text>
+  <text x="1120" y="602" text-anchor="end" font-family="'DM Sans', system-ui, sans-serif" font-size="17" letter-spacing="3" fill="#9aa3b2">YOU OWN EVERYTHING</text>
 </svg>