From 0d3a802b24eb23b582e6bd8501946a0ceb4f32ea Mon Sep 17 00:00:00 2001 From: Michael Victory Date: Tue, 7 Jul 2026 07:09:55 -0700 Subject: [PATCH] Messaging pass: ShopWisdom naming, we-voice, niche clarity, sovereignty-as-option - Canonical brand spelling: ShopWisdom (one word) everywhere; alternateName "Shop Wisdom" - Voice: I -> we across all copy (bio in About stays Michael's first person) - Niche: hero eyebrow "for the office that runs the shop"; work intro clarifies quoting/pricing/orders office-side, not fab stations; OG card "MANUFACTURERS WITH PRODUCTION SHOPS" - Sovereignty de-emphasized to an option (Canadian hosting available), no longer identity - System Care surfaced as "Continuity Partner"; service-model copy (killed "the day I leave" / "never calling me again" one-and-done residue) - Veteran pronoun: he -> they - continuity-audit page modernized: self-hosted fonts (Google Fonts CDN dropped), real logo in nav/footer, deferred Cal init - OG card recolored to cobalt (was OC amber), PNG re-rendered - Footer: "practices owned and operated by Michael Victory" (recursion fixed) - seo-dashboard.html moved out of the public site (now internal, self-dating) - sitemap lastmod refreshed Co-Authored-By: Claude Opus 4.8 --- continuity-audit.html | 51 ++++++++++---------- index.html | 94 ++++++++++++++++++------------------ llms.txt | 8 ++-- og-card.png | Bin 418748 -> 57730 bytes og-card.svg | 14 +++--- seo-dashboard.html | 108 ------------------------------------------ sitemap.xml | 4 +- 7 files changed, 84 insertions(+), 195 deletions(-) delete mode 100644 seo-dashboard.html diff --git a/continuity-audit.html b/continuity-audit.html index a1fd5c3..b1ec251 100644 --- a/continuity-audit.html +++ b/continuity-audit.html @@ -3,27 +3,28 @@ -The Continuity Audit | Shop Wisdom +The Continuity Audit | ShopWisdom - - - + + + + - - + + - + - + diff --git a/index.html b/index.html index 9725915..1ee24c2 100644 --- a/index.html +++ b/index.html @@ -3,8 +3,8 @@ -Shop Wisdom | Keep What Your Best People Know — for Canadian Manufacturers - +ShopWisdom | Keep What Your Best People Know — for Canadian Manufacturers + @@ -15,17 +15,17 @@ - - - + + + - + - +