Messaging pass: ShopWisdom naming, we-voice, niche clarity, sovereignty-as-option

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- Canonical brand spelling: ShopWisdom (one word) everywhere; alternateName "Shop Wisdom"
- Voice: I -> we across all copy (bio in About stays Michael's first person)
- Niche: hero eyebrow "for the office that runs the shop"; work intro clarifies
  quoting/pricing/orders office-side, not fab stations; OG card "MANUFACTURERS
  WITH PRODUCTION SHOPS"
- Sovereignty de-emphasized to an option (Canadian hosting available), no longer identity
- System Care surfaced as "Continuity Partner"; service-model copy (killed "the day
  I leave" / "never calling me again" one-and-done residue)
- Veteran pronoun: he -> they
- continuity-audit page modernized: self-hosted fonts (Google Fonts CDN dropped),
  real logo in nav/footer, deferred Cal init
- OG card recolored to cobalt (was OC amber), PNG re-rendered
- Footer: "practices owned and operated by Michael Victory" (recursion fixed)
- seo-dashboard.html moved out of the public site (now internal, self-dating)
- sitemap lastmod refreshed

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

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This commit is contained in:

Michael Victory

2026-07-07 07:09:55 -07:00

parent 205c912e8d

commit 0d3a802b24

7 changed files with 84 additions and 195 deletions

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