Messaging pass: ShopWisdom naming, we-voice, niche clarity, sovereignty-as-option

- Canonical brand spelling: ShopWisdom (one word) everywhere; alternateName "Shop Wisdom"
- Voice: I -> we across all copy (bio in About stays Michael's first person)
- Niche: hero eyebrow "for the office that runs the shop"; work intro clarifies
  quoting/pricing/orders office-side, not fab stations; OG card "MANUFACTURERS
  WITH PRODUCTION SHOPS"
- Sovereignty de-emphasized to an option (Canadian hosting available), no longer identity
- System Care surfaced as "Continuity Partner"; service-model copy (killed "the day
  I leave" / "never calling me again" one-and-done residue)
- Veteran pronoun: he -> they
- continuity-audit page modernized: self-hosted fonts (Google Fonts CDN dropped),
  real logo in nav/footer, deferred Cal init
- OG card recolored to cobalt (was OC amber), PNG re-rendered
- Footer: "practices owned and operated by Michael Victory" (recursion fixed)
- seo-dashboard.html moved out of the public site (now internal, self-dating)
- sitemap lastmod refreshed

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

llms.txt

@@ -1,11 +1,11 @@
-# Shop Wisdom
+# ShopWisdom
 
-> Shop Wisdom helps Canadian manufacturers keep the know-how that lives in a retiring veteran's head. We find where the business is exposed when a key person leaves, capture what your best people know, and build it into systems the whole shop can run on — hosted on Canadian soil and owned by you. Shop Wisdom is the systems side of Open Communications.
+> ShopWisdom helps Canadian manufacturers with production shops keep the know-how the business runs on — quoting, pricing, orders, customer history. We work on the office side that runs the place, not the fab stations. We find where the business is exposed when a key person leaves, capture what your best people know, and build it into systems the whole company can run on — owned by you, with no lock-in. ShopWisdom is the systems side of Open Communications.
 
 ## What we do
 - [The Continuity Audit](https://shopwisdom.ca/continuity-audit.html): a fixed-fee diagnostic of where the business is exposed when a key person leaves — who holds what, what it costs you if they go, and the effect on the value of the business — delivered as a plain-English risk report and roadmap.
 - Knowledge Capture & Systems: sit with your best people, draw out the judgment in their heads, and build it into documented, trained systems the whole crew can run. No need to clean up decades of spreadsheets first.
-- System Care (Continuity Partner): a recurring retainer that keeps your tools running on a Canadian sovereign server, captures the next key person before they leave, and folds in new tech worth using.
+- System Care (Continuity Partner): a recurring retainer — a continuity partner who keeps your tools running and current, captures the next key person before they leave, and folds in new tech worth using. Hosting and infrastructure handled; Canadian hosting available end-to-end if data residency matters to your business.
 
 ## Who it's for
 Canadian building-materials and manufacturing businesses — often selling through dealer or distributor networks — where revenue rides on one or two senior people who are near retirement, with no successor lined up.
@@ -13,6 +13,6 @@ Canadian building-materials and manufacturing businesses — often selling throu
 ## Key facts
 - Founder and lead practitioner: Michael Victory. The person you talk to is the person doing the work.
 - Based in British Columbia, Canada; serves clients Canada-wide.
-- Everything built for you, you own — hosted in Canada (data sovereignty), no lock-in, cancel anytime.
+- Everything built for you, you own — no lock-in, cancel anytime. Canadian data residency available if it matters to your business.
 - The human / change-management side is the sister practice, [Open Communications](https://www.opencommunications.consulting/).
 - Contact: michael@opencommunications.consulting · 778-985-OPEN (6736)