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Messaging pass: ShopWisdom naming, we-voice, niche clarity, sovereignty-as-option

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- Canonical brand spelling: ShopWisdom (one word) everywhere; alternateName "Shop Wisdom"
- Voice: I -> we across all copy (bio in About stays Michael's first person)
- Niche: hero eyebrow "for the office that runs the shop"; work intro clarifies
  quoting/pricing/orders office-side, not fab stations; OG card "MANUFACTURERS
  WITH PRODUCTION SHOPS"
- Sovereignty de-emphasized to an option (Canadian hosting available), no longer identity
- System Care surfaced as "Continuity Partner"; service-model copy (killed "the day
  I leave" / "never calling me again" one-and-done residue)
- Veteran pronoun: he -> they
- continuity-audit page modernized: self-hosted fonts (Google Fonts CDN dropped),
  real logo in nav/footer, deferred Cal init
- OG card recolored to cobalt (was OC amber), PNG re-rendered
- Footer: "practices owned and operated by Michael Victory" (recursion fixed)
- seo-dashboard.html moved out of the public site (now internal, self-dating)
- sitemap lastmod refreshed

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
This commit is contained in:
Michael Victory
2026-07-07 07:09:55 -07:00
parent 205c912e8d
commit 0d3a802b24
7 changed files with 84 additions and 195 deletions
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continuity-audit.html
+24 -27
View File
@@ -3,27 +3,28 @@
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>The Continuity Audit | Shop Wisdom</title>
<title>The Continuity Audit | ShopWisdom</title>
<meta name="description" content="Find out exactly where your shop is exposed. The Continuity Audit is a fixed-fee diagnostic: who holds the critical know-how, what it would cost you if they left, and what it's doing to the value of your business — with a plain-English report and roadmap you keep.">
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;700&family=Lora:ital,wght@0,400;0,500;1,400&family=Playfair+Display:ital,wght@0,400;0,700;1,400&display=swap">
<link rel="preload" href="assets/fonts/playfair-400.woff2" as="font" type="font/woff2" crossorigin>
<link rel="preload" href="assets/fonts/playfair-400i.woff2" as="font" type="font/woff2" crossorigin>
<link rel="preload" href="assets/fonts/dmsans-400.woff2" as="font" type="font/woff2" crossorigin>
<link rel="preload" href="assets/fonts/lora-400.woff2" as="font" type="font/woff2" crossorigin>
<link rel="stylesheet" href="style.css">
<meta name="robots" content="index,follow">
<meta name="theme-color" content="#f7f4ef">
<link rel="canonical" href="https://shopwisdom.ca/continuity-audit.html">
<link rel="icon" href="favicon.svg" type="image/svg+xml">
<meta property="og:type" content="website">
<meta property="og:site_name" content="Shop Wisdom">
<meta property="og:title" content="The Continuity Audit | Shop Wisdom">
<meta property="og:site_name" content="ShopWisdom">
<meta property="og:title" content="The Continuity Audit | ShopWisdom">
<meta property="og:url" content="https://shopwisdom.ca/continuity-audit.html">
<meta property="og:locale" content="en_CA">
<meta property="og:image" content="https://shopwisdom.ca/og-card.png">
<meta property="og:image:width" content="1200">
<meta property="og:image:height" content="630">
<meta property="og:image:alt" content="Shop Wisdom — your best people are retiring. Their know-how doesn't have to.">
<meta property="og:image:alt" content="ShopWisdom — your best people are retiring. Their know-how doesn't have to.">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="The Continuity Audit | Shop Wisdom">
<meta name="twitter:title" content="The Continuity Audit | ShopWisdom">
<meta name="twitter:description" content="A fixed-fee diagnostic of where your shop is exposed when a key person leaves — with a plain-English risk report and roadmap you keep.">
<meta name="twitter:image" content="https://shopwisdom.ca/og-card.png">
<script type="application/ld+json">
@@ -37,22 +38,22 @@
"serviceType": "Business continuity risk assessment for manufacturers",
"url": "https://shopwisdom.ca/continuity-audit.html",
"description": "A fixed-fee diagnostic for Canadian manufacturers — a few focused hours with your team to find exactly where the business is exposed when a key person leaves: who holds the critical know-how, what it would cost you if they left, and what it's doing to the value of the business — delivered as a plain-English risk report and roadmap you keep.",
"provider": { "@type": "Organization", "name": "Shop Wisdom", "url": "https://shopwisdom.ca/" },
"provider": { "@type": "Organization", "name": "ShopWisdom", "url": "https://shopwisdom.ca/" },
"areaServed": { "@type": "Country", "name": "Canada" }
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Shop Wisdom", "item": "https://shopwisdom.ca/" },
{ "@type": "ListItem", "position": 1, "name": "ShopWisdom", "item": "https://shopwisdom.ca/" },
{ "@type": "ListItem", "position": 2, "name": "The Continuity Audit", "item": "https://shopwisdom.ca/continuity-audit.html" }
]
},
{
"@type": "WebPage",
"url": "https://shopwisdom.ca/continuity-audit.html",
"name": "The Continuity Audit | Shop Wisdom",
"name": "The Continuity Audit | ShopWisdom",
"inLanguage": "en-CA",
"about": { "@type": "Organization", "name": "Shop Wisdom", "url": "https://shopwisdom.ca/" },
"about": { "@type": "Organization", "name": "ShopWisdom", "url": "https://shopwisdom.ca/" },
"primaryImageOfPage": "https://shopwisdom.ca/og-card.png"
}
]
@@ -63,15 +64,16 @@
<body>
<header class="nav" id="nav">
<a class="nav-logo" href="index.html#top" aria-label="Shop Wisdom — home">
<span class="nav-wordmark">Shop<span>Wisdom</span></span>
<a class="nav-logo" href="index.html#top" aria-label="ShopWisdom — home">
<img class="nav-logo-img nav-logo-light" src="assets/logo/logo-horizontal.svg" alt="ShopWisdom" width="214" height="36" />
<img class="nav-logo-img nav-logo-dark" src="assets/logo/logo-horizontal-rev.svg" alt="" aria-hidden="true" width="214" height="36" />
</a>
<nav class="nav-links-desktop" aria-label="Main">
<a href="index.html#work">The work</a>
<a href="index.html#results">Client results</a>
<a href="index.html#process">How it works</a>
<a href="index.html#about">About</a>
<a class="tel nav-phone" data-p1="778" data-p2="985" data-p3="6736" href="#contact" aria-label="Call Shop Wisdom">778&#8209;985&#8209;OPEN</a>
<a class="tel nav-phone" data-p1="778" data-p2="985" data-p3="6736" href="#contact" aria-label="Call ShopWisdom">778&#8209;985&#8209;OPEN</a>
<a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a call</a>
</nav>
<button class="nav-toggle" id="navToggle" aria-label="Open menu" aria-expanded="false">
@@ -150,7 +152,7 @@
<ol class="steps">
<li>
<h3>A free fit call</h3>
<p>A short conversation to make sure an audit is the right starting point for you. If it isn't, I'll say so.</p>
<p>A short conversation to make sure an audit is the right starting point for you. If it isn't, we'll say so.</p>
</li>
<li>
<h3>Time with your team</h3>
@@ -175,7 +177,7 @@
<p>Start with a free fit call. Describe your shop — even roughly — and we'll figure out whether an audit makes sense for you.</p>
<p class="actions center">
<a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a fit call</a>
<a class="btn link" href="mailto:michael@opencommunications.consulting?subject=Continuity%20Audit%20—%20Shop%20Wisdom">Email Michael</a>
<a class="btn link" href="mailto:michael@opencommunications.consulting?subject=Continuity%20Audit%20—%20ShopWisdom">Email Michael</a>
<a class="btn link tel" data-p1="778" data-p2="985" data-p3="6736" href="tel:+17789856736">Call 778&#8209;985&#8209;OPEN (6736)</a>
</p>
<p class="promise">The first call is free and commits you to nothing.</p>
@@ -186,24 +188,19 @@
<footer class="site-footer" data-bg="dark">
<div class="footer-bg" aria-hidden="true">
<svg class="footer-bg-img" viewBox="0 0 1267.12 317" xmlns="http://www.w3.org/2000/svg" aria-hidden="true">
<path d="M158.5,0C70.96,0,0,70.96,0,158.5s70.96,158.5,158.5,158.5,158.5-70.96,158.5-158.5S246.04,0,158.5,0ZM158.42,210.08c-28.44,0-51.5-23.06-51.5-51.5s23.06-51.5,51.5-51.5,51.5,23.06,51.5,51.5-23.06,51.5-51.5,51.5Z"/>
<path d="M475.45.08c-87.54,0-158.5,70.96-158.5,158.5,0,1.27.02,2.54.05,3.81v154.87h106.87v-158.6h0c0-28.44,23.06-51.5,51.5-51.5s51.5,23.06,51.5,51.5-23.06,51.5-51.5,51.5c-6.49,0-12.7-1.21-18.42-3.41v109.24c6.07.71,12.24,1.08,18.5,1.08,87.54,0,158.5-70.96,158.5-158.5S562.99.08,475.45.08Z"/>
<path d="M791.96,210.25c-28.44,0-51.5-23.06-51.5-51.5s23.06-51.5,51.5-51.5,51.5,23.06,51.5,51.5c0,6.49-1.21,12.7-3.41,18.42h109.41c.71-6.07,1.08-12.24,1.08-18.5C950.54,71.13,879.57.17,792.04.17s-158.5,70.96-158.5,158.5,70.96,158.5,158.5,158.5c69.48,0,128.51-44.71,149.91-106.92h-149.99Z"/>
<path d="M1109.31,0h0S950.12,0,950.12,0v159.19h0c.35,81.64,62.41,148.7,141.95,156.95v-156.13c0-9.14,7.41-16.54,16.54-16.54s16.54,7.41,16.54,16.54v156.13c79.76-8.27,141.96-75.69,141.96-157.64C1267.12,71.19,1196.53.38,1109.31,0Z"/>
</svg>
<img class="footer-bg-img" src="assets/logo/footer-watermark.svg" alt="" aria-hidden="true" />
</div>
<div class="footer-content">
<div class="footer-block">
<p class="footer-wordmark">Shop<span>Wisdom</span></p>
<img class="footer-logo-img" src="assets/logo/logo-horizontal-rev.svg" alt="ShopWisdom" width="95" height="16" />
<nav class="footer-links" aria-label="Footer">
<a href="index.html#work">The work</a>
<a href="index.html#results">Client results</a>
<a href="index.html#process">How it works</a>
<a href="https://www.opencommunications.consulting/">Open Communications</a>
</nav>
<p class="footer-note">Built with care and AI · Work owned by its clients · Hosted in Beauharnois, Québec — your data stays in Canada.</p>
<p class="footer-copy">Shop Wisdom and Open Communications are practices of Open Communications, owned and operated by Michael Victory · British Columbia, Canada</p>
<p class="footer-note">Built with care and AI · Work owned by its clients · Proudly Canadian.</p>
<p class="footer-copy">ShopWisdom and Open Communications are practices owned and operated by Michael Victory · British Columbia, Canada</p>
</div>
</div>
</footer>
@@ -261,7 +258,7 @@
<!-- Cal.com booking embed -->
<script>
(function (C, A, L) { let p = function (a, ar) { a.q.push(ar); }; let d = C.document; C.Cal = C.Cal || function () { let cal = C.Cal; let ar = arguments; if (!cal.loaded) { cal.ns = {}; cal.q = cal.q || []; d.head.appendChild(d.createElement("script")).src = A; cal.loaded = true; } if (ar[0] === L) { const api = function () { p(api, arguments); }; const namespace = ar[1]; api.q = api.q || []; if (typeof namespace === "string") { cal.ns[namespace] = cal.ns[namespace] || api; p(cal.ns[namespace], ar); p(cal, ["initNamespace", namespace]); } else p(cal, ar); return; } p(cal, ar); }; })(window, "https://cal.shopwisdom.ca/embed/embed.js", "init");
Cal("init", { origin: "https://cal.shopwisdom.ca" });
(function(){var d=false;function go(){if(d)return;d=true;Cal("init",{origin:"https://cal.shopwisdom.ca"});}var ev=["pointerdown","mousemove","touchstart","scroll","keydown"];function on(){go();ev.forEach(function(e){window.removeEventListener(e,on);});}ev.forEach(function(e){window.addEventListener(e,on,{passive:true});});})();
</script>
<!-- Motion: reveal-on-scroll + stagger + open-o + persistent CTA. Gated on html.has-motion. -->