is worth. Fear is what keeps it locked up."
Replaces "New systems don't fail on the tech. They fail on the people."
(Mike: slogan must prove understanding of worthiness, obsolescence fear,
modern leadership; derived from the Mollick judgment-appreciation thesis
via the resistance-personas work, own expression.)
- H1, meta description, JSON-LD slogan, og:image:alt
- OG card headline re-set (3 lines @62px) + PNG re-rendered
- Statement band closes on the door out: "nobody who's teaching is obsolete"
- Bonus: fixed two leftover "in a/your shop" -> "business" (canon) in meta +
JSON-LD + llms.txt
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
B612 Mono 400/700 + DM Sans 700 downloaded to assets/fonts; @font-face in
inga.css / style.css; preloads replace the render-blocking Google stylesheet.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Self-hosted woff2 (8 latin faces, subset, font-display swap), preload H1/body faces; removed Google Fonts link. Cal embed now loads on first interaction, not page load. Re-encoded mobile hero 1.9MB->0.48MB. A11y: eyebrow size up to 0.72rem + amber text -> amber-deep.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Per a brand-voice review of the 'systems are the easy part' pitch: new hero H1; rigor cue added to the lead ('a clear method, and the people skill to make it land') so the page carries rigor AND soul above the fold; problem eyebrow changed to 'Where change actually breaks' (off the consultant axis Dale distrusts); tightened the emph line. Synced meta description + JSON-LD slogan to the new hero. Regenerated the OG share card (og-card.svg re-lettered, og-card.png re-rasterized via Chrome headless).
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Swap the desktop hero loop from the shared waves to a full-frame particle cloud
(AdobeStock_999841648, transcoded to ~4.3MB H.264) so OC and the Inga mirror no
longer share a graphic. The cloud covers the whole frame (fills the hero, no blank
top), and opacity goes .35 -> .55 so it reads as a present fill. Mobile keeps C.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Desktop swaps to the flowing thin-line waves (they blend clean against the cream;
C's cool-gray background never did) with the Manus-style left-edge paper fade
restored. Mobile keeps the C loop Mike approved (rotated 90deg, centered, tinted).
JS chooses the source by viewport at load. Drop the unused comparison clips.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Point hero-loop.mp4 at Option C (AdobeStock_1899613703, 1080p, ~2MB). Existing
treatment already fills the bg (object-fit cover) and rotates 90deg CW on mobile,
both at 50% opacity. Remove hero-previews.html + the spare preview-a/b/c clips.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
- Revert the scale/translate zoom that softened the loop and pulled it off the
edges; back to full-cover (full res). Re-encoded current loop at 1080p (2.4MB).
- Keep the 50% opacity lightening. Mobile loop back to centered (left:50%).
- theme-color -> navy (#0f1729) so the mobile address-bar UI is dark blue, not amber.
- Add hero-previews.html: 4 hero options (current + A/B/C) at 50%, full-cover, noindex,
for side-by-side comparison. Preview videos are temporary.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Replace the spheres with AdobeStock_1457104053 — abstract flowing wave/particle
field on near-white (blends into paper). Optimized 60MB->1.1MB H.264 (1280x720,
crf 25, faststart). Dropped the webm: VP9 came out larger than H.264 for this
thin-line content, and H.264 plays everywhere, so a single mp4 source is smaller
and universal.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Transcoded the VP9 webm to H.264 mp4 (~220KB) and add it as a second <source>
after the webm — modern browsers take the smaller VP9, pre-2021 Safari/iOS fall
back to mp4. JS appends both sources before load().
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Bring back the reference's hero ambient — text left, looping WebM right — but
fixed: self-hosted (62KB, off Manus's S3), poster-first with a paper-tinted
container so it's NEVER blank, and loaded via JS only when appropriate (skipped
on Save-Data and prefers-reduced-motion; poster stays if autoplay is blocked).
No autoplay attribute = no surprise download. Poster image added next.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Swap nav/footer logos for the updated black/white lockups (Asset 34/36); add
outline variants + the standalone open-o mark to the brand set. Rebuild the
favicon on the distinctive off-center open-o (paper on navy) instead of the
generic centered ring.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
The IAS/OnDek before-after testimonials praise tool delivery, which is SW's
domain — and SW already hosts them in text at #results. Remove the OC 'Proof,
from the field' section + its assets; OC's proof should be human-change work.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Two case studies pulled from the reference build: Innovative Aluminum Systems
(dealer pricing tool) and OnDek Vinyl Worx (customer order form), each showing a
before/after screenshot pair plus the client's quote and headshot. Side-by-side
with an arrow on desktop; stacks with the arrow hidden on mobile. Framed to OC's
adoption thesis (systems stick because the people were brought along). Assets in
assets/work/ + assets/people/.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Brand-accurate 1200x630 OG card (paper bg, navy serif headline, amber accent,
navy footer band). Wires og:image/twitter:image so shared links render a card
on LinkedIn/iMessage/Slack instead of a blank preview. SVG source kept alongside.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
mike
Michael Victory