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OC pitch refresh: 'New systems don't fail on the tech. They fail on the people' + brand-review fixes

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Per a brand-voice review of the 'systems are the easy part' pitch: new hero H1; rigor cue added to the lead ('a clear method, and the people skill to make it land') so the page carries rigor AND soul above the fold; problem eyebrow changed to 'Where change actually breaks' (off the consultant axis Dale distrusts); tightened the emph line. Synced meta description + JSON-LD slogan to the new hero. Regenerated the OG share card (og-card.svg re-lettered, og-card.png re-rasterized via Chrome headless).

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
This commit is contained in:
Michael Victory
2026-06-25 06:06:35 -07:00
parent c92f3b1064
commit 090757152f
3 changed files with 10 additions and 9 deletions
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assets/og-card.svg
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@@ -7,11 +7,12 @@
<image href="brand/oc-logo.svg" x="80" y="50" width="175" height="62"/>
<!-- eyebrow -->
<text x="82" y="292" font-family="'DM Sans', system-ui, sans-serif" font-size="22" letter-spacing="4" fill="#7a6f5d">THE HUMAN SIDE OF CHANGE</text>
<text x="82" y="240" font-family="'DM Sans', system-ui, sans-serif" font-size="22" letter-spacing="4" fill="#7a6f5d">THE HUMAN SIDE OF CHANGE</text>
<!-- headline -->
<text x="78" y="378" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="86" fill="#0f1729">The systems are the</text>
<text x="78" y="470" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="86" font-style="italic" fill="#e89b1c">easy part.</text>
<text x="78" y="326" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="70" fill="#0f1729">New systems don't fail</text>
<text x="78" y="410" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="70" fill="#0f1729">on the tech.</text>
<text x="78" y="494" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="70" font-style="italic" fill="#e89b1c">They fail on the people.</text>
<!-- footer band -->
<rect x="0" y="558" width="1200" height="72" fill="#0f1729"/>
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