Exit band: drop 'worth paying for' (negative connotation) — 'holds its value without them'; 'a new owner' → 'the next owner' (covers family/management handovers too)

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
2026-08-05 07:10:10 -07:00
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      <p class="eyebrow">Why it's worth more</p>
      <h2>Captured know&#8209;how isn't just safer. It's worth <em>more.</em></h2>
-      <p>When the person who knows how you really quote, price, and keep customers is the one closest to retirement, that knowledge is worth money — and right now it isn't written down, and it isn't yours to keep. We turn it into a cookbook the business owns — the documented DNA of how the place actually works — before it moves on with someone. Buyers, and the advisors who help owners sell, look for exactly this: documented, transferable know&#8209;how is what turns a company that depends on one person into one worth paying for. A business that can hand a new owner the cookbook is worth more than one that hands over a login.</p>
+      <p>When the person who knows how you really quote, price, and keep customers is the one closest to retirement, that knowledge is worth money — and right now it isn't written down, and it isn't yours to keep. We turn it into a cookbook the business owns — the documented DNA of how the place actually works — before it moves on with someone. Buyers, and the advisors who help owners sell, look for exactly this: documented, transferable know&#8209;how is what turns a company that depends on one person into one that holds its value without them. A business that can hand the next owner the cookbook is worth more than one that hands over a login.</p>
      <p class="emph">Could the office run for three months without your most knowledgeable person? Buyers ask exactly that — and when the answer is &ldquo;yes, it's captured, and it's ours,&rdquo; your business is worth more.</p>
      <p><a class="card-link" href="vacation-test.html">Take the two&#8209;minute Vacation Test &#8594;</a></p>
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