From f0f313c77f804784a513968689f50a5faa721a79 Mon Sep 17 00:00:00 2001 From: Michael Victory Date: Wed, 10 Jun 2026 19:45:12 -0700 Subject: [PATCH] =?UTF-8?q?Shop=20Wisdom=20site=20v1=20=E2=80=94=20copy=20?= =?UTF-8?q?adapted=20from=20opencommunications.consulting?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit --- index.html | 208 +++++++++++++++++++++++++++++++++++++++++++++++++++++ style.css | 183 ++++++++++++++++++++++++++++++++++++++++++++++ 2 files changed, 391 insertions(+) create mode 100644 index.html create mode 100644 style.css diff --git a/index.html b/index.html new file mode 100644 index 0000000..378042a --- /dev/null +++ b/index.html @@ -0,0 +1,208 @@ + + + + + +Shop Wisdom | Practical AI & Web Tools for Established Businesses + + + + + +
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Practical AI & web tools for established businesses

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I help owner‑operators 50 and up move into the AI era with confidence.

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Practical tools. Captured wisdom. Real partnership.

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+ Book a fit call — free, no pitch + See the work +
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The moment your business is in

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Much of the work is running on processes built a decade ago — pricelists in Excel, quotes built manually, knowledge that lives in one or two heads. And now the new pressure: AI changing everything, fast, with most of the noise about it built to either sell you something or scare you.

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Your people are more capable than their current tools allow. Your business holds wisdom that exists nowhere else. The work is figuring out which tools are worth trusting, which problems are worth solving, and how to bring AI in without losing what made the business work in the first place.

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The AI moment isn't really about technology. It's about what you protect, what you preserve, and what you build next.

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We work differently

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The default approach — automation for cost reduction, AI as a sales pitch, delivered through tools you'll never own — leaves businesses anxious and people sidelined.

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People stay essential

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AI used well makes people more capable, not less needed. We design integrations that respect the judgment your team has earned.

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Wisdom over speed

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Wisdom is a slower technology than intelligence. We work at the pace good work requires, not the pace the hype cycle demands.

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You own everything

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Every tool we build, every system we design — you own it completely. No retainers, no lock‑in, no subscriptions you can't escape.

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One person, accountable

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The person you talk to is the person doing the work. No pipelines, no account managers, no chatbots between you and the help you need.

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The work

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Five types of work. All of them start with understanding your actual problem before suggesting a solution.

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Personal AI practice

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Most AI advice is written for people who already understand the tools. This isn't that. A personal session designed around your specific work and what you're trying to do — whether you're a business owner, a professional, or someone who just wants to stop feeling behind. We figure out where AI genuinely helps you, what tools fit how you actually think, and what habits will stick. Includes a 30‑day follow‑up to see what stuck, what didn't, and what to adjust.

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From static to smart

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Most small businesses are running on processes built for a world a decade behind. Pricelists in Excel. Catalogues in PDF. Order forms printed and faxed. These tools work — until they don't, and until the person who knows how to use them isn't there. We take what you have and turn it into a searchable, shareable, hosted web tool your team and customers can access from anywhere. The logic stays the same. The friction disappears.

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Custom web tools

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Phone‑tag quoting. Email‑chain approvals. Clipboard scheduling. These workflows depend on one person knowing where everything is — and they break the moment that person is unavailable. We replace them with guided online systems that get the right answer without back‑and‑forth. Your customers and partners self‑serve. Your staff focus on work that actually needs them.

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Measured AI integration No hype · No lock‑in

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AI is genuinely useful in a narrow set of situations. It's also genuinely overhyped in most others. I'll tell you which is which before we start — and I'll tell you what it can't do, not just what it can. We add AI to your existing tools only where it saves real time, makes real decisions clearer, or protects work your team is already doing well. No proprietary platforms. No black boxes.

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Wisdom preservation Knowledge transfer · Succession

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Before your best people retire — or before you sell the business — encode the judgment that lives in their heads. The shortcuts. The warnings. The feel for when something's off. The institutional knowledge that exists nowhere else. We document that expertise and build it into tools your team can use long after the experts are gone — decision guides, diagnostic tools, training systems.

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The value of a business isn't just its revenue — it's the knowledge that makes the revenue possible. We help you capture that before the transition, so the business retains its value after you step away. For owners thinking about exit: this work is one of the most direct ways to protect the value of what you've built.

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Often delivered in collaboration with a leadership coach, where the human side of transition needs as much care as the technical side.

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All projects include full documentation and a handover session. You will never be dependent on me to keep your tool running.

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Client results

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Real projects. Real clients. The before and after of replacing manual processes with intelligent web tools.

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Dealer pricing: from emailed workbook to live catalog

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Before — dealer pricing lived in a multi‑tab Excel workbook that was emailed to resellers on request. Dealers had to manually calculate their own pricing, and any discount change meant redistributing the file. Staff spent significant time fielding calls from dealers who couldn't find what they needed.

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After — a hosted dealer pricing tool with real‑time discount logic, profile‑based pricing tiers, product filtering, and a built‑in order builder with export and email summary. Dealers access it directly — no file to download, no call required.

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"We've been imagining something like this for years. Our catalog used to live in a spreadsheet we'd email back and forth — now our dealers can filter products, build orders in their own pricing, and send them through electronically. Mike built exactly what we needed."

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Order forms: from printed sheet to guided system

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Before — the customer order form was a printed Excel sheet with basic formulas. Sales reps filled it in manually, calculated totals by hand, and emailed or faxed it in. The process was error‑prone, slow, and entirely dependent on one person knowing where everything was.

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After — a hosted web order form with multiple pricing tiers, a pattern selector with live unit pricing, cut‑length calculators, and a print‑ready summary. Orders are submitted electronically — no phone call, no fax, no manual calculation.

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"I've been in this industry long enough to be skeptical of tech promises. This wasn't that. Michael took the time to understand our process first, then built something that fits. It's a massive leap forward for us."

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Have a spreadsheet or process that needs the same treatment? Start with a conversation.

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How it works

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Every step explained. Every decision yours to approve. No black boxes, no surprises — a transparent process from first call to final handoff.

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    A free fit call

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    A short conversation to see if there's a match. You describe what's slowing you down. I give you an honest read on whether I can help. No pitch, no obligation. If it's not the right match, I'll tell you honestly and point you somewhere that can help.

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    A paid discovery session

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    If there's a fit, a focused 90‑minute working meeting where we map the real problem, identify what's worth solving first, and outline what a solution would look like. You leave with a written recommendation, whether or not we work together further.

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    A fixed‑scope proposal

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    You know exactly what gets built, what it costs, and what you own at the end — before any work begins. The proposal is written in plain language, not technical jargon. Scope changes are a conversation, not a surprise invoice.

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    A deliverable you own

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    The work moves in iterative cycles with regular review meetings. At the end: hosted, documented, and yours. Full documentation and a walkthrough session. Update it, share it, use it — without ever calling me again. Unless you want to. Ongoing support is available, but never required.

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About

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Michael Victory — Principal, Shop Wisdom

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I've spent 25 years inside small and mid‑sized businesses, including 13 years building long‑term partnerships across a dealer network, and the last several years training non‑technical people to use modern tools well. I know what it looks like when good people are slowed down by tools that were never built for how they actually work.

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I started this practice because I kept seeing the same gap: the distance between what a business needs and what technology vendors were willing to build honestly and affordably. Most consultants either over‑engineer the solution or under‑explain the cost. I've been on the receiving end of both.

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I use modern tools — including AI — to build faster and at lower cost than traditional development. I'll always tell you how something was built and what it can't do. No mystification, no inflated promises. And I'll tell you if you don't need me. That conversation costs nothing and saves everyone time.

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Honest about fit

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Shop Wisdom isn't for everyone. We're probably not the right fit for:

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  • Businesses looking to cut headcount through automation. AI used to make people redundant isn't what we do.
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  • Anyone who wants a vendor forever. If you want to pay someone monthly to keep your system running, there are plenty of SaaS products. We're not one of them.
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  • Anyone looking for a Super Bowl AI strategy. No hype, no transformation slides, no buzzwords. Just specific work with measurable outcomes.
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  • Businesses where the people problems run deeper than systems. Tools amplify what's already there. If trust is missing, software won't fix it.
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If any of that describes you, we're probably not the right fit — and being honest now saves us both time.

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Start with a conversation

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No pitch. No proposal until we've had a real conversation. Describe the friction — even roughly. The more context you share, the more useful our first conversation will be.

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I read every message personally and usually reply within one business day. If your problem isn't something I can help with, I'll tell you honestly — and point you somewhere that can.

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Email Michael

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The first call is free and commits you to nothing.

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+ + + + + diff --git a/style.css b/style.css new file mode 100644 index 0000000..2a8db1d --- /dev/null +++ b/style.css @@ -0,0 +1,183 @@ +:root { + --ink: #21262b; + --ink-soft: #4a525a; + --paper: #faf7f2; + --panel: #ffffff; + --line: #e3ddd2; + --steel: #2c5d7c; + --steel-deep: #1e4258; + --amber: #b9742a; + --max: 1080px; +} + +* { box-sizing: border-box; } + +html { scroll-behavior: smooth; } + +body { + margin: 0; + background: var(--paper); + color: var(--ink); + font-family: Georgia, 'Times New Roman', serif; + font-size: 19px; + line-height: 1.65; +} + +.wrap { max-width: var(--max); margin: 0 auto; padding: 0 24px; } +.wrap.narrow { max-width: 780px; } + +h1, h2, h3 { font-family: Georgia, serif; font-weight: 700; line-height: 1.2; color: var(--ink); } +h2 { font-size: 2rem; margin: 0 0 0.5em; } +h3 { font-size: 1.25rem; margin: 0 0 0.4em; } + +a { color: var(--steel); } + +/* Header */ +.site-header { + background: var(--paper); + border-bottom: 1px solid var(--line); + position: sticky; 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max-width: 18em; margin: 0 0 0.4em; } +.hero-sub { font-size: 1.3rem; color: var(--ink-soft); margin: 0 0 1.6em; } +.hero-actions { display: flex; gap: 14px; flex-wrap: wrap; } + +.btn { + display: inline-block; background: var(--steel); color: #fff; + font-family: Verdana, Geneva, sans-serif; font-size: 0.9rem; + padding: 14px 26px; border-radius: 4px; text-decoration: none; +} +.btn:hover { background: var(--steel-deep); } +.btn.ghost { background: transparent; color: var(--steel); border: 1px solid var(--steel); } +.btn.ghost:hover { background: #eef3f6; } + +/* Sections */ +section { padding: 70px 0; } +section:nth-of-type(even) { background: var(--panel); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); } +.section-intro { color: var(--ink-soft); max-width: 46em; margin-top: 0; } + +.pull { + font-size: 1.35rem; font-style: italic; color: var(--steel-deep); + border-left: 4px solid var(--amber); padding-left: 20px; margin-top: 1.6em; +} + +/* Principles */ +.grid.four { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; margin-top: 36px; } +.card { + background: var(--panel); border: 1px solid var(--line); border-radius: 6px; + padding: 24px; +} +.card h3 { font-size: 1.05rem; color: var(--steel-deep); } +.card p { font-size: 0.95rem; margin: 0; color: var(--ink-soft); } + +/* Services */ +.service { border-top: 1px solid var(--line); padding: 30px 0; max-width: 56em; } +.service:first-of-type { border-top: 0; } +.service h3 { font-size: 1.3rem; } +.service .tag { + font-family: Verdana, Geneva, sans-serif; font-size: 0.68rem; vertical-align: middle; + text-transform: uppercase; letter-spacing: 0.1em; color: var(--amber); + border: 1px solid var(--amber); border-radius: 3px; padding: 3px 8px; margin-left: 10px; +} +.service.flagship { + background: #f4efe6; border: 1px solid #e0d5bf; border-radius: 8px; + padding: 30px; margin-top: 10px; +} +.service .note { font-size: 0.95rem; color: var(--ink-soft); font-style: italic; } +.reassure { margin-top: 34px; font-style: italic; color: var(--ink-soft); } + +/* Case studies */ +.case { max-width: 56em; padding: 26px 0; border-top: 1px solid var(--line); } +.case:first-of-type { border-top: 0; } +blockquote { + margin: 1.2em 0 0; padding: 18px 24px; background: var(--paper); + border-left: 4px solid var(--steel); border-radius: 0 6px 6px 0; +} +blockquote p { margin: 0; font-style: italic; color: var(--ink-soft); } + +/* Process */ +.steps { list-style: none; counter-reset: step; margin: 36px 0 0; padding: 0; } +.steps li { + counter-increment: step; position: relative; + padding: 0 0 34px 70px; +} +.steps li::before { + content: counter(step); + position: absolute; left: 0; top: 0; + width: 46px; height: 46px; border-radius: 50%; + background: var(--steel); color: #fff; + font-family: Verdana, Geneva, sans-serif; font-weight: bold; font-size: 1.1rem; + display: flex; align-items: center; justify-content: center; +} +.steps li:not(:last-child)::after { + content: ""; position: absolute; left: 22px; top: 50px; bottom: 6px; + width: 2px; background: var(--line); +} +.steps p { color: var(--ink-soft); margin: 0; } + +/* About */ +.about-name { + font-family: Verdana, Geneva, sans-serif; font-size: 0.85rem; + text-transform: uppercase; letter-spacing: 0.12em; color: var(--amber); +} + +/* Fit */ +.notfor { list-style: none; margin: 30px 0; padding: 0; } +.notfor li { + padding: 16px 0 16px 34px; position: relative; color: var(--ink-soft); + border-top: 1px solid var(--line); +} +.notfor li::before { content: "✕"; position: absolute; left: 4px; color: var(--amber); font-weight: bold; } +.notfor strong { color: var(--ink); } + +/* Contact */ +.contact { text-align: center; } +.contact .section-intro, .contact p { margin-left: auto; margin-right: auto; } +.contact-action { margin: 2em 0 0.8em; } +.contact-promise { font-style: italic; color: var(--ink-soft); font-size: 0.95rem; } + +/* Footer */ +.site-footer { + background: var(--ink); color: #b9bfc6; + padding: 50px 0; text-align: center; + font-family: Verdana, Geneva, sans-serif; font-size: 0.82rem; +} +.site-footer p { margin: 6px 0; } +.footer-brand { font-family: Georgia, serif; font-size: 1.3rem; color: #fff; margin-bottom: 14px !important; } +.footer-brand span { color: var(--amber); } +.footer-legal { margin-top: 18px !important; color: #8a929b; } + +/* Responsive */ +@media (max-width: 900px) { + .grid.four { grid-template-columns: repeat(2, 1fr); } + .hero h1 { font-size: 2.1rem; } +} +@media (max-width: 640px) { + body { font-size: 17px; } + .site-nav a:not(.nav-cta) { display: none; } + .grid.four { grid-template-columns: 1fr; } + .hero { padding: 56px 0 44px; } + section { padding: 48px 0; } +}