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       <p class="eyebrow">Knowledge continuity · for the office that runs the shop</p>
       <h1>Your best people are retiring. Their know&#8209;how doesn't <em>have to.</em></h1>
-      <p class="lead">We don't just install AI. Before that know&#8209;how retires with them, we turn the pricing instincts, the fixes, the hard&#8209;won judgment in their heads into a cookbook your business owns — and systems your whole crew can run on. The tools will change; the cookbook is yours for good. We stay on to keep it true.</p>
+      <p class="lead">We don't just install AI. Before that know&#8209;how retires with them, we turn the pricing instincts, the fixes, the hard&#8209;won judgment in their heads into a cookbook your business owns — and systems your whole crew can run on. The tools will change. The cookbook doesn&#8217;t retire. We stay on to keep it true.</p>
       <div class="actions">
         <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a fit call — free, no pitch</a>
         <a class="btn link" href="#results">See client results</a>