SW copy: recurring offer = "System Care" + reframe the lock-in not-for bullet

Recurring card → System Care: a space on the Canadian sovereign server hosting the
client's tools, kept healthy on a quarterly/monthly/weekly cadence, with tech-currency
feedback; ownership + cancel-anytime preserved. Not-for bullet retargets the disqualifier
from "ongoing help" to "lock-in / a black box to rent" — stops turning away the recurring
revenue. Full model: projects/shopwisdom/SW-REVENUE-MODEL.md.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

index.html

@@ -150,10 +150,10 @@
         </div>
         <div class="card feature">
           <span class="step-k">Keep it handled · Recurring</span>
-          <span class="card-tag">The Continuity Partner</span>
+          <span class="card-tag">System Care</span>
-          <h3>I stay on, so you never face this again</h3>
+          <h3>Your tools, kept running — on Canadian soil</h3>
-          <p>Continuity isn't a one&#8209;time job. I stay on: capture the next person before they leave, bring new hires up to speed on the system, and keep everything current. Quarterly, on a simple retainer. This is where most shops finally stop firefighting.</p>
+          <p>Everything I build lives in your own space on my Canadian sovereign server — hosting, infrastructure, and running costs handled. From there I keep it healthy with regular check&#8209;ups — quarterly, monthly, or weekly, depending on how hard you lean on it — and flag the new tech worth folding in, so it never quietly falls behind. When a key person heads for the door, I help capture the next one too. You own everything; walk away anytime and it all comes with you.</p>
-          <p class="outcome">Continuity stays handled — forever, not once.</p>
+          <p class="outcome">The system stays alive, current, and improving — never frozen the day I leave.</p>
         </div>
       </div>
       <p class="reassure">Everything I build comes with full documentation and a handover session. You'll never be dependent on me to keep it running.</p>
@@ -273,7 +273,7 @@
       <p class="section-intro">ShopWisdom is probably not the right fit if you're:</p>
       <ul class="notfor">
         <li><strong>Looking to cut headcount through automation.</strong> AI used to make people redundant isn't what I do.</li>
-        <li><strong>After a vendor forever.</strong> If you want to pay someone monthly just to keep your system running, there are plenty of SaaS products. I'm not one of them — the Continuity Partner keeps your knowledge current; it doesn't hold your tools hostage.</li>
+        <li><strong>Shopping for a black box to rent forever.</strong> You own everything I build — hosted in your own space on Canadian soil, yours to take anytime. I'll keep it running and current if you want that (it's called System Care), but it's a choice, never a leash. I don't do lock&#8209;in.</li>
         <li><strong>Shopping for a Super Bowl AI strategy.</strong> No hype, no transformation slides, no buzzwords. Just specific work with measurable outcomes.</li>
         <li><strong>Facing people problems that run deeper than systems.</strong> Tools amplify what's already there. If trust is missing, software won't fix it — though that's exactly what my other practice, <a href="https://www.opencommunications.consulting/">Open Communications</a>, takes on.</li>
       </ul>