diff --git a/index.html b/index.html
index ac37570..2d97e8a 100644
--- a/index.html
+++ b/index.html
@@ -53,7 +53,7 @@
       <a href="#process">How it works</a>
       <a href="#about">About</a>
       <a class="tel nav-phone" data-p1="778" data-p2="985" data-p3="6736" href="#contact" aria-label="Call Shop Wisdom">778&#8209;985&#8209;OPEN</a>
-      <a class="nav-cta" href="#contact">Book a call</a>
+      <a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a call</a>
     </nav>
     <button class="nav-toggle" id="navToggle" aria-label="Open menu" aria-expanded="false">
       <svg class="nav-toggle-icon" viewBox="0 0 32 32" aria-hidden="true">
@@ -70,7 +70,7 @@
   <a href="#process">How it works</a>
   <a href="#about">About</a>
   <a class="tel" data-p1="778" data-p2="985" data-p3="6736" href="#contact">Call 778&#8209;985&#8209;OPEN (6736)</a>
-  <a class="nav-cta" href="#contact">Book a call</a>
+  <a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a call</a>
 </div>
 
 <main id="top">
@@ -81,7 +81,7 @@
       <h1>Your best people are retiring. Their know&#8209;how doesn't have to.</h1>
       <p class="hero-sub">Before your veterans walk out the door, we turn what's in their heads into systems your whole shop can use.</p>
       <div class="hero-actions">
-        <a class="btn" href="#contact">Book a fit call — free, no pitch</a>
+        <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a fit call — free, no pitch</a>
         <a class="btn ghost" href="#results">See client results</a>
       </div>
       <p class="hero-call">or call <a class="tel" data-p1="778" data-p2="985" data-p3="6736" href="#contact">778&#8209;985&#8209;OPEN (6736)</a></p>
@@ -320,5 +320,11 @@
 })();
 </script>
 
+<!-- Cal.com booking embed (opens the booking popup on-brand; href is the no-JS fallback) -->
+<script>
+(function (C, A, L) { let p = function (a, ar) { a.q.push(ar); }; let d = C.document; C.Cal = C.Cal || function () { let cal = C.Cal; let ar = arguments; if (!cal.loaded) { cal.ns = {}; cal.q = cal.q || []; d.head.appendChild(d.createElement("script")).src = A; cal.loaded = true; } if (ar[0] === L) { const api = function () { p(api, arguments); }; const namespace = ar[1]; api.q = api.q || []; if (typeof namespace === "string") { cal.ns[namespace] = cal.ns[namespace] || api; p(cal.ns[namespace], ar); p(cal, ["initNamespace", namespace]); } else p(cal, ar); return; } p(cal, ar); }; })(window, "https://cal.shopwisdom.ca/embed/embed.js", "init");
+Cal("init", { origin: "https://cal.shopwisdom.ca" });
+</script>
+
 </body>
 </html>