diff --git a/og-card.png b/og-card.png
index 3d3cf62..297ca7d 100644
Binary files a/og-card.png and b/og-card.png differ
diff --git a/og-card.svg b/og-card.svg
index 41f1405..846c9f4 100644
--- a/og-card.svg
+++ b/og-card.svg
@@ -30,6 +30,9 @@
   <text x="78" y="362" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="66" fill="#0f1729">Your best people are retiring.</text>
   <text x="78" y="442" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="66" font-style="italic" fill="#0f1729">Their know-how <tspan fill="#1660c4">doesn&#8217;t have to.</tspan></text>
 
+  <!-- value line (continuity = sale value) -->
+  <text x="80" y="508" font-family="'DM Sans', system-ui, sans-serif" font-size="25" letter-spacing="0.5" fill="#7a6f5d">Captured, owned know-how — worth more to your team, and to a buyer.</text>
+
   <!-- footer band -->
   <rect x="0" y="558" width="1200" height="72" fill="#0f1729"/>
   <circle cx="94" cy="595" r="7" fill="#1660c4"/>