Perf: self-host fonts (drop render-blocking Google Fonts) + defer Cal + viewport-aware lighter mobile hero

Self-hosted woff2 (8 latin faces, subset, font-display swap), preload H1/body; removed Google Fonts link. Cal embed loads on first interaction. New 0.31MB mobile hero served at <=760px (was one 0.8MB file to all viewports). A11y: eyebrow up to 0.72rem.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

index.html

@@ -5,9 +5,10 @@
 <meta name="viewport" content="width=device-width, initial-scale=1">
 <title>Shop Wisdom | Keep What Your Best People Know — for Canadian Manufacturers</title>
 <meta name="description" content="Your best people are retiring. I help Canadian manufacturers capture the know-how that lives in a few heads, build it into systems the whole shop can run on, and stay on to keep it that way. You own everything — and it stays in Canada.">
-<link rel="preconnect" href="https://fonts.googleapis.com">
+<link rel="preload" href="assets/fonts/playfair-400.woff2" as="font" type="font/woff2" crossorigin>
-<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
+<link rel="preload" href="assets/fonts/playfair-400i.woff2" as="font" type="font/woff2" crossorigin>
-<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;700&family=Lora:ital,wght@0,400;0,500;1,400&family=Playfair+Display:ital,wght@0,400;0,700;1,400&display=swap">
+<link rel="preload" href="assets/fonts/dmsans-400.woff2" as="font" type="font/woff2" crossorigin>
+<link rel="preload" href="assets/fonts/lora-400.woff2" as="font" type="font/woff2" crossorigin>
 <link rel="stylesheet" href="style.css">
 <meta name="robots" content="index,follow">
 <meta name="theme-color" content="#f7f4ef">
@@ -139,9 +140,7 @@
 <main id="top">
 
   <section class="hero band light" data-bg="light">
-    <video class="hero-video" autoplay muted loop playsinline poster="assets/hero/hero-poster.jpg" aria-hidden="true">
+    <video class="hero-video" autoplay muted loop playsinline preload="none" poster="assets/hero/hero-poster.jpg" aria-hidden="true" data-src-desktop="assets/hero/hero.mp4" data-src-mobile="assets/hero/hero-mobile.mp4"></video>
-      <source src="assets/hero/hero.mp4" type="video/mp4" />
-    </video>
     <div class="wrap hero-wrap"><div class="hero-col">
       <p class="eyebrow">Knowledge continuity · for Canadian manufacturers</p>
       <h1>Your best people are retiring. Their know&#8209;how doesn't <em>have to.</em></h1>
@@ -515,10 +514,26 @@
 })();
 </script>
 
+<!-- Hero ambient loop: viewport-aware source (light mobile encode), poster-first; skipped on Save-Data / reduced-motion -->
+<script>
+(function () {
+  var hv = document.querySelector('.hero-video');
+  if (!hv) return;
+  var conn = navigator.connection || {};
+  if (conn.saveData === true) return;
+  if (window.matchMedia('(prefers-reduced-motion: reduce)').matches) return;
+  var isMobile = window.matchMedia('(max-width: 760px)').matches;
+  var src = hv.getAttribute(isMobile ? 'data-src-mobile' : 'data-src-desktop');
+  if (!src) return;
+  var s = document.createElement('source'); s.src = src; s.type = 'video/mp4'; hv.appendChild(s);
+  hv.load();
+})();
+</script>
+
 <!-- Cal.com booking embed (opens the booking popup on-brand; href is the no-JS fallback) -->
 <script>
 (function (C, A, L) { let p = function (a, ar) { a.q.push(ar); }; let d = C.document; C.Cal = C.Cal || function () { let cal = C.Cal; let ar = arguments; if (!cal.loaded) { cal.ns = {}; cal.q = cal.q || []; d.head.appendChild(d.createElement("script")).src = A; cal.loaded = true; } if (ar[0] === L) { const api = function () { p(api, arguments); }; const namespace = ar[1]; api.q = api.q || []; if (typeof namespace === "string") { cal.ns[namespace] = cal.ns[namespace] || api; p(cal.ns[namespace], ar); p(cal, ["initNamespace", namespace]); } else p(cal, ar); return; } p(cal, ar); }; })(window, "https://cal.shopwisdom.ca/embed/embed.js", "init");
-Cal("init", { origin: "https://cal.shopwisdom.ca" });
+(function(){var d=false;function go(){if(d)return;d=true;Cal("init",{origin:"https://cal.shopwisdom.ca"});}var ev=["pointerdown","mousemove","touchstart","scroll","keydown"];function on(){go();ev.forEach(function(e){window.removeEventListener(e,on);});}ev.forEach(function(e){window.addEventListener(e,on,{passive:true});});})();
 </script>
 
 <!-- Motion: reveal-on-scroll + stagger + open-o divider + persistent CTA. Gated on html.has-motion. -->

style.css

@@ -1,3 +1,12 @@
+@font-face{font-family:'DM Sans';font-style:normal;font-weight:400;font-display:swap;src:url('assets/fonts/dmsans-400.woff2') format('woff2')}
+@font-face{font-family:'DM Sans';font-style:normal;font-weight:500;font-display:swap;src:url('assets/fonts/dmsans-500.woff2') format('woff2')}
+@font-face{font-family:'Lora';font-style:normal;font-weight:400;font-display:swap;src:url('assets/fonts/lora-400.woff2') format('woff2')}
+@font-face{font-family:'Lora';font-style:normal;font-weight:500;font-display:swap;src:url('assets/fonts/lora-500.woff2') format('woff2')}
+@font-face{font-family:'Lora';font-style:italic;font-weight:400;font-display:swap;src:url('assets/fonts/lora-400i.woff2') format('woff2')}
+@font-face{font-family:'Playfair Display';font-style:normal;font-weight:400;font-display:swap;src:url('assets/fonts/playfair-400.woff2') format('woff2')}
+@font-face{font-family:'Playfair Display';font-style:normal;font-weight:700;font-display:swap;src:url('assets/fonts/playfair-700.woff2') format('woff2')}
+@font-face{font-family:'Playfair Display';font-style:italic;font-weight:400;font-display:swap;src:url('assets/fonts/playfair-400i.woff2') format('woff2')}
+
 :root {
   --paper: #f7f4ef;
   --paper-2: #efebe3;
@@ -49,7 +58,7 @@ strong { font-weight: 500; color: var(--ink); }
 
 /* Eyebrow with steel dash */
 .eyebrow {
-  font-family: 'DM Sans', sans-serif; font-size: 0.66rem; font-weight: 400;
+  font-family: 'DM Sans', sans-serif; font-size: 0.72rem; font-weight: 400;
   text-transform: uppercase; letter-spacing: 0.18em; color: var(--accent);
   margin: 0 0 24px; display: flex; align-items: center;
 }