From 305834e273e2b9d4e9083c8ce0e04b240bdebd14 Mon Sep 17 00:00:00 2001
From: Michael Victory <michael@opencommunications.consulting>
Date: Tue, 7 Jul 2026 07:57:56 -0700
Subject: [PATCH] Retire the door metaphor: "before it's gone" / "leaves with
 them" / "moves on"

Covers loss as well as retirement (IAS lost its most knowledgeable person).
Hero, statement body, capture card, og/twitter descriptions.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
---
 index.html | 10 +++++-----
 1 file changed, 5 insertions(+), 5 deletions(-)

diff --git a/index.html b/index.html
index 883974b..6826cd9 100644
--- a/index.html
+++ b/index.html
@@ -17,7 +17,7 @@
 <meta property="og:type" content="website">
 <meta property="og:site_name" content="ShopWisdom">
 <meta property="og:title" content="ShopWisdom — keep what your best people know">
-<meta property="og:description" content="Your best people are retiring. We capture the know-how your business runs on — quoting, pricing, orders — and build it into systems you own outright, before it walks out the door.">
+<meta property="og:description" content="Your best people are retiring. We capture the know-how your business runs on — quoting, pricing, orders — and build it into systems you own outright, before it's gone.">
 <meta property="og:url" content="https://shopwisdom.ca/">
 <meta property="og:locale" content="en_CA">
 <meta property="og:image" content="https://shopwisdom.ca/og-card.png">
@@ -26,7 +26,7 @@
 <meta property="og:image:alt" content="ShopWisdom — your best people are retiring. Their know-how doesn't have to.">
 <meta name="twitter:card" content="summary_large_image">
 <meta name="twitter:title" content="ShopWisdom — keep what your best people know">
-<meta name="twitter:description" content="Knowledge continuity for manufacturers — before it walks out the door.">
+<meta name="twitter:description" content="Knowledge continuity for manufacturers — before it's gone.">
 <meta name="twitter:image" content="https://shopwisdom.ca/og-card.png">
 <script type="application/ld+json">
 {
@@ -144,7 +144,7 @@
     <div class="wrap hero-wrap"><div class="hero-col">
       <p class="eyebrow">Knowledge continuity · for the office that runs the shop</p>
       <h1>Your best people are retiring. Their know&#8209;how doesn't <em>have to.</em></h1>
-      <p class="lead">We don't just install AI. Before your best people walk out the door, we turn the pricing instincts, the fixes, the hard&#8209;won judgment in their heads into systems your whole business can run on — and we stay on to keep them that way.</p>
+      <p class="lead">We don't just install AI. Before it leaves with them, we turn the pricing instincts, the fixes, the hard&#8209;won judgment in their heads into systems your whole business can run on — and we stay on to keep them that way.</p>
       <div class="actions">
         <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20-min-shop-wise-meeting" data-cal-link="michaelvictory/20-min-shop-wise-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a fit call — free, no pitch</a>
         <a class="btn link" href="#results">See client results</a>
@@ -158,7 +158,7 @@
     <div class="wrap narrow reveal">
       <p class="eyebrow">The moment your business is in</p>
       <h2 class="statement-line">The real work runs on what lives in two or three people's heads. And those heads are <em>moving on.</em></h2>
-      <p>The veteran who knows how a quote really comes together, which customer needs what, the pricing call nobody else can make — it's never been written down. Here's the part nobody likes to say out loud: a business that lives in a few people's heads is worth less the day you go to sell it. Buyers see the risk even when you don't. So do your best customers — the first time a job goes sideways after someone walks out the door.</p>
+      <p>The veteran who knows how a quote really comes together, which customer needs what, the pricing call nobody else can make — it's never been written down. Here's the part nobody likes to say out loud: a business that lives in a few people's heads is worth less the day you go to sell it. Buyers see the risk even when you don't. So do your best customers — the first time a job goes sideways after someone moves on.</p>
       <p class="emph">This isn't a technology problem. It's a continuity problem — and it's fixable.</p>
     </div>
   </section>
@@ -205,7 +205,7 @@
         <div class="card">
           <span class="step-k">Fix · Capture &amp; build</span>
           <h3>Capture it — and make it usable</h3>
-          <p>We sit down with your best people, draw out what's in their heads, and build it into systems the whole crew can actually use — documented, trained, and built to last. You don't need to clean up thirty years of spreadsheets first: that mess <strong>is</strong> the knowledge, and waiting for perfect data is how it gets lost. The modern tools do the heavy lifting so it's fast and affordable — but a screen-recorder only captures the clicks. The part that matters is human, and it's the part that walks out the door: getting your veteran to open up, and capturing the judgment behind the work, not just the steps.</p>
+          <p>We sit down with your best people, draw out what's in their heads, and build it into systems the whole crew can actually use — documented, trained, and built to last. You don't need to clean up thirty years of spreadsheets first: that mess <strong>is</strong> the knowledge, and waiting for perfect data is how it gets lost. The modern tools do the heavy lifting so it's fast and affordable — but a screen-recorder only captures the clicks. The part that matters is human, and it's the part that leaves with them: getting your veteran to open up, and capturing the judgment behind the work, not just the steps.</p>
           <p class="outcome">The day your best person retires, the work doesn't stop.</p>
         </div>
         <div class="card feature">