From 2a30231b18d2ef521eee228aafdbe3fd79bb8969 Mon Sep 17 00:00:00 2001
From: Michael Victory <michael@opencommunications.consulting>
Date: Tue, 7 Jul 2026 20:31:00 -0700
Subject: [PATCH] Add "continuity = sale value" band (exit-advisor research,
 owner register)

Pays off the problem seeded in the #moment band ("worth less the day you sell")
with the payoff the page never stated: captured know-how raises what the business
is worth. Owner-plain language + the three-month "Vacation Test" question; subtle
nod to the sell-side advisor referral channel. No jargon, no price, office-not-floor.
Source: SITE-REVISION-marketing-terms-2026-07-07.md.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
---
 index.html | 9 +++++++++
 1 file changed, 9 insertions(+)

diff --git a/index.html b/index.html
index 6826cd9..7864a00 100644
--- a/index.html
+++ b/index.html
@@ -278,6 +278,15 @@
     </div>
   </section>
 
+  <section class="band alt" data-bg="light">
+    <div class="wrap narrow reveal">
+      <p class="eyebrow">Why it's worth more</p>
+      <h2>Captured know&#8209;how isn't just safer. It's worth <em>more.</em></h2>
+      <p>When the person who knows how you really quote, price, and keep customers is the one closest to retirement, that knowledge is worth money — and right now it isn't written down, and it isn't yours to keep. We turn it into something the business owns, before it moves on with someone. Buyers, and the advisors who help owners sell, look for exactly this: a company that can run without its most knowledgeable person is worth more than one that can't.</p>
+      <p class="emph">Could the office run for three months without your most knowledgeable person? Buyers ask exactly that — and when the answer is &ldquo;yes, it's captured, and it's ours,&rdquo; your business is worth more.</p>
+    </div>
+  </section>
+
   <section class="band light" data-bg="light">
     <div class="wrap narrow reveal">
       <p class="eyebrow">The honest part</p>