Per a brand-voice review of the 'systems are the easy part' pitch: new hero H1; rigor cue added to the lead ('a clear method, and the people skill to make it land') so the page carries rigor AND soul above the fold; problem eyebrow changed to 'Where change actually breaks' (off the consultant axis Dale distrusts); tightened the emph line. Synced meta description + JSON-LD slogan to the new hero. Regenerated the OG share card (og-card.svg re-lettered, og-card.png re-rasterized via Chrome headless).
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Brand-accurate 1200x630 OG card (paper bg, navy serif headline, amber accent,
navy footer band). Wires og:image/twitter:image so shared links render a card
on LinkedIn/iMessage/Slack instead of a blank preview. SVG source kept alongside.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
mike
