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Voice: sole-proprietor first person — practice "we/our" -> "I/my"

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Mike is a sole proprietor. Convert Open Communications' practice voice from "we/our"
to "I/my" (Michael) across the homepage + Inga page. Labels: "How we work" -> "How I
work"; "Who we are" -> "Who you work with" (the section lists Michael + Inga).
Collaborative "we" (you + me) and Inga's own first-person/project "we" left intact.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
This commit is contained in:
Michael Victory
2026-06-23 11:48:40 -07:00
parent 85c58b8fea
commit fda7cc434e
2 changed files with 24 additions and 24 deletions
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index.html
+17 -17
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@@ -18,7 +18,7 @@
<meta property="og:type" content="website">
<meta property="og:site_name" content="Open Communications">
<meta property="og:title" content="Open Communications — the human side of change">
<meta property="og:description" content="The human side of change for Canadian manufacturers. We help your people trust the change, share what they know, and lead through it — so the work actually sticks.">
<meta property="og:description" content="The human side of change for Canadian manufacturers. I help your people trust the change, share what they know, and lead through it — so the work actually sticks.">
<meta property="og:url" content="https://www.opencommunications.consulting/">
<meta property="og:locale" content="en_CA">
<meta property="og:image" content="https://www.opencommunications.consulting/assets/og-card.png">
@@ -56,8 +56,8 @@
</a>
<nav class="nav-links-desktop" aria-label="Main">
<a href="#problem">The problem</a>
<a href="#work">How we work</a>
<a href="#who">Who we are</a>
<a href="#work">How I work</a>
<a href="#who">Who you work with</a>
<a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
</nav>
<button class="nav-toggle" id="navToggle" aria-label="Open menu" aria-expanded="false">
@@ -71,8 +71,8 @@
</header>
<div class="nav-mobile-menu" id="navMobileMenu">
<a href="#problem">The problem</a>
<a href="#work">How we work</a>
<a href="#who">Who we are</a>
<a href="#work">How I work</a>
<a href="#who">Who you work with</a>
<a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
</div>
@@ -82,10 +82,10 @@
<div class="wrap hero-wrap"><div class="hero-col">
<p class="eyebrow">The human side of change · for Canadian manufacturers</p>
<h1>The systems are the <em>easy part.</em></h1>
<p class="lead">Getting your people to trust the change, share what they know, and lead through it — that's what decides whether any of it sticks. That's our work.</p>
<p class="lead">Getting your people to trust the change, share what they know, and lead through it — that's what decides whether any of it sticks. That's my work.</p>
<div class="actions">
<a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
<a class="btn link" href="#work">See how we work</a>
<a class="btn link" href="#work">See how I work</a>
</div>
<p class="call">or call <a class="tel" data-p1="778" data-p2="985" data-p3="6736" href="#contact">778&#8209;985&#8209;OPEN (6736)</a></p>
</div>
@@ -109,7 +109,7 @@
<div class="wrap narrow reveal">
<p class="eyebrow">One business, two sides</p>
<h2>The human side of <em>ShopWisdom.</em></h2>
<p>Open Communications is the human side of <strong>ShopWisdom</strong>. ShopWisdom builds the systems that keep a shop running when your best people leave. We make sure the people actually use them — and come through the change stronger, not fractured.</p>
<p>Open Communications is the human side of <strong>ShopWisdom</strong>. ShopWisdom builds the systems that keep a shop running when your best people leave. I make sure the people actually use them — and come through the change stronger, not fractured.</p>
<p>Same business. Same straight talk. One side works on the shop; the other works with the crew.</p>
<p class="bridge-link"><a href="https://shopwisdom.ca">See the systems side — ShopWisdom →</a></p>
</div>
@@ -118,7 +118,7 @@
<section class="band light services" data-bg="light" id="work">
<div class="wrap">
<div class="reveal">
<p class="eyebrow">How we work</p>
<p class="eyebrow">How I work</p>
<h2>The work happens in <em>three places.</em></h2>
<p class="section-intro">Depending on what's actually getting in the way.</p>
</div>
@@ -130,7 +130,7 @@
</div>
<div class="work-body">
<p>Every shop has someone whose expertise is real and hard-won and almost entirely in their head. When they leave, retire, or just get pulled in another direction, that knowledge leaves with them.</p>
<p>We work directly with those people — not to extract what they know and hand it to a system, but to help them see the value in passing it on and actually want to do it. That usually takes more than one conversation. It takes someone who can ask the right questions, earn the trust, and help them work out what letting go actually means for them.</p>
<p>I work directly with those people — not to extract what they know and hand it to a system, but to help them see the value in passing it on and actually want to do it. That usually takes more than one conversation. It takes someone who can ask the right questions, earn the trust, and help them work out what letting go actually means for them.</p>
</div>
</article>
<article class="work-item">
@@ -140,7 +140,7 @@
</div>
<div class="work-body">
<p>A change announced is not a change adopted. The people affected by it usually have something to say — about what's getting lost, about whether it'll actually work, about what they're worried won't be considered. When that stays unsaid, it surfaces later as resistance, workarounds, or quiet non-compliance.</p>
<p>We create the conditions for that conversation to happen before the rollout, not after. When people have real input into how something changes, they're more likely to make it work — and the end result is usually better for it.</p>
<p>I create the conditions for that conversation to happen before the rollout, not after. When people have real input into how something changes, they're more likely to make it work — and the end result is usually better for it.</p>
</div>
</article>
<article class="work-item">
@@ -150,17 +150,17 @@
</div>
<div class="work-body">
<p>Sometimes the real opportunity isn't getting people to accept a new tool — it's rethinking how the work actually happens. Not patching the old process with something faster on top of it, but asking whether it still makes sense for the people doing it and the customers depending on it.</p>
<p>We facilitate that redesign work with the people closest to the process: mapping how it really works now, where it breaks down, and what a better version could look like. The output is something the team helped build, which is most of why it gets used.</p>
<p>I facilitate that redesign work with the people closest to the process: mapping how it really works now, where it breaks down, and what a better version could look like. The output is something the team helped build, which is most of why it gets used.</p>
</div>
</article>
</div>
<p class="reassure reveal">Most engagements draw on more than one of these. A knowledge holder who won't quite let go is also a team-alignment question; a process redesign that doesn't involve the people doing the work tends not to stick. We design each engagement around what's actually needed — not a fixed program.</p>
<p class="reassure reveal">Most engagements draw on more than one of these. A knowledge holder who won't quite let go is also a team-alignment question; a process redesign that doesn't involve the people doing the work tends not to stick. I design each engagement around what's actually needed — not a fixed program.</p>
</div>
</section>
<section class="band light who" data-bg="light" id="who">
<div class="wrap narrow reveal">
<p class="eyebrow">Who we are</p>
<p class="eyebrow">Who you work with</p>
<h2>Rigor <em>and soul.</em></h2>
<p class="section-intro">Open Communications is led by Michael Victory, who works with Inga Michaelsen — an independent leadership and team coach — on coaching and facilitation engagements.</p>
<div class="people">
@@ -186,7 +186,7 @@
<div class="wrap narrow reveal">
<p class="eyebrow">Start a conversation</p>
<h2>The people part doesn't have to be <em>a mystery.</em></h2>
<p>No pitch, no program to sign up for. Just a straight talk about what's getting in the way and whether we can help.</p>
<p>No pitch, no program to sign up for. Just a straight talk about what's getting in the way and whether I can help.</p>
<form class="lf" data-endpoint="https://n8n.shopwisdom.ca/webhook/lead" data-source="open-communications" novalidate>
<div class="lf-progress" aria-hidden="true"><span class="lf-dot is-active"></span><span class="lf-dot"></span><span class="lf-dot"></span></div>
@@ -242,8 +242,8 @@
<div class="footer-logo"><img class="footer-logo-img" src="assets/brand/oc-logo-wh.svg" alt="Open Communications"></div>
<nav class="footer-links" aria-label="Footer">
<a href="#problem">The problem</a>
<a href="#work">How we work</a>
<a href="#who">Who we are</a>
<a href="#work">How I work</a>
<a href="#who">Who you work with</a>
<a href="https://shopwisdom.ca">ShopWisdom</a>
</nav>
<p class="footer-copy">Open Communications and ShopWisdom are practices of Open Communications, owned and operated by Michael Victory · British Columbia, Canada</p>
inga.html
+7 -7
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@@ -45,8 +45,8 @@
</a>
<nav class="nav-links-desktop" aria-label="Main">
<a href="index.html#problem">The problem</a>
<a href="index.html#work">How we work</a>
<a href="index.html#who">Who we are</a>
<a href="index.html#work">How I work</a>
<a href="index.html#who">Who you work with</a>
<a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
</nav>
<button class="nav-toggle" id="navToggle" aria-label="Open menu" aria-expanded="false">
@@ -60,8 +60,8 @@
</header>
<div class="nav-mobile-menu" id="navMobileMenu">
<a href="index.html#problem">The problem</a>
<a href="index.html#work">How we work</a>
<a href="index.html#who">Who we are</a>
<a href="index.html#work">How I work</a>
<a href="index.html#who">Who you work with</a>
<a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
</div>
@@ -267,7 +267,7 @@
<p>If you're navigating complexity, change, or an important moment for your team, you're welcome to reach out. Share a bit about what's on your mind, and we'll explore together whether this support might help.</p>
<p class="actions center">
<a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
<a class="btn link" href="mailto:michael@opencommunications.consulting?subject=A%20conversation%20with%20Inga%20—%20Open%20Communications">Email us</a>
<a class="btn link" href="mailto:michael@opencommunications.consulting?subject=A%20conversation%20with%20Inga%20—%20Open%20Communications">Email Michael</a>
<a class="btn link tel" data-p1="778" data-p2="985" data-p3="6736" href="mailto:michael@opencommunications.consulting">Call 778&#8209;985&#8209;OPEN (6736)</a>
</p>
<p class="promise">The first conversation is free and commits you to nothing.</p>
@@ -290,8 +290,8 @@
<div class="footer-logo"><img class="footer-logo-img" src="assets/brand/oc-logo-wh.svg" alt="Open Communications"></div>
<nav class="footer-links" aria-label="Footer">
<a href="index.html#problem">The problem</a>
<a href="index.html#work">How we work</a>
<a href="index.html#who">Who we are</a>
<a href="index.html#work">How I work</a>
<a href="index.html#who">Who you work with</a>
<a href="https://shopwisdom.ca">ShopWisdom</a>
</nav>
<p class="footer-copy">Open Communications and ShopWisdom are practices of Open Communications, owned and operated by Michael Victory · British Columbia, Canada</p>