From d1a4dd46c905c54894680d167c8cfd6e6c30c78a Mon Sep 17 00:00:00 2001
From: Michael Victory <opcomm@gmail.com>
Date: Tue, 7 Jul 2026 07:57:58 -0700
Subject: [PATCH] De-gate Canadian audience (mirror SW): "for Manufacturers",
 areaServed +US

Title, og/twitter descriptions, JSON-LD description/audienceType, hero eyebrow,
change-check meta, llms.txt. Identity (BC base) unchanged.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
---
 change-check.html |  2 +-
 index.html        | 18 +++++++++---------
 llms.txt          |  4 ++--
 3 files changed, 12 insertions(+), 12 deletions(-)

diff --git a/change-check.html b/change-check.html
index d30c028..e928057 100644
--- a/change-check.html
+++ b/change-check.html
@@ -5,7 +5,7 @@
 <meta name="viewport" content="width=device-width, initial-scale=1">
 <meta name="theme-color" content="#0f1729">
 <title>The Change Check — Is your team above or below the line? | Open Communications</title>
-<meta name="description" content="A 2-minute check for Canadian manufacturers: when change hits, is your team getting curious and owning it, or getting defensive and protecting the old way? Find out where your team sits — and what to do next.">
+<meta name="description" content="A 2-minute check for manufacturers: when change hits, is your team getting curious and owning it, or getting defensive and protecting the old way? Find out where your team sits — and what to do next.">
 <link rel="preload" href="assets/fonts/playfair-400.woff2" as="font" type="font/woff2" crossorigin>
 <link rel="preload" href="assets/fonts/playfair-400i.woff2" as="font" type="font/woff2" crossorigin>
 <link rel="preload" href="assets/fonts/dmsans-400.woff2" as="font" type="font/woff2" crossorigin>
diff --git a/index.html b/index.html
index eead828..bcf79aa 100644
--- a/index.html
+++ b/index.html
@@ -4,7 +4,7 @@
 <meta charset="utf-8">
 <meta name="viewport" content="width=device-width, initial-scale=1">
 <meta name="theme-color" content="#0f1729">
-<title>Open Communications | The Human Side of Change — for Canadian Manufacturers</title>
+<title>Open Communications | The Human Side of Change — for Manufacturers</title>
 <meta name="description" content="New systems don't fail on the tech — they fail on the people. Open Communications helps the people in your shop trust the change, share what they know, and lead through it — so the work actually sticks. The human side of ShopWisdom.">
 <link rel="preload" href="assets/fonts/playfair-400.woff2" as="font" type="font/woff2" crossorigin>
 <link rel="preload" href="assets/fonts/playfair-400i.woff2" as="font" type="font/woff2" crossorigin>
@@ -19,7 +19,7 @@
 <meta property="og:type" content="website">
 <meta property="og:site_name" content="Open Communications">
 <meta property="og:title" content="Open Communications — the human side of change">
-<meta property="og:description" content="The human side of change for Canadian manufacturers. We help your people trust the change, share what they know, and lead through it — so the work actually sticks.">
+<meta property="og:description" content="The human side of change for manufacturers. We help your people trust the change, share what they know, and lead through it — so the work actually sticks.">
 <meta property="og:url" content="https://www.opencommunications.consulting/">
 <meta property="og:locale" content="en_CA">
 <meta property="og:image" content="https://www.opencommunications.consulting/assets/og-card.png">
@@ -28,7 +28,7 @@
 <meta property="og:image:alt" content="Open Communications — new systems don't fail on the tech, they fail on the people. The human side of change.">
 <meta name="twitter:card" content="summary_large_image">
 <meta name="twitter:title" content="Open Communications — the human side of change">
-<meta name="twitter:description" content="The human side of change for Canadian manufacturers. The people side of ShopWisdom.">
+<meta name="twitter:description" content="The human side of change for manufacturers. The people side of ShopWisdom.">
 <meta name="twitter:image" content="https://www.opencommunications.consulting/assets/og-card.png">
 <script type="application/ld+json">
 {
@@ -42,10 +42,10 @@
       "logo": { "@type": "ImageObject", "url": "https://www.opencommunications.consulting/assets/og-card.png", "width": 1200, "height": 630 },
       "image": "https://www.opencommunications.consulting/assets/og-card.png",
       "slogan": "New systems don't fail on the tech. They fail on the people.",
-      "description": "Change management and leadership coaching for Canadian manufacturers — the human side of organizational change. Open Communications helps the people in a shop trust the change, share what they know, and lead through it so the work actually sticks. The people side of ShopWisdom.",
+      "description": "Change management and leadership coaching for manufacturers — the human side of organizational change. Open Communications helps the people in a shop trust the change, share what they know, and lead through it so the work actually sticks. The people side of ShopWisdom.",
       "email": "michael@opencommunications.consulting",
       "telephone": "+1-778-985-6736",
-      "areaServed": { "@type": "Country", "name": "Canada" },
+      "areaServed": [{ "@type": "Country", "name": "Canada" }, { "@type": "Country", "name": "United States" }],
       "address": { "@type": "PostalAddress", "addressRegion": "British Columbia", "addressCountry": "CA" },
       "founder": { "@id": "https://www.opencommunications.consulting/#michael" },
       "subOrganization": { "@type": "Organization", "name": "ShopWisdom", "url": "https://shopwisdom.ca/" },
@@ -60,8 +60,8 @@
       "image": "https://www.opencommunications.consulting/assets/og-card.png",
       "serviceType": "Change management and leadership coaching for manufacturers",
       "provider": { "@id": "https://www.opencommunications.consulting/#organization" },
-      "areaServed": { "@type": "Country", "name": "Canada" },
-      "audience": { "@type": "BusinessAudience", "audienceType": "Canadian manufacturers navigating a change, succession, or system rollout" },
+      "areaServed": [{ "@type": "Country", "name": "Canada" }, { "@type": "Country", "name": "United States" }],
+      "audience": { "@type": "BusinessAudience", "audienceType": "Manufacturers navigating a change, succession, or system rollout" },
       "hasOfferCatalog": {
         "@type": "OfferCatalog",
         "name": "The work happens in three places",
@@ -94,7 +94,7 @@
       "@type": "WebPage",
       "@id": "https://www.opencommunications.consulting/#webpage",
       "url": "https://www.opencommunications.consulting/",
-      "name": "Open Communications | The Human Side of Change — for Canadian Manufacturers",
+      "name": "Open Communications | The Human Side of Change — for Manufacturers",
       "isPartOf": { "@id": "https://www.opencommunications.consulting/#website" },
       "about": { "@id": "https://www.opencommunications.consulting/#organization" },
       "primaryImageOfPage": "https://www.opencommunications.consulting/assets/og-card.png",
@@ -137,7 +137,7 @@
 
   <section class="hero" data-bg="light">
     <div class="wrap hero-wrap"><div class="hero-col">
-      <p class="eyebrow">The human side of change · for Canadian manufacturers</p>
+      <p class="eyebrow">The human side of change · for manufacturers</p>
       <h1>New systems don't fail on the tech. They fail on the <em>people.</em></h1>
       <p class="lead">Getting your people to trust the change, share what they know, and lead through it — that's what decides whether any of it sticks. We work it like a craft, not a pep talk: a clear method, and the people skill to make it land.</p>
       <div class="actions">
diff --git a/llms.txt b/llms.txt
index edb938f..f5b7a8b 100644
--- a/llms.txt
+++ b/llms.txt
@@ -1,6 +1,6 @@
 # Open Communications
 
-> Open Communications is the human side of change for Canadian manufacturers. The systems are the easy part — we help the people in a shop trust the change, share what they know, and lead through it so the work actually sticks. Open Communications is the people side of ShopWisdom.
+> Open Communications is the human side of change for manufacturers. The systems are the easy part — we help the people in a shop trust the change, share what they know, and lead through it so the work actually sticks. Open Communications is the people side of ShopWisdom.
 
 ## What we do — the work happens in three places
 - Coaching the people who carry the knowledge: one-to-one coaching that helps retiring veterans see the value in passing on what's in their heads, and actually want to.
@@ -8,7 +8,7 @@
 - Redesigning the process that could work better: structured working sessions with the people closest to the work, mapping how it really runs and building a better version the team helped shape.
 
 ## Who it's for
-Canadian manufacturers navigating a change, a succession, or a system rollout where the real obstacle is people, trust, and adoption — not the technology.
+Manufacturers navigating a change, a succession, or a system rollout where the real obstacle is people, trust, and adoption — not the technology.
 
 ## Key facts
 - Led by Michael Victory, with [Inga Michaelsen](https://www.opencommunications.consulting/inga.html) as an Associate.