diff --git a/change-check.html b/change-check.html
index d30c028..e928057 100644
--- a/change-check.html
+++ b/change-check.html
@@ -5,7 +5,7 @@
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 <meta name="theme-color" content="#0f1729">
 <title>The Change Check — Is your team above or below the line? | Open Communications</title>
-<meta name="description" content="A 2-minute check for Canadian manufacturers: when change hits, is your team getting curious and owning it, or getting defensive and protecting the old way? Find out where your team sits — and what to do next.">
+<meta name="description" content="A 2-minute check for manufacturers: when change hits, is your team getting curious and owning it, or getting defensive and protecting the old way? Find out where your team sits — and what to do next.">
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diff --git a/index.html b/index.html
index eead828..bcf79aa 100644
--- a/index.html
+++ b/index.html
@@ -4,7 +4,7 @@
 <meta charset="utf-8">
 <meta name="viewport" content="width=device-width, initial-scale=1">
 <meta name="theme-color" content="#0f1729">
-<title>Open Communications | The Human Side of Change — for Canadian Manufacturers</title>
+<title>Open Communications | The Human Side of Change — for Manufacturers</title>
 <meta name="description" content="New systems don't fail on the tech — they fail on the people. Open Communications helps the people in your shop trust the change, share what they know, and lead through it — so the work actually sticks. The human side of ShopWisdom.">
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@@ -19,7 +19,7 @@
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 <meta property="og:site_name" content="Open Communications">
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-<meta property="og:description" content="The human side of change for Canadian manufacturers. We help your people trust the change, share what they know, and lead through it — so the work actually sticks.">
+<meta property="og:description" content="The human side of change for manufacturers. We help your people trust the change, share what they know, and lead through it — so the work actually sticks.">
 <meta property="og:url" content="https://www.opencommunications.consulting/">
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@@ -28,7 +28,7 @@
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 <meta name="twitter:title" content="Open Communications — the human side of change">
-<meta name="twitter:description" content="The human side of change for Canadian manufacturers. The people side of ShopWisdom.">
+<meta name="twitter:description" content="The human side of change for manufacturers. The people side of ShopWisdom.">
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+      "description": "Change management and leadership coaching for manufacturers — the human side of organizational change. Open Communications helps the people in a shop trust the change, share what they know, and lead through it so the work actually sticks. The people side of ShopWisdom.",
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+      "areaServed": [{ "@type": "Country", "name": "Canada" }, { "@type": "Country", "name": "United States" }],
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@@ -137,7 +137,7 @@
 
   <section class="hero" data-bg="light">
     <div class="wrap hero-wrap"><div class="hero-col">
-      <p class="eyebrow">The human side of change · for Canadian manufacturers</p>
+      <p class="eyebrow">The human side of change · for manufacturers</p>
       <h1>New systems don't fail on the tech. They fail on the <em>people.</em></h1>
       <p class="lead">Getting your people to trust the change, share what they know, and lead through it — that's what decides whether any of it sticks. We work it like a craft, not a pep talk: a clear method, and the people skill to make it land.</p>
       <div class="actions">
diff --git a/llms.txt b/llms.txt
index edb938f..f5b7a8b 100644
--- a/llms.txt
+++ b/llms.txt
@@ -1,6 +1,6 @@
 # Open Communications
 
-> Open Communications is the human side of change for Canadian manufacturers. The systems are the easy part — we help the people in a shop trust the change, share what they know, and lead through it so the work actually sticks. Open Communications is the people side of ShopWisdom.
+> Open Communications is the human side of change for manufacturers. The systems are the easy part — we help the people in a shop trust the change, share what they know, and lead through it so the work actually sticks. Open Communications is the people side of ShopWisdom.
 
 ## What we do — the work happens in three places
 - Coaching the people who carry the knowledge: one-to-one coaching that helps retiring veterans see the value in passing on what's in their heads, and actually want to.
@@ -8,7 +8,7 @@
 - Redesigning the process that could work better: structured working sessions with the people closest to the work, mapping how it really runs and building a better version the team helped shape.
 
 ## Who it's for
-Canadian manufacturers navigating a change, a succession, or a system rollout where the real obstacle is people, trust, and adoption — not the technology.
+Manufacturers navigating a change, a succession, or a system rollout where the real obstacle is people, trust, and adoption — not the technology.
 
 ## Key facts
 - Led by Michael Victory, with [Inga Michaelsen](https://www.opencommunications.consulting/inga.html) as an Associate.