From 8e658ba6fdb5c0dd4179e540ce087ecd0f85041c Mon Sep 17 00:00:00 2001
From: Michael Victory <opcomm@gmail.com>
Date: Thu, 25 Jun 2026 00:20:23 -0700
Subject: [PATCH] OC SEO/GEO: rich JSON-LD @graph (Org + ProfessionalService w/
 service catalog + Person + WebSite + WebPage); inga page schema linked to org
 + og:image/twitter; sitemap adds inga.html + lastmod; add llms.txt.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
---
 index.html  | 80 +++++++++++++++++++++++++++++++++++++++++++++--------
 inga.html   |  7 +++++
 llms.txt    | 17 ++++++++++++
 sitemap.xml |  7 +++++
 4 files changed, 99 insertions(+), 12 deletions(-)
 create mode 100644 llms.txt

diff --git a/index.html b/index.html
index 74cccc0..7874218 100644
--- a/index.html
+++ b/index.html
@@ -32,18 +32,74 @@
 <script type="application/ld+json">
 {
   "@context": "https://schema.org",
-  "@type": "ProfessionalService",
-  "name": "Open Communications",
-  "url": "https://www.opencommunications.consulting/",
-  "logo": "https://www.opencommunications.consulting/assets/brand/oc-logo.svg",
-  "description": "Change management and leadership coaching for Canadian manufacturers — the human side of organizational change. The people side of ShopWisdom.",
-  "areaServed": { "@type": "Country", "name": "Canada" },
-  "founder": { "@type": "Person", "name": "Michael Victory" },
-  "telephone": "+1-778-985-6736",
-  "email": "michael@opencommunications.consulting",
-  "address": { "@type": "PostalAddress", "addressRegion": "British Columbia", "addressCountry": "CA" },
-  "sameAs": ["https://shopwisdom.ca"],
-  "knowsAbout": ["change management", "leadership coaching", "organizational change", "manufacturing succession", "knowledge transfer"]
+  "@graph": [
+    {
+      "@type": "Organization",
+      "@id": "https://www.opencommunications.consulting/#organization",
+      "name": "Open Communications",
+      "url": "https://www.opencommunications.consulting/",
+      "logo": { "@type": "ImageObject", "url": "https://www.opencommunications.consulting/assets/og-card.png", "width": 1200, "height": 630 },
+      "image": "https://www.opencommunications.consulting/assets/og-card.png",
+      "slogan": "The systems are the easy part.",
+      "description": "Change management and leadership coaching for Canadian manufacturers — the human side of organizational change. Open Communications helps the people in a shop trust the change, share what they know, and lead through it so the work actually sticks. The people side of Shop Wisdom.",
+      "email": "michael@opencommunications.consulting",
+      "telephone": "+1-778-985-6736",
+      "areaServed": { "@type": "Country", "name": "Canada" },
+      "address": { "@type": "PostalAddress", "addressRegion": "British Columbia", "addressCountry": "CA" },
+      "founder": { "@id": "https://www.opencommunications.consulting/#michael" },
+      "subOrganization": { "@type": "Organization", "name": "Shop Wisdom", "url": "https://shopwisdom.ca/" },
+      "sameAs": ["https://shopwisdom.ca/"],
+      "knowsAbout": ["change management", "leadership coaching", "organizational change", "manufacturing succession", "knowledge transfer", "facilitation", "process redesign", "conscious leadership"]
+    },
+    {
+      "@type": "ProfessionalService",
+      "@id": "https://www.opencommunications.consulting/#service",
+      "name": "Open Communications — the human side of change",
+      "url": "https://www.opencommunications.consulting/",
+      "image": "https://www.opencommunications.consulting/assets/og-card.png",
+      "serviceType": "Change management and leadership coaching for manufacturers",
+      "provider": { "@id": "https://www.opencommunications.consulting/#organization" },
+      "areaServed": { "@type": "Country", "name": "Canada" },
+      "audience": { "@type": "BusinessAudience", "audienceType": "Canadian manufacturers navigating a change, succession, or system rollout" },
+      "hasOfferCatalog": {
+        "@type": "OfferCatalog",
+        "name": "The work happens in three places",
+        "itemListElement": [
+          { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Coaching the people who carry the knowledge", "description": "One-to-one coaching for the veterans whose expertise lives in their heads — helping them see the value in passing it on and actually want to, before they leave or retire." } },
+          { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Aligning the team that has to get on board", "description": "Facilitated sessions that surface concerns before a rollout, not after — so the people affected have real input and the change is adopted instead of resisted." } },
+          { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Redesigning the process that could work better", "description": "Structured working sessions with the people closest to the work — mapping how it really runs, where it breaks, and a better version the team helped build." } }
+        ]
+      }
+    },
+    {
+      "@type": "Person",
+      "@id": "https://www.opencommunications.consulting/#michael",
+      "name": "Michael Victory",
+      "jobTitle": "Founder & lead practitioner",
+      "worksFor": { "@id": "https://www.opencommunications.consulting/#organization" },
+      "telephone": "+1-778-985-6736",
+      "email": "michael@opencommunications.consulting",
+      "sameAs": ["https://shopwisdom.ca/"]
+    },
+    {
+      "@type": "WebSite",
+      "@id": "https://www.opencommunications.consulting/#website",
+      "url": "https://www.opencommunications.consulting/",
+      "name": "Open Communications",
+      "inLanguage": "en-CA",
+      "publisher": { "@id": "https://www.opencommunications.consulting/#organization" }
+    },
+    {
+      "@type": "WebPage",
+      "@id": "https://www.opencommunications.consulting/#webpage",
+      "url": "https://www.opencommunications.consulting/",
+      "name": "Open Communications | The Human Side of Change — for Canadian Manufacturers",
+      "isPartOf": { "@id": "https://www.opencommunications.consulting/#website" },
+      "about": { "@id": "https://www.opencommunications.consulting/#organization" },
+      "primaryImageOfPage": "https://www.opencommunications.consulting/assets/og-card.png",
+      "inLanguage": "en-CA"
+    }
+  ]
 }
 </script>
 <script>document.documentElement.className += ' has-motion';</script>
diff --git a/inga.html b/inga.html
index 7d56b43..3bb906e 100644
--- a/inga.html
+++ b/inga.html
@@ -22,6 +22,11 @@
 <meta property="og:description" content="The coaching and facilitation practice at Open Communications. How you work together is what carries a team through change.">
 <meta property="og:url" content="https://www.opencommunications.consulting/inga.html">
 <meta property="og:locale" content="en_CA">
+<meta property="og:image" content="https://www.opencommunications.consulting/assets/og-card.png">
+<meta name="twitter:card" content="summary_large_image">
+<meta name="twitter:title" content="Inga Michaelsen — leadership &amp; team coaching">
+<meta name="twitter:description" content="Associate coach with Open Communications — systems-aware, trauma-informed coaching and facilitation. PCC · ACTC · ICF.">
+<meta name="twitter:image" content="https://www.opencommunications.consulting/assets/og-card.png">
 <script type="application/ld+json">
 {
   "@context": "https://schema.org",
@@ -30,6 +35,8 @@
   "jobTitle": "Leadership & Team Coach, Facilitator",
   "description": "Leadership and team coach; Associate with Open Communications, collaborating on coaching and facilitation engagements.",
   "url": "https://www.opencommunications.consulting/inga.html",
+  "worksFor": { "@type": "Organization", "name": "Open Communications", "url": "https://www.opencommunications.consulting/" },
+  "affiliation": { "@type": "Organization", "name": "Open Communications", "url": "https://www.opencommunications.consulting/" },
   "hasCredential": ["ICF Professional Certified Coach (PCC)", "ICF Advanced Certified Team Coach (ACTC)"],
   "address": { "@type": "PostalAddress", "addressLocality": "Victoria", "addressRegion": "British Columbia", "addressCountry": "CA" },
   "knowsAbout": ["leadership coaching", "team coaching", "facilitation", "organizational change", "trauma-informed practice"]
diff --git a/llms.txt b/llms.txt
new file mode 100644
index 0000000..85fa1df
--- /dev/null
+++ b/llms.txt
@@ -0,0 +1,17 @@
+# Open Communications
+
+> Open Communications is the human side of change for Canadian manufacturers. The systems are the easy part — we help the people in a shop trust the change, share what they know, and lead through it so the work actually sticks. Open Communications is the people side of Shop Wisdom.
+
+## What we do — the work happens in three places
+- Coaching the people who carry the knowledge: one-to-one coaching that helps retiring veterans see the value in passing on what's in their heads, and actually want to.
+- Aligning the team that has to get on board: facilitated sessions that surface concerns before a rollout, not after — so people have real input and the change is adopted instead of resisted.
+- Redesigning the process that could work better: structured working sessions with the people closest to the work, mapping how it really runs and building a better version the team helped shape.
+
+## Who it's for
+Canadian manufacturers navigating a change, a succession, or a system rollout where the real obstacle is people, trust, and adoption — not the technology.
+
+## Key facts
+- Led by Michael Victory, with [Inga Michaelsen](https://www.opencommunications.consulting/inga.html) as an Associate.
+- Based in British Columbia, Canada; serves clients Canada-wide.
+- The systems side — knowledge capture and the tools that run the shop — is the sister practice, [Shop Wisdom](https://shopwisdom.ca/).
+- Contact: michael@opencommunications.consulting · 778-985-OPEN (6736)
diff --git a/sitemap.xml b/sitemap.xml
index 615492f..2009206 100644
--- a/sitemap.xml
+++ b/sitemap.xml
@@ -2,7 +2,14 @@
 <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
   <url>
     <loc>https://www.opencommunications.consulting/</loc>
+    <lastmod>2026-06-25</lastmod>
     <changefreq>monthly</changefreq>
     <priority>1.0</priority>
   </url>
+  <url>
+    <loc>https://www.opencommunications.consulting/inga.html</loc>
+    <lastmod>2026-06-25</lastmod>
+    <changefreq>monthly</changefreq>
+    <priority>0.7</priority>
+  </url>
 </urlset>