New OC slogan cascade: "The better the tools get, the more human judgment

is worth. Fear is what keeps it locked up."

Replaces "New systems don't fail on the tech. They fail on the people."
(Mike: slogan must prove understanding of worthiness, obsolescence fear,
modern leadership; derived from the Mollick judgment-appreciation thesis
via the resistance-personas work, own expression.)

- H1, meta description, JSON-LD slogan, og:image:alt
- OG card headline re-set (3 lines @62px) + PNG re-rendered
- Statement band closes on the door out: "nobody who's teaching is obsolete"
- Bonus: fixed two leftover "in a/your shop" -> "business" (canon) in meta +
  JSON-LD + llms.txt

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

assets/og-card.svg

@@ -10,9 +10,9 @@
   <text x="82" y="240" font-family="'DM Sans', system-ui, sans-serif" font-size="22" letter-spacing="4" fill="#7a6f5d">THE HUMAN SIDE OF CHANGE</text>
 
   <!-- headline -->
-  <text x="78" y="326" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="70" fill="#0f1729">New systems don't fail</text>
+  <text x="78" y="322" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="62" fill="#0f1729">The better the tools get,</text>
-  <text x="78" y="410" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="70" fill="#0f1729">on the tech.</text>
+  <text x="78" y="398" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="62" fill="#0f1729">the more human judgment is worth.</text>
-  <text x="78" y="494" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="70" font-style="italic" fill="#e89b1c">They fail on the people.</text>
+  <text x="78" y="474" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="62" font-style="italic" fill="#e89b1c">Fear is what keeps it locked up.</text>
 
   <!-- footer band -->
   <rect x="0" y="558" width="1200" height="72" fill="#0f1729"/>

index.html

@@ -5,7 +5,7 @@
 <meta name="viewport" content="width=device-width, initial-scale=1">
 <meta name="theme-color" content="#0f1729">
 <title>Open Communications | The Human Side of Change — for Manufacturers</title>
-<meta name="description" content="New systems don't fail on the tech — they fail on the people. Open Communications helps the people in your shop trust the change, share what they know, and lead through it — so the work actually sticks. The human side of ShopWisdom.">
+<meta name="description" content="The better the tools get, the more human judgment is worth — and fear is what keeps it locked up. Open Communications helps the people in your business trust the change, share what they know, and lead through it. The human side of ShopWisdom.">
 <link rel="preload" href="assets/fonts/playfair-400.woff2" as="font" type="font/woff2" crossorigin>
 <link rel="preload" href="assets/fonts/playfair-400i.woff2" as="font" type="font/woff2" crossorigin>
 <link rel="preload" href="assets/fonts/dmsans-400.woff2" as="font" type="font/woff2" crossorigin>
@@ -25,7 +25,7 @@
 <meta property="og:image" content="https://www.opencommunications.consulting/assets/og-card.png">
 <meta property="og:image:width" content="1200">
 <meta property="og:image:height" content="630">
-<meta property="og:image:alt" content="Open Communications — new systems don't fail on the tech, they fail on the people. The human side of change.">
+<meta property="og:image:alt" content="Open Communications — the better the tools get, the more human judgment is worth. Fear is what keeps it locked up.">
 <meta name="twitter:card" content="summary_large_image">
 <meta name="twitter:title" content="Open Communications — the human side of change">
 <meta name="twitter:description" content="The human side of change for manufacturers. The people side of ShopWisdom.">
@@ -41,8 +41,8 @@
       "url": "https://www.opencommunications.consulting/",
       "logo": { "@type": "ImageObject", "url": "https://www.opencommunications.consulting/assets/og-card.png", "width": 1200, "height": 630 },
       "image": "https://www.opencommunications.consulting/assets/og-card.png",
-      "slogan": "New systems don't fail on the tech. They fail on the people.",
+      "slogan": "The better the tools get, the more human judgment is worth. Fear is what keeps it locked up.",
-      "description": "Change management and leadership coaching for manufacturers — the human side of organizational change. Open Communications helps the people in a shop trust the change, share what they know, and lead through it so the work actually sticks. The people side of ShopWisdom.",
+      "description": "Change management and leadership coaching for manufacturers — the human side of organizational change. Open Communications helps the people in a business trust the change, share what they know, and lead through it so the work actually sticks. The people side of ShopWisdom.",
       "email": "michael@opencommunications.consulting",
       "telephone": "+1-778-985-6736",
       "areaServed": [{ "@type": "Country", "name": "Canada" }, { "@type": "Country", "name": "United States" }],
@@ -140,7 +140,7 @@
   <section class="hero" data-bg="light">
     <div class="wrap hero-wrap"><div class="hero-col">
       <p class="eyebrow">The human side of change · for manufacturers</p>
-      <h1>New systems don't fail on the tech. They fail on the <em>people.</em></h1>
+      <h1>The better the tools get, the more human judgment is worth. Fear is what keeps it <em>locked up.</em></h1>
       <p class="lead">Getting your people to trust the change, share what they know, and lead through it — that's what decides whether any of it sticks. We work it like a craft, not a pep talk: a clear method, and the people skill to make it land.</p>
       <div class="actions">
         <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
@@ -160,7 +160,7 @@
       <p class="eyebrow">Where change actually breaks</p>
       <h2 class="statement-line">You can buy the software. You can write the procedures. And still watch the whole thing <em>quietly fall apart.</em></h2>
       <p>Because the new way asks people to change — and people don't resist change to be difficult. They resist it because it threatens something: their standing, their habits, the thing that's made them the one everyone relies on. The veteran who won't quite share what he knows. The supervisor who nods in the meeting and does it the old way Monday morning. The blame that starts flying the first time something goes wrong.</p>
-      <p class="emph">None of that is a character flaw. It's how people work — and it's the part that quietly determines whether your investment pays off — or sits on a shelf.</p>
+      <p class="emph">None of that is a character flaw. It's how people work. And the way out is simpler than it looks: nobody who's teaching is <em>obsolete.</em></p>
       <p class="statement-link"><a href="change-check.html">Where does your team sit? Take the two&#8209;minute Change Check &#8594;</a></p>
     </div>
   </section>

llms.txt

@@ -1,6 +1,6 @@
 # Open Communications
 
-> Open Communications is the human side of change for manufacturers. The systems are the easy part — we help the people in a shop trust the change, share what they know, and lead through it so the work actually sticks. Open Communications is the people side of ShopWisdom.
+> Open Communications is the human side of change for manufacturers. The systems are the easy part — we help the people in a business trust the change, share what they know, and lead through it so the work actually sticks. Open Communications is the people side of ShopWisdom.
 
 ## What we do — the work happens in three places
 - Coaching the people who carry the knowledge: one-to-one coaching that helps retiring veterans see the value in passing on what's in their heads, and actually want to.