From 20fc98b65249f30c9ac9c68d1c4712920dd9910b Mon Sep 17 00:00:00 2001
From: Michael Victory <opcomm@gmail.com>
Date: Tue, 23 Jun 2026 17:13:31 -0700
Subject: [PATCH] Language: restore "we" voice; list Inga as an Associate (per
 her review)
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Inga reviewed and prefers the "we" voice and to be listed as an Associate (as other
firms do, e.g. roundtableconsulting.ca). Roll back the sole-prop "I" pass to "we",
and reframe her from "independent coach we work with" to "Associate … collaborates
with us" — affiliated but still independent (not partner, not employee).

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
---
 index.html | 38 +++++++++++++++++++-------------------
 inga.html  | 18 +++++++++---------
 2 files changed, 28 insertions(+), 28 deletions(-)

diff --git a/index.html b/index.html
index b80f7ba..386a096 100644
--- a/index.html
+++ b/index.html
@@ -18,7 +18,7 @@
 <meta property="og:type" content="website">
 <meta property="og:site_name" content="Open Communications">
 <meta property="og:title" content="Open Communications — the human side of change">
-<meta property="og:description" content="The human side of change for Canadian manufacturers. I help your people trust the change, share what they know, and lead through it — so the work actually sticks.">
+<meta property="og:description" content="The human side of change for Canadian manufacturers. We help your people trust the change, share what they know, and lead through it — so the work actually sticks.">
 <meta property="og:url" content="https://www.opencommunications.consulting/">
 <meta property="og:locale" content="en_CA">
 <meta property="og:image" content="https://www.opencommunications.consulting/assets/og-card.png">
@@ -56,8 +56,8 @@
   </a>
   <nav class="nav-links-desktop" aria-label="Main">
     <a href="#problem">The problem</a>
-    <a href="#work">How I work</a>
-    <a href="#who">Who you work with</a>
+    <a href="#work">How we work</a>
+    <a href="#who">Who we are</a>
     <a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
   </nav>
   <button class="nav-toggle" id="navToggle" aria-label="Open menu" aria-expanded="false">
@@ -71,8 +71,8 @@
 </header>
 <div class="nav-mobile-menu" id="navMobileMenu">
   <a href="#problem">The problem</a>
-  <a href="#work">How I work</a>
-  <a href="#who">Who you work with</a>
+  <a href="#work">How we work</a>
+  <a href="#who">Who we are</a>
   <a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
 </div>
 
@@ -82,10 +82,10 @@
     <div class="wrap hero-wrap"><div class="hero-col">
       <p class="eyebrow">The human side of change · for Canadian manufacturers</p>
       <h1>The systems are the <em>easy part.</em></h1>
-      <p class="lead">Getting your people to trust the change, share what they know, and lead through it — that's what decides whether any of it sticks. That's my work.</p>
+      <p class="lead">Getting your people to trust the change, share what they know, and lead through it — that's what decides whether any of it sticks. That's our work.</p>
       <div class="actions">
         <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
-        <a class="btn link" href="#work">See how I work</a>
+        <a class="btn link" href="#work">See how we work</a>
       </div>
       <p class="call">or call <a class="tel" data-p1="778" data-p2="985" data-p3="6736" href="#contact">778&#8209;985&#8209;OPEN (6736)</a></p>
     </div>
@@ -109,7 +109,7 @@
     <div class="wrap narrow reveal">
       <p class="eyebrow">One business, two sides</p>
       <h2>The human side of <em>ShopWisdom.</em></h2>
-      <p>Open Communications is the human side of <strong>ShopWisdom</strong>. ShopWisdom builds the systems that keep a shop running when your best people leave. I make sure the people actually use them — and come through the change stronger, not fractured.</p>
+      <p>Open Communications is the human side of <strong>ShopWisdom</strong>. ShopWisdom builds the systems that keep a shop running when your best people leave. We make sure the people actually use them — and come through the change stronger, not fractured.</p>
       <p>Same business. Same straight talk. One side works on the shop; the other works with the crew.</p>
       <p class="bridge-link"><a href="https://shopwisdom.ca">See the systems side — ShopWisdom →</a></p>
     </div>
@@ -118,7 +118,7 @@
   <section class="band light services" data-bg="light" id="work">
     <div class="wrap">
       <div class="reveal">
-        <p class="eyebrow">How I work</p>
+        <p class="eyebrow">How we work</p>
         <h2>The work happens in <em>three places.</em></h2>
         <p class="section-intro">Depending on what's actually getting in the way.</p>
       </div>
@@ -130,7 +130,7 @@
           </div>
           <div class="work-body">
             <p>Every shop has someone whose expertise is real and hard-won and almost entirely in their head. When they leave, retire, or just get pulled in another direction, that knowledge leaves with them.</p>
-            <p>I work directly with those people — not to extract what they know and hand it to a system, but to help them see the value in passing it on and actually want to do it. That usually takes more than one conversation. It takes someone who can ask the right questions, earn the trust, and help them work out what letting go actually means for them.</p>
+            <p>We work directly with those people — not to extract what they know and hand it to a system, but to help them see the value in passing it on and actually want to do it. That usually takes more than one conversation. It takes someone who can ask the right questions, earn the trust, and help them work out what letting go actually means for them.</p>
           </div>
         </article>
         <article class="work-item">
@@ -140,7 +140,7 @@
           </div>
           <div class="work-body">
             <p>A change announced is not a change adopted. The people affected by it usually have something to say — about what's getting lost, about whether it'll actually work, about what they're worried won't be considered. When that stays unsaid, it surfaces later as resistance, workarounds, or quiet non-compliance.</p>
-            <p>I create the conditions for that conversation to happen before the rollout, not after. When people have real input into how something changes, they're more likely to make it work — and the end result is usually better for it.</p>
+            <p>We create the conditions for that conversation to happen before the rollout, not after. When people have real input into how something changes, they're more likely to make it work — and the end result is usually better for it.</p>
           </div>
         </article>
         <article class="work-item">
@@ -150,19 +150,19 @@
           </div>
           <div class="work-body">
             <p>Sometimes the real opportunity isn't getting people to accept a new tool — it's rethinking how the work actually happens. Not patching the old process with something faster on top of it, but asking whether it still makes sense for the people doing it and the customers depending on it.</p>
-            <p>I facilitate that redesign work with the people closest to the process: mapping how it really works now, where it breaks down, and what a better version could look like. The output is something the team helped build, which is most of why it gets used.</p>
+            <p>We facilitate that redesign work with the people closest to the process: mapping how it really works now, where it breaks down, and what a better version could look like. The output is something the team helped build, which is most of why it gets used.</p>
           </div>
         </article>
       </div>
-      <p class="reassure reveal">Most engagements draw on more than one of these. A knowledge holder who won't quite let go is also a team-alignment question; a process redesign that doesn't involve the people doing the work tends not to stick. I design each engagement around what's actually needed — not a fixed program.</p>
+      <p class="reassure reveal">Most engagements draw on more than one of these. A knowledge holder who won't quite let go is also a team-alignment question; a process redesign that doesn't involve the people doing the work tends not to stick. We design each engagement around what's actually needed — not a fixed program.</p>
     </div>
   </section>
 
   <section class="band light who" data-bg="light" id="who">
     <div class="wrap narrow reveal">
-      <p class="eyebrow">Who you work with</p>
+      <p class="eyebrow">Who we are</p>
       <h2>Rigor <em>and soul.</em></h2>
-      <p class="section-intro">Open Communications is led by Michael Victory, who works with Inga Michaelsen — an independent leadership and team coach — on coaching and facilitation engagements.</p>
+      <p class="section-intro">Open Communications is led by Michael Victory, with Inga Michaelsen as an Associate — a leadership and team coach who collaborates with us on coaching and facilitation engagements.</p>
       <div class="people">
         <div class="person">
           <p class="person-name">Michael Victory</p>
@@ -170,7 +170,7 @@
         </div>
         <div class="person">
           <p class="person-name">Inga Michaelsen</p>
-          <p>A Professional Certified Coach (PCC) and Team Coach (ACTC) with the International Coaching Federation, Inga designs experiential leadership work at Royal Roads University. She works with Open Communications as an independent coach, bringing trauma-informed, systems-aware depth to the engagements that call for it.</p>
+          <p>A Professional Certified Coach (PCC) and Team Coach (ACTC) with the International Coaching Federation, Inga designs experiential leadership work at Royal Roads University. She collaborates with Open Communications as an Associate coach, bringing trauma-informed, systems-aware depth to the engagements that call for it.</p>
           <p><a href="inga.html">More about Inga →</a></p>
         </div>
       </div>
@@ -186,7 +186,7 @@
     <div class="wrap narrow reveal">
       <p class="eyebrow">Start a conversation</p>
       <h2>The people part doesn't have to be <em>a mystery.</em></h2>
-      <p>No pitch, no program to sign up for. Just a straight talk about what's getting in the way and whether I can help.</p>
+      <p>No pitch, no program to sign up for. Just a straight talk about what's getting in the way and whether we can help.</p>
 
       <form class="lf" data-endpoint="https://n8n.shopwisdom.ca/webhook/lead" data-source="open-communications" novalidate>
         <div class="lf-progress" aria-hidden="true"><span class="lf-dot is-active"></span><span class="lf-dot"></span><span class="lf-dot"></span></div>
@@ -242,8 +242,8 @@
       <div class="footer-logo"><img class="footer-logo-img" src="assets/brand/oc-logo-wh.svg" alt="Open Communications"></div>
       <nav class="footer-links" aria-label="Footer">
         <a href="#problem">The problem</a>
-        <a href="#work">How I work</a>
-        <a href="#who">Who you work with</a>
+        <a href="#work">How we work</a>
+        <a href="#who">Who we are</a>
         <a href="https://shopwisdom.ca">ShopWisdom</a>
       </nav>
       <p class="footer-copy">Open Communications and ShopWisdom are practices of Open Communications, owned and operated by Michael Victory · British Columbia, Canada</p>
diff --git a/inga.html b/inga.html
index 0a8b09e..7d56b43 100644
--- a/inga.html
+++ b/inga.html
@@ -5,7 +5,7 @@
 <meta name="viewport" content="width=device-width, initial-scale=1">
 <meta name="theme-color" content="#0f1729">
 <title>Inga Michaelsen — Leadership &amp; Team Coaching | Open Communications</title>
-<meta name="description" content="Inga Michaelsen is an independent leadership and team coach who works with Open Communications on coaching and facilitation — systems-aware, trauma-informed work that helps teams think, decide, and lead together when the path isn't clear. PCC · ACTC · ICF.">
+<meta name="description" content="Inga Michaelsen is an Associate coach with Open Communications — systems-aware, trauma-informed work that helps teams think, decide, and lead together when the path isn't clear. PCC · ACTC · ICF.">
 <link rel="preconnect" href="https://fonts.googleapis.com">
 <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
 <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;700&family=Lora:ital,wght@0,400;0,500;1,400&family=Playfair+Display:ital,wght@0,400;0,700;1,400&family=B612+Mono:wght@400;700&display=swap">
@@ -28,7 +28,7 @@
   "@type": "Person",
   "name": "Inga Michaelsen",
   "jobTitle": "Leadership & Team Coach, Facilitator",
-  "description": "Independent leadership and team coach who works with Open Communications on coaching and facilitation engagements.",
+  "description": "Leadership and team coach; Associate with Open Communications, collaborating on coaching and facilitation engagements.",
   "url": "https://www.opencommunications.consulting/inga.html",
   "hasCredential": ["ICF Professional Certified Coach (PCC)", "ICF Advanced Certified Team Coach (ACTC)"],
   "address": { "@type": "PostalAddress", "addressLocality": "Victoria", "addressRegion": "British Columbia", "addressCountry": "CA" },
@@ -45,8 +45,8 @@
   </a>
   <nav class="nav-links-desktop" aria-label="Main">
     <a href="index.html#problem">The problem</a>
-    <a href="index.html#work">How I work</a>
-    <a href="index.html#who">Who you work with</a>
+    <a href="index.html#work">How we work</a>
+    <a href="index.html#who">Who we are</a>
     <a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
   </nav>
   <button class="nav-toggle" id="navToggle" aria-label="Open menu" aria-expanded="false">
@@ -60,8 +60,8 @@
 </header>
 <div class="nav-mobile-menu" id="navMobileMenu">
   <a href="index.html#problem">The problem</a>
-  <a href="index.html#work">How I work</a>
-  <a href="index.html#who">Who you work with</a>
+  <a href="index.html#work">How we work</a>
+  <a href="index.html#who">Who we are</a>
   <a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
 </div>
 
@@ -71,7 +71,7 @@
     <div class="wrap reveal">
       <p class="eyebrow">Open Communications · Leadership &amp; team coaching</p>
       <h1>How you work together is <em>what carries you through.</em></h1>
-      <p class="lead">Open Communications works with <strong>Inga Michaelsen</strong>, an independent leadership and team coach, on coaching and team facilitation — helping leaders and teams build the capacity to perform and relate well, even when the path isn't clear.</p>
+      <p class="lead"><strong>Inga Michaelsen</strong> is an Associate coach with Open Communications, helping leaders and teams build the capacity to perform and relate well, even when the path isn't clear.</p>
       <div class="actions">
         <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
         <a class="btn link" href="#approach">How Inga works</a>
@@ -290,8 +290,8 @@
       <div class="footer-logo"><img class="footer-logo-img" src="assets/brand/oc-logo-wh.svg" alt="Open Communications"></div>
       <nav class="footer-links" aria-label="Footer">
         <a href="index.html#problem">The problem</a>
-        <a href="index.html#work">How I work</a>
-        <a href="index.html#who">Who you work with</a>
+        <a href="index.html#work">How we work</a>
+        <a href="index.html#who">Who we are</a>
         <a href="https://shopwisdom.ca">ShopWisdom</a>
       </nav>
       <p class="footer-copy">Open Communications and ShopWisdom are practices of Open Communications, owned and operated by Michael Victory · British Columbia, Canada</p>