OC pitch refresh: 'New systems don't fail on the tech. They fail on the people' + brand-review fixes

Per a brand-voice review of the 'systems are the easy part' pitch: new hero H1; rigor cue added to the lead ('a clear method, and the people skill to make it land') so the page carries rigor AND soul above the fold; problem eyebrow changed to 'Where change actually breaks' (off the consultant axis Dale distrusts); tightened the emph line. Synced meta description + JSON-LD slogan to the new hero. Regenerated the OG share card (og-card.svg re-lettered, og-card.png re-rasterized via Chrome headless).

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

assets/og-card.svg

@@ -7,11 +7,12 @@
   <image href="brand/oc-logo.svg" x="80" y="50" width="175" height="62"/>
 
   <!-- eyebrow -->
-  <text x="82" y="292" font-family="'DM Sans', system-ui, sans-serif" font-size="22" letter-spacing="4" fill="#7a6f5d">THE HUMAN SIDE OF CHANGE</text>
+  <text x="82" y="240" font-family="'DM Sans', system-ui, sans-serif" font-size="22" letter-spacing="4" fill="#7a6f5d">THE HUMAN SIDE OF CHANGE</text>
 
   <!-- headline -->
-  <text x="78" y="378" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="86" fill="#0f1729">The systems are the</text>
+  <text x="78" y="326" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="70" fill="#0f1729">New systems don't fail</text>
-  <text x="78" y="470" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="86" font-style="italic" fill="#e89b1c">easy part.</text>
+  <text x="78" y="410" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="70" fill="#0f1729">on the tech.</text>
+  <text x="78" y="494" font-family="'DM Serif Display', Georgia, 'Times New Roman', serif" font-size="70" font-style="italic" fill="#e89b1c">They fail on the people.</text>
 
   <!-- footer band -->
   <rect x="0" y="558" width="1200" height="72" fill="#0f1729"/>

index.html

@@ -5,7 +5,7 @@
 <meta name="viewport" content="width=device-width, initial-scale=1">
 <meta name="theme-color" content="#0f1729">
 <title>Open Communications | The Human Side of Change — for Canadian Manufacturers</title>
-<meta name="description" content="The systems are the easy part. Open Communications helps the people in your shop trust the change, share what they know, and lead through it — so the work actually sticks. The human side of ShopWisdom.">
+<meta name="description" content="New systems don't fail on the tech — they fail on the people. Open Communications helps the people in your shop trust the change, share what they know, and lead through it — so the work actually sticks. The human side of ShopWisdom.">
 <link rel="preconnect" href="https://fonts.googleapis.com">
 <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
 <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;700&family=Lora:ital,wght@0,400;0,500;1,400&family=Playfair+Display:ital,wght@0,400;0,700;1,400&display=swap">
@@ -40,7 +40,7 @@
       "url": "https://www.opencommunications.consulting/",
       "logo": { "@type": "ImageObject", "url": "https://www.opencommunications.consulting/assets/og-card.png", "width": 1200, "height": 630 },
       "image": "https://www.opencommunications.consulting/assets/og-card.png",
-      "slogan": "The systems are the easy part.",
+      "slogan": "New systems don't fail on the tech. They fail on the people.",
       "description": "Change management and leadership coaching for Canadian manufacturers — the human side of organizational change. Open Communications helps the people in a shop trust the change, share what they know, and lead through it so the work actually sticks. The people side of Shop Wisdom.",
       "email": "michael@opencommunications.consulting",
       "telephone": "+1-778-985-6736",
@@ -137,8 +137,8 @@
   <section class="hero" data-bg="light">
     <div class="wrap hero-wrap"><div class="hero-col">
       <p class="eyebrow">The human side of change · for Canadian manufacturers</p>
-      <h1>The systems are the <em>easy part.</em></h1>
+      <h1>New systems don't fail on the tech. They fail on the <em>people.</em></h1>
-      <p class="lead">Getting your people to trust the change, share what they know, and lead through it — that's what decides whether any of it sticks. That's our work.</p>
+      <p class="lead">Getting your people to trust the change, share what they know, and lead through it — that's what decides whether any of it sticks. We work it like a craft, not a pep talk: a clear method, and the people skill to make it land.</p>
       <div class="actions">
         <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
         <a class="btn link" href="#work">See how we work</a>
@@ -154,10 +154,10 @@
   <section class="band dark statement" data-bg="dark" id="problem">
     <div class="motif" aria-hidden="true"></div>
     <div class="wrap narrow reveal">
-      <p class="eyebrow">The part most consultants skip</p>
+      <p class="eyebrow">Where change actually breaks</p>
       <h2 class="statement-line">You can buy the software. You can write the procedures. And still watch the whole thing <em>quietly fall apart.</em></h2>
       <p>Because the new way asks people to change — and people don't resist change to be difficult. They resist it because it threatens something: their standing, their habits, the thing that's made them the one everyone relies on. The veteran who won't quite share what he knows. The supervisor who nods in the meeting and does it the old way Monday morning. The blame that starts flying the first time something goes wrong.</p>
-      <p class="emph">None of that is a character flaw. It's how people work — and it's the part that decides whether your investment pays off or sits on a shelf.</p>
+      <p class="emph">None of that is a character flaw. It's how people work — and it's the part that quietly determines whether your investment pays off — or sits on a shelf.</p>
     </div>
   </section>