diff --git a/index.html b/index.html
index 1fafafd..a6ca77a 100644
--- a/index.html
+++ b/index.html
@@ -55,7 +55,7 @@
     <a href="#problem">The problem</a>
     <a href="#work">How we work</a>
     <a href="#who">Who we are</a>
-    <a class="nav-cta" href="#contact">Book a conversation</a>
+    <a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
   </nav>
   <button class="nav-toggle" id="navToggle" aria-label="Open menu" aria-expanded="false">
     <svg class="nav-toggle-icon" viewBox="0 0 32 32" aria-hidden="true">
@@ -70,7 +70,7 @@
   <a href="#problem">The problem</a>
   <a href="#work">How we work</a>
   <a href="#who">Who we are</a>
-  <a class="nav-cta" href="#contact">Book a conversation</a>
+  <a class="nav-cta" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
 </div>
 
 <main id="top">
@@ -81,7 +81,7 @@
       <h1>The systems are the <em>easy part.</em></h1>
       <p class="lead">Getting your people to trust the change, share what they know, and lead through it — that's what decides whether any of it sticks. That's our work.</p>
       <div class="actions">
-        <a class="btn" href="#contact">Book a conversation</a>
+        <a class="btn" href="https://cal.shopwisdom.ca/michaelvictory/20min-opencommunications-meeting" data-cal-link="michaelvictory/20min-opencommunications-meeting" data-cal-origin="https://cal.shopwisdom.ca" data-cal-config='{"theme":"light"}'>Book a conversation</a>
         <a class="btn link" href="#work">See how we work</a>
       </div>
       <p class="call">or call <a class="tel" data-p1="778" data-p2="985" data-p3="6736" href="#contact">778&#8209;985&#8209;OPEN (6736)</a></p>
@@ -319,5 +319,11 @@
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 </script>
 
+<!-- Cal.com booking embed (opens the booking popup on-brand; href is the no-JS fallback) -->
+<script>
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+Cal("init", { origin: "https://cal.shopwisdom.ca" });
+</script>
+
 </body>
 </html>