Keep internal SOURCE notes out of the public deploy; noindex staging

SOURCE-ingamichaelsen.md (content capture + build TODOs) was being served publicly — gitignore + untrack it (stays local). Add robots.txt Disallow for the staging site; remove when the real domain goes live. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
2026-06-22 07:14:42 -07:00
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 # Inga Michaelsen — Site Rebuild Source of Truth
 _Captured 2026-06-22 from the live Squarespace site **ingamichaelsen.com**. This is the
 content inventory for rebuilding her site as a static resource site (a third staging area,
 `inga.opencommunications.consulting`), to be linked from the live OC site and later handed
 to Inga to deploy with her own contact + scheduling wired in._
 ## Build rules (Mike's instruction)
 - **Rebuild ALL content** from ingamichaelsen.com — copy, structure, services, pricing,
  testimonials, stats, about.
 - **EXCLUDE all contact / scheduling**: no Calendly embed, no contact form, no email/phone,
  no Squarespace cart/commerce. Leave clean placeholders (e.g. a "Book a call" button with
  `href="#"` or a TODO marker) so Inga can wire her own booking later. CTAs can stay visually
  but must not point at her real Calendly.
 - **Logo:** Mike designed the logo on her current site and will provide the SVG. Use that.
 - Aesthetic: clean, warm, professional — kin to the OC site but her own identity. (Direction
  TBD; align with OC family without copying it 1:1.)
 - Voice: Inga's — systems-aware, trauma-informed, calm, "slow down at critical moments."
 ## Identity / brand elements
 - **Name:** Inga Michaelsen
 - **Positioning line (hero):** "In a Complex World, How You Work Together Is Everything."
 - **Sub:** "Leadership and team development for organizations doing meaningful work in an
  unpredictable world. Building the capacity to perform and relate well, even when the path
  isn't clear."
 - **Discipline tag:** Leadership Team Coaching & Facilitation Services
 - **Credentials:** Professional Certified Coach (PCC) · Team Coach (ACTC), International
  Coaching Federation · Advanced facilitation training · BCom, Entrepreneurial Management ·
  Corentus team-coaching methodology · references Otto Scharmer (awareness → results)
 - **Proof stats:** 100+ Workshops · 850+ Coaching Sessions · 25+ Team Engagements
 - **Testimonials:**
  - "Inga is a clear and authentic facilitator who creates the conditions for teams to engage
    in deep inquiry together. She held space for honest reflection and shared understanding…"
    — **J. McDonald**, Master Student, Royal Roads University
  - "I'm sincerely grateful for Inga's support, guidance, and encouragement… Her insights and
    coaching have had a meaningful impact on both my personal and professional growth…"
    — **M. Dent**, Manager, Law Clerk, Carta
 ## Sitemap (current Squarespace)
 1. **Home** (`/`)
 2. **How We Work Together** (`/services-at-a-glance`) — services/pricing overview ⚠️ capture truncated, RE-CAPTURE NEEDED
 3. **Where to Start** (`/starting-point-services`) — four starting-point packages
 4. **Social Impact & Low Bono** (`/services-low-bono`)
 5. **About** (`/about`)
 6. _Let's Connect_ → Calendly (EXCLUDE) · Cart (EXCLUDE)
 ---
 ## PAGE 1 — Home
 **Hero:** "In a Complex World, How You Work Together Is Everything."
 Sub: "Leadership and team development for organizations doing meaningful work in an
 unpredictable world. Building the capacity to perform and relate well, even when the path
 isn't clear." · CTA: "Let's talk"
 **Does This Sound Familiar?**
 "You didn't get here by accident. Your team has real talent, and you've worked hard to build
 something worth leading. But lately, something feels off."
 - The team is working hard — but not quite together
 - Priorities shift before the last ones were resolved
 - Decisions get made, then quietly unmade or left without a clear owner
 - Important conversations keep getting deferred
 - Tension sits beneath the surface, named by no one
 - Relationships that used to feel easy now feel careful and managed
 - You're spending more energy managing dynamics than doing the actual work
 "You're not in crisis. But you can see where things are heading if nothing changes."
 **Hi, my name is Inga**
 "For over a decade, I've supported leaders working in fast-changing and demanding contexts.
 My background is in leadership development, process facilitation, and coaching. I help leaders
 and teams slow down at critical moments to build awareness of what's driving behaviour and
 dynamics, so they can respond with greater intention and steadiness—rather than react. This
 supports clearer decisions, stronger relationships, and more sustainable performance over time.
 I bring a systems-aware, trauma-informed lens to my work, paying close attention to context,
 power dynamics, and the emotional realities people navigate. I'm a Professional Certified Coach
 (PCC) and Team Coach (ACTC) with the International Coaching Federation, and an experienced
 facilitator, known for creating spaces where people can think together, work through tension,
 and move forward with clarity."
 **What changes when we work together**
 "Through coaching, facilitation, and practical skill-building, I help teams strengthen how they
 **think, decide, and lead together**. Teams I work with typically gain:"
 - clearer alignment around shared purpose and goals
 - greater clarity in roles, authority, and decision-making
 - faster, more confident decisions without sacrificing buy-in
 - more productive dialogue, even when conversations are difficult
 - stronger trust and shared accountability within and across teams
 - performance that's sustainable, not dependent on constant effort
 "The result is [a] cohesive, high-performing team that can adjust, learn, and respond
 effectively as the work and the context continues to change."
 **SUPPORT YOUR TEAM**
 "If you're curious about working together, my work **meets teams where they are**—inside
 meetings, decisions, and moments that matter—through coaching, facilitation, and practical
 learning. Sometimes this happens in short, focused engagements; sometimes over longer arcs,
 depending on what's needed. Engagements are designed to help teams:"
 - strengthen trust and communication
 - improve decision-making and follow-through
 - surface unhelpful patterns early (before they become costly)
 - build steadiness under pressure
 - develop shared leadership and healthier ways of working together
 CTA: "Get Started"
 **Leadership Coaching in High-Stake Roles**
 "One of the most meaningful parts of my work is supporting leaders when pressure is high and
 familiar ways of working no longer fit. In a year-long coaching engagement with a Marketing
 Manager at Google Switzerland, I worked alongside a leader who began overwhelmed and
 micromanaging. Through steady coaching focused on self-awareness, strategic focus, and
 courageous conversations, he grew his confidence, trusted his team more fully, reduced stress,
 and increased his overall effectiveness."
 **My Work In Practice**
 - _Team Development in Real Time_ — "At Royal Roads University, I design and facilitate
  experiential leadership and teamwork development, coaching diverse student teams through real
  moments of tension, uncertainty, and decision-making. By practicing difficult conversations,
  navigating emotions, and learning to collaborate more intentionally, teams leave feeling more
  confident, connected, and equipped to work well together under pressure."
 - _Leading in Complexity_ — "We worked alongside an Indigenous leadership team on an important
  initiative connected to sovereignty and community well-being. The work unfolded in a complex,
  high-pressure environment with many stakeholders and the presence of deep historical and
  relational layers. Rather than pushing for speed or solutions, we focused on helping the team
  stay grounded and clear. Through trauma-aware, culturally respectful practices, we created
  space for reflection, honest conversations, and thoughtful pacing—supporting the team to
  navigate conflict, make values-aligned decisions, and move forward together with greater
  confidence and resilience."
 **Stats:** 100+ Workshops · 850+ Coaching Sessions · 25+ Team Engagements
 **Let's start a conversation.** (CONTACT SECTION — rebuild as placeholder, no real booking)
 "If you're navigating complexity, change, or an important moment for your team, you're welcome
 to reach out by filling out the form or booking a conversation. This doesn't have to be fully
 formed or figured out yet. Share a bit about what's on your mind, and we can explore together
 whether this support might be helpful." · CTA: "Book a Call"
 ---
 ## PAGE 2 — How We Work Together (`/services-at-a-glance`)
 Billed as "Leadership Team Coaching & Facilitation Services." Two tiers. **No public prices**
 shown on this page (only the Low Bono range is public). Re-captured 2026-06-22:
 **Introductory Services** (= the four "Where to Start" packages):
 - One Meeting. Better. — experience the work firsthand in a single real meeting
 - Clear Decisions. Clear Ownership. — get unstuck on decisions and ownership
 - Team Pulse Check — surface what's helping and what's getting in the way
 - 30-Day Leadership Support Intensive — focused support through a demanding moment
 **Deeper Engagement Services:**
 - Team Coaching — coaching alongside your team during real meetings/working sessions (typically 4–8 months)
 - Team Facilitation — "holding the conversations that matter most," skilled neutral facilitation
 - Team Effectiveness & Skills Development — practical skills for working together under pressure
 - Collaborative & Multi-Stakeholder Support — for teams working across boundaries, roles, organizations
 - Team Offsites & Retreats — space for reflection, alignment, and renewed direction
 - 1:1 Leadership Coaching — supporting leaders to develop inner capacity and outer effectiveness
 ---
 ## PAGE 3 — Where to Start (`/starting-point-services`)
 Intro: "Every team and context is different. These four starting points are designed for
 different moments — each one focused, time-bound, and practical." / "Not sure which one fits?
 Start with a conversation, and we'll figure it out together." · CTA: Book a Call
 **1. Team Pulse Check** — _When You Want to See Your Team's Strengths & Blind Spots_
 "A light-touch diagnostic designed to help leaders understand what's helping—and hindering—their
 team." Useful "during periods of growth, transition, or after a shift in roles or expectations,
 when the team senses something has changed but hasn't yet named it."
 - _This might be for you if:_ Tension or disengagement is present but not yet understood · The
  team has been through change and hasn't fully recalibrated · You want an honest outside
  perspective before investing in something larger
 - _Typical outcomes:_ Clearer understanding of what's helping/hindering · Reduced assumptions and
  unspoken tension · Increased trust and openness · Agreed practical next steps the whole team owns
 - _Format:_ Brief conversation with team leader · short survey or individual conversations ·
  synthesis of themes · facilitated team debrief session
 **2. Clear Decisions. Clear Ownership.** — _When decisions are stalling_
 - _For you if:_ Decisions get made but don't stick · unclear who owns what / who decides · same
  issues keep returning · accountability uneven · cross-functional alignment inconsistent
 - _Outcomes:_ Clearer decision pathways · stronger ownership/follow-through · reduced friction and
  rework · more confident, timely decisions
 - _Format:_ 2–3 hour facilitated session · grounded in real decisions · clear agreements at the end
 - "This isn't about introducing new frameworks or processes. It works directly with your team's
  real decisions and priorities… teams surface where decisions stall, where accountability blurs,
  and what's needed to move forward with confidence."
 **3. One Meeting. Better.** — _When you want to experience the work before committing to more_
 - _For you if:_ curious but want to see it in action first · sense something isn't working but
  can't pinpoint it · want outside perspective without a large investment · considering a longer
  engagement, want to start small
 - _Includes:_ Pre-meeting conversation with leader · live coaching presence during one real team
  meeting · debrief with leader after · written observations + practical recommendations
 - "I join one of your existing team meetings as a coach and observer. I don't run the meeting —
  you do… One meeting. Real work. Immediate insight."
 **4. 30-Day Leadership Support Intensive** — _When pressure is high, and support is needed now_
 "Some moments call for immediate, focused support — not a program, not a long process, just
 steady, skilled presence… blends leadership coaching with facilitation inside real team meetings."
 - _For you if:_ significant transition/restructure/uncertainty · high pressure hurting decisions &
  conversation · leader carrying more than sustainable · need support now but not ready for a longer
  engagement · reactivity/tension/fatigue affecting the team
 - _Outcomes:_ clearer priorities & decisions · improved leadership conversations · reduced reactivity
  · steadier, more grounded presence
 - _Format:_ Two 1:1 coaching conversations with the leader · two facilitated leadership team sessions
  in existing meetings · light follow-up
 Close: "We typically start small and adjust based on what's emerging. The goal is not to follow a
 set program — it's to support the work in a way that's timely, grounded, and effective." · CTA: Book a Call
 ---
 ## PAGE 4 — Social Impact & Low Bono (`/services-low-bono`)
 **Headline:** "Supporting teams doing essential work in the world"
 For organizations in climate, community-based nonprofits, and social impact ventures facing
 "urgency, funding constraints, and increasing complexity."
 **What Low Bono Means:** "professional team coaching and facilitation offered at a reduced,
 flexible investment level" — clearly defined scope & outcomes · significantly reduced fees vs
 market · transparent pricing within stated range · optional "pay what you responsibly can within
 range" model.
 **Who This Is For:** Social impact orgs & nonprofits · Climate action initiatives · Community
 resilience collaboratives · Indigenous-led or reconciliation initiatives · Multi-stakeholder
 cross-sector groups. Ideal teams: working across boundaries · managing emotional load & urgency ·
 navigating complexity without alignment · decision-making friction · committed to collaboration.
 **What the Work Looks Like:** "short, practice-based team coaching and facilitation" — slow/unclear
 decisions · collaboration strain across roles · speed-vs-alignment tension · individual leader
 burden vs collective work. "learning partnerships," Corentus team-coaching methodology.
 **How It Works (5 steps):** 1) Connect for a Conversation 2) Clarify Scope & Contract (time-bound)
 3) Identify Focus Areas (team input) 4) Engage in Practice (real meetings/work) 5) Close & Reflect.
 **Investment:** "$1,500 – $4,500 CAD" — "a limited number of these engagements are available each
 year." · CTA: Book a Call (×2)
 ---
 ## PAGE 5 — About (`/about`)
 **About Me:** "Leadership is harder than it used to be — and most of the tools we rely on were
 built for a simpler world." 15+ years across corporate, public sector, nonprofit, and academic
 environments; focus on developing **awareness** rather than speed; references Otto Scharmer (system
 results depend on the quality of operating awareness).
 **What Guides My Work (three principles):**
 - **Connection** — the foundation for engagement, creativity, and responsibility in relationships
  and collaboration.
 - **Accountability** — choosing how to show up with honesty, vulnerability, and clarity rather
  than blame.
 - **Curiosity** — staying open to notice, listen, and explore rather than assume or defend.
 **My Background:** BCom, Entrepreneurial Management · small-business owner experience · 15+ years
 coaching & facilitation across sectors · ICF PCC · in-progress ICF team-coaching accreditation ·
 advanced facilitation training · cross-cultural work incl. public health, international students,
 Indigenous communities · ongoing professional development.
 **Outside of Work:** walking, biking, dancing in the Victoria, BC area; time with family (partner
 and two adult sons); regular travel to Germany; values nature connection and movement for thinking
 and recharge.
 ---
 ## Open TODOs before/at build
 - [ ] **Re-capture `/services-at-a-glance` (How We Work Together)** — truncated; need full copy + prices.
 - [ ] Logo SVG from Mike.
 - [ ] Inga's review feedback doc (Mike pasting) — may change scope/copy.
 - [ ] Confirm subdomain `inga.opencommunications.consulting` + decide first staging URL
      (clean subdomain vs `inga-staging.51.79.86.209.sslip.io` zero-DNS like sw-staging).
 - [ ] Decide aesthetic direction (OC-family vs distinct).
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